AppsFlyer is a privately owned SaaS mobile marketing analytics and attribution provider founded in 2011 and headquartered in the US. The company offers a platform that enables app marketers to measure the effectiveness of their marketing campaigns, track user engagement, and optimize their app store listings. AppsFlyer has over 1610 employees and generates less than $500 million in annual revenue.

2023 Revenue

Founded

2011

Headcount

1,609

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

40

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AppsFlyer offers products in the ad tech industry. AppsFlyer's product portfolio comprises of ad measurement and verification.
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AppsFlyer's revenues were less than $500M in 2023. Caretta Research has split AppsFlyer's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer has customers like Canva and Paramount Global. AppsFlyer has commercial and technical partners like Xsolla, Snowflake and Impact.

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