AppsFlyer, a privately owned company headquartered in the US, was founded in 2011 with an estimated 1,510 employees and reported $400.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a SaaS mobile marketing analytics and attribution provider.
AppsFlyer appointed Alexia Nakad as general manager for Western Europe and the Middle East on March 13, 2026, based in London, to lead the company’s strategic expansion across both regions as it develops its omni-channel marketing and data collaboration capabilities. This appointment followed the compromise of AppsFlyer’s JavaScript SDK on March 11, 2026. The compromise occurred in an active supply chain attack where attackers modified the SDK, causing websites loading the script to serve malicious code to their users without any changes to the websites' own codebase.
AppsFlyer offers 2 products in the ad tech and services industry. AppsFlyer's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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AppsFlyer's revenues were less than $500M in 2024. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of entertainment Providers and telecoms companies. Examples of AppsFlyer's customers include Warner Bros. Discovery, Oi and Paramount Global. AppsFlyer has commercial and technical partners like Snowflake, Xsolla and Impact. AppsFlyer has suppliers like Criteo.
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