VideoAmp, a privately owned company headquartered in the US, was founded in 2014, with approximately 510 employees, and reported $75.0M in revenue as of 2024. The company's main products involve data, targeting, and identity solutions, functioning as an ad tech company specializing in measurement and optimization solutions for traditional TV, streaming video, and digital media.
On April 8, 2026, VideoAmp Chief Product Officer Josh Hudgins commented on EMARKETER’s Ad Measurement Trends H1 2026 report, indicating that the future of media measurement connects ad exposure to real business outcomes rather than focusing on counting eyeballs. This follows the April 7, 2026, announcement that Weigel Broadcasting Co., one of the largest independent broadcasters in the U.S., selected VideoAmp as its first alternative currency provider. As a media performance platform, VideoAmp will enable both demographic and data-driven linear transactions ahead of the 2026 upfront season across all nine of Weigel’s national television networks, including MeTV.
VideoAmp offers products in the ad tech and services industry. VideoAmp's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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VideoAmp's revenues were less than $100M in 2024. Caretta Research has split VideoAmp's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to VideoAmp's revenue breakdown subscribe to Caretta Portal.
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VideoAmp's customers primarily consist of entertainment Providers and software Development companies. Examples of VideoAmp's customers include Google, Paramount Global and Warner Bros. Discovery. VideoAmp has commercial and technical partners like Comcast Corporation, Meta and YouTube.
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