VideoAmp, a privately owned company headquartered in the US, was founded in 2014, employs approximately 510 individuals, and reported $75.0M in revenue as of 2024. The company specializes in measurement and optimization solutions for traditional TV, streaming video, and digital media, offering data, targeting, and identity as its main products.
On August 18, 2026, a pharmaceutical brand utilized WBD’s StreamX, powered by VideoAmp’s cross-platform planning and measurement, to efficiently reach targeted consumers across linear, streaming, and digital media. Previously, in early August 2026, VideoAmp laid off approximately 20% of its staff, including its Chief Technology Officer. This marked the ad measurement provider's second workforce reduction of 20%, following a similar cut in 2024, as the company responds to the rise of artificial intelligence.
VideoAmp offers products in the ad tech and services industry. VideoAmp's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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VideoAmp's revenues were less than $100M in 2024. Caretta Research has split VideoAmp's revenue into 2 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to VideoAmp's revenue breakdown subscribe to Caretta Portal.
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VideoAmp's customers primarily consist of search, social, and retail media and entertainment Providers companies. Examples of VideoAmp's customers include Paramount Skydance Corporation, Google and Warner Bros. Discovery. VideoAmp has commercial and technical partners like YouTube, Comcast Corporation and Meta.
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