VideoAmp, a privately owned US company founded in 2014, provides ad measurement and verification services. Its offerings encompass traditional television, streaming video, and digital media. As of 2023, the company employed approximately 510 people and generated less than $100 million in revenue.
VideoAmp entered the audit phase with the Media Rating Council (MRC) on an unspecified date. This action demonstrates a commitment to transparency, data fidelity, and adherence to industry standards in media measurement. A separate news item discusses the changing landscape of digital advertising, noting increased difficulty in connecting identity, reach, and performance due to tightening privacy controls and limitations on identifiers. There is no date associated with this observation. Another release mentions cross-platform insights for advertising decision-making to improve return on investment, but provides no specific dates or details. Finally, EDO announced interoperability with several audience planning tools, including VideoAmp, on an unspecified date, launching Engaged Audience Planning to help optimize media plans for reach and outcomes.
VideoAmp offers products in the ad tech industry. VideoAmp's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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VideoAmp's revenues were less than $100M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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VideoAmp's customers primarily consist of software Development and entertainment Providers companies. Examples of VideoAmp's customers include Warner Bros. Discovery (WBD), Google and Paramount Global. VideoAmp has commercial and technical partners like YouTube, Meta and Comcast Corporation.
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