VideoAmp, a privately owned US company founded in 2014, provides ad measurement and verification services. Its offerings encompass traditional television, streaming video, and digital media. As of 2023, the company employed approximately 510 people and generated less than $100 million in revenue.
VideoAmp announced the appointment of Jon Steinlauf, former Chief U.S. Advertising Sales Officer at Warner Bros. Discovery, to its Board of Directors on an unspecified date. Steinlauf's appointment was announced in multiple press releases. The NFL recently accused Nielsen of undercounting viewership, highlighting ongoing controversies surrounding TV ratings in the streaming era.
VideoAmp offers products in the ad tech industry. VideoAmp's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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VideoAmp's revenues were less than $100M in 2024. Caretta Research has split VideoAmp's revenue into 2 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to VideoAmp's revenue breakdown subscribe to Caretta Portal.
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VideoAmp's customers primarily consist of search, social, and retail media and entertainment Providers companies. Examples of VideoAmp's customers include Paramount Global, Google and Warner Bros. Discovery. VideoAmp has commercial and technical partners like Comcast Corporation, Meta and YouTube.
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