AppsFlyer, a privately owned company headquartered in the US, was founded in 2011 and employs approximately 1510 individuals. The company reported $400.0M in revenue as of 2024. AppsFlyer functions as a SaaS mobile marketing analytics and attribution provider, specializing in ad measurement and verification.
On April 20, 2026, Netmarble, a global mobile gaming leader, completed a migration from Singular to AppsFlyer in 2023 to improve its measurement infrastructure and unify campaign performance across more than 50 applications. Netmarble also adopted AppsFlyer’s Creative Optimization solution to streamline creative analysis, improve team collaboration, and accelerate performance-driven decisions. Earlier on the same day, AppsFlyer highlighted incrementality testing as a method to drive real growth insights, noting its relevance for platforms like FuboTV, a sports-first live TV streaming platform operating in a dynamic growth environment where demand fluctuates with live sporting events and campaigns run simultaneously across multiple platforms. Previously, on April 15, 2026, Visa launched its Visa Pay App in the Democratic Republic of Congo and implemented AppsFlyer to address the prior lack of a consistent event-level view of install quality driven by paid marketing. The implementation allowed Visa to evaluate true campaign effectiveness, allocate budget with confidence, and ultimately drive 155% app growth.
AppsFlyer offers 2 products in the ad tech and services industry. AppsFlyer's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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AppsFlyer's revenues were less than $500M in 2024. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is display attribution and verification. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of entertainment Providers and telecoms companies. Examples of AppsFlyer's customers include Oi, Paramount Global and Warner Bros. Discovery. AppsFlyer has commercial and technical partners like Snowflake, Impact and Xsolla. AppsFlyer has suppliers like Criteo.
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