AppsFlyer, a privately owned company founded in 2011 and headquartered in the US, provides software-as-a-service (SaaS) solutions for mobile marketing. Its primary offering is ad measurement and verification. As of 2024, the company employed approximately 1510 people and generated less than $500 million in revenue.
AppsFlyer noted that financial service companies must prioritize mobile-first marketing strategies due to the increasing number of mobile-only customers. On an international scale, the company highlighted the evolving app marketing landscape in the Philippines, characterized by increased installs and a shift towards targeted, full-funnel engagement. In Vietnam, the app market shows signs of maturity, with a plateau in installs and a focus shifting towards quality over quantity, particularly within finance and gaming sectors. Finally, AppsFlyer mentioned that Minnie Redding will discuss her experience as an art director and design event organizer.
AppsFlyer offers 2 products in the ad tech industry. AppsFlyer's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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AppsFlyer's revenues were less than $500M in 2024. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is display attribution and verification. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of software Development and entertainment Providers companies. Examples of AppsFlyer's customers include Paramount Global, Wolt and Canva. AppsFlyer has commercial and technical partners like Snowflake, Impact and Xsolla. Examples of AppsFlyer's suppliers include Amazon Web Services (AWS) and Criteo.
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