VideoAmp, a privately owned company headquartered in the US, was founded in 2014, employs approximately 510 individuals, and reported $75.0M in revenue as of 2024. The company specializes in measurement and optimization solutions for traditional TV, streaming video, and digital media, offering data, targeting, and identity as its main products.

2024 Revenue

Founded

2014

Headcount

506

Headquarters

United States

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

Deployments

21

News Summary:

VideoAmp launched an AI-powered reporting experience on June 18, 2026, enabling media buyers and sellers to query the media performance platform's census-level campaign measurement in plain English. The new feature provides answers, visualizations, and summaries as ready-to-use outputs within reports, covering advanced reach, frequency, and outcome measurement as part of its 2026 product roadmap. Earlier, on May 20, 2026, Family Entertainment Television, Inc., the parent company of FETV and Family Movie Classics (FMC) networks, selected VideoAmp as its first advanced currency provider across its portfolio. This agreement facilitates demographic and data-driven linear transactions and outcome measurement for the 2026-27 upfront season.

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VideoAmp offers products in the ad tech and services industry. VideoAmp's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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VideoAmp's revenues were less than $100M in 2024. Caretta Research has split VideoAmp's revenue into 2 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to VideoAmp's revenue breakdown subscribe to Caretta Portal.
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VideoAmp's customers primarily consist of entertainment Providers and search, social, and retail media companies. Examples of VideoAmp's customers include Paramount Skydance Corporation, Warner Bros. Discovery and Google. VideoAmp has commercial and technical partners like Meta, YouTube and Comcast Corporation.

Example Customers

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Example Partners

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