AppsFlyer is a privately owned company headquartered in the US. Founded in 2011, the company employs approximately 1510 individuals and reported $400.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a SaaS mobile marketing analytics and attribution provider.
On September 1, 2026, Snapchat announced the global rollout of Unified Attribution, a measurement feature for app advertisers utilizing AppsFlyer or Adjust. The feature integrates Snapchat’s platform metrics and Mobile Measurement Partner (MMP) cross-channel performance data into a single view within Snap Ads Manager. Previously, on August 31, 2026, Snap opened Unified Attribution to all app advertisers running AppsFlyer or Adjust, transitioning this measurement setting from beta into general availability across all markets. This campaign-level control, which assigns the definition of a conversion to the advertiser's MMP, demonstrated a 26% reduction in app acquisition costs during its beta phase.
AppsFlyer offers 2 products in the ad tech and services industry. AppsFlyer's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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AppsFlyer's revenues were less than $500M in 2024. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of technology, Information and Media, telecoms and entertainment Providers companies. Examples of AppsFlyer's customers include Grupo Televisa, Grupo Globo and Warner Bros. Discovery. AppsFlyer has commercial and technical partners like Xsolla, Snowflake and Impact. Examples of AppsFlyer's suppliers include Criteo and Amazon Web Services (AWS).
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