AppsFlyer is a privately owned company headquartered in the US. Founded in 2011, the company employs approximately 1510 individuals and reported $400.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a SaaS mobile marketing analytics and attribution provider.
On July 14, 2026, AppsFlyer secured a $1 billion Series E funding round, which underscored the durability of revenue-stage software within the growth sector of the market. This funding contributed to US venture capital activity reaching $19.27 billion across 429 companies in June 2026, a period where AI infrastructure emerged as a dominant force in American startup funding.
AppsFlyer offers 2 products in the ad tech and services industry. AppsFlyer's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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AppsFlyer's revenues were less than $500M in 2024. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of technology, Information and Media, entertainment Providers and telecoms companies. Examples of AppsFlyer's customers include Grupo Televisa, Grupo Globo and Warner Bros. Discovery. AppsFlyer has commercial and technical partners like Impact, Snowflake and Xsolla. Examples of AppsFlyer's suppliers include Criteo and Amazon Web Services (AWS).
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