AppsFlyer, a privately owned company headquartered in the US, founded in 2011, employs approximately 1510 individuals. The company reported $400.0M in revenue as of 2024. Functioning as a SaaS mobile marketing analytics and attribution provider, AppsFlyer's primary offering includes ad measurement and verification.
AppsFlyer executives Brian Quinn and Eran Dunksy recently participated in discussions regarding Connected TV (CTV) performance, observing that its growth in combining television’s premium screen with digital media’s targeting and accountability is outpacing current buyer measurement tools, according to an April 29, 2026 report. Previously, on April 20, 2026, mobile gaming company Netmarble migrated its measurement infrastructure from Singular to AppsFlyer in 2023 to enhance stability and align with its internal BI systems. Netmarble also adopted AppsFlyer’s Creative Optimization solution to streamline creative analysis, foster team collaboration, and accelerate performance-driven decisions across its more than 50 applications.
AppsFlyer offers 2 products in the ad tech and services industry. AppsFlyer's product portfolio comprises of data, targeting and identity and ad measurement and verification.
Subscribe for full access to AppsFlyer's products in full detail
AppsFlyer's revenues were less than $500M in 2024. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is display attribution and verification. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to AppsFlyer's revenue in full detail
AppsFlyer's customers primarily consist of telecoms and entertainment Providers companies. Examples of AppsFlyer's customers include Warner Bros. Discovery, Paramount Global and Oi. AppsFlyer has commercial and technical partners like Impact, Xsolla and Snowflake. Examples of AppsFlyer's suppliers include Amazon Web Services (AWS) and Criteo.
Subscribe for full access to AppsFlyer's products in full detail 
