VideoAmp, a privately owned company headquartered in the US, was founded in 2014, employs approximately 510 individuals, and reported $75.0M in revenue as of 2024. The company specializes in measurement and optimization solutions for traditional TV, streaming video, and digital media, offering data, targeting, and identity as its main products.
On July 30, 2026, MediaRadar launched an expanded integration of ratings from VideoAmp into its advertising intelligence platform. This initiative, initially announced on July 29, combines MediaRadar’s granular TV ad occurrence and spend data with VideoAmp’s advanced national and local TV audience ratings, aiming to deliver a more complete view of advertising value, audience reach, and competitive performance. Earlier, on July 22, 2026, VideoAmp appointed Andrea Zapata as SVP Agency Partnerships. In her new role, Zapata leads the company’s buy-side revenue organization, reporting to Chief Revenue Officer Bryan Goski, a move that supports VideoAmp's ongoing evolution of its AI-powered media performance platform.
VideoAmp offers products in the ad tech and services industry. VideoAmp's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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VideoAmp's revenues were less than $100M in 2024. Caretta Research has split VideoAmp's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to VideoAmp's revenue breakdown subscribe to Caretta Portal.
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VideoAmp's customers primarily consist of search, social, and retail media and entertainment Providers companies. Examples of VideoAmp's customers include Paramount Skydance Corporation, Warner Bros. Discovery and Google. VideoAmp has commercial and technical partners like Comcast Corporation, Meta and YouTube.
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