AppsFlyer, a privately owned company headquartered in the United States, founded in 2011, employs approximately 1550 individuals, and reported $440.0M in revenue as of 2025. The company specializes in ad measurement and verification, functioning as a SaaS mobile marketing analytics and attribution provider.
On October 5, 2026, AppsFlyer, operating as the Modern Marketing Cloud, published a new report indicating India's quick commerce sector is outpacing global growth, having scaled into a USD 10-billion-plus gross merchandise value (GMV) segment. This segment now represents approximately 15% of India's total eCommerce GMV, a share exceeded only by China among major markets, according to Redseer data referenced in the report. Earlier the same day, AppsFlyer revealed that fraudulent iOS installs can significantly distort channel data, noting that in the second quarter of 2025, three out of every four installs on Social Media on iOS were fake, where Real Users Lift reached 275%.
AppsFlyer offers 2 products in the ad tech and services industry. AppsFlyer's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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AppsFlyer's revenues were less than $500M in 2025. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of telecoms, technology, Information and Media and entertainment Providers companies. Examples of AppsFlyer's customers include Warner Bros. Discovery, Grupo Televisa and Grupo Globo. AppsFlyer has commercial and technical partners like Snowflake, Xsolla and Impact. Examples of AppsFlyer's suppliers include Amazon Web Services (AWS) and Criteo.
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