AppsFlyer, a privately owned company founded in 2011 and headquartered in the US, provides software-as-a-service (SaaS) solutions for mobile marketing. Its primary offering is ad measurement and verification. As of 2023, the company employed approximately 1610 people and generated less than $500 million in revenue.
AppsFlyer sponsored the Mobile App User Acquisition conference ('MAU '25') in Las Vegas. A report by HTF MI provided a market analysis of the global mobile attribution software market, offering a prognosis and status for 2025-2032. AppsFlyer's data analysis showed an 18.6 percent year-over-year increase in in-app purchase revenue during Ramadan, reaching $1.70 billion. Further data from AppsFlyer revealed significant growth in mobile app engagement, installs, and revenue across the Middle East during Ramadan, with a 15 percent year-over-year increase in app sessions across various sectors.
AppsFlyer offers 2 products in the ad tech industry. AppsFlyer's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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AppsFlyer's revenues were less than $500M in 2023. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is display attribution and verification. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of entertainment Providers and software Development companies. Examples of AppsFlyer's customers include Paramount Global, Canva and Wolt. AppsFlyer has commercial and technical partners like Snowflake, Xsolla and Impact. Examples of AppsFlyer's suppliers include Amazon Web Services (AWS) and Criteo.
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