Founded in 1967 and headquartered in the US, Mediaocean is a privately owned advertising technology company employing approximately 1280 people. Its primary offerings center on real-time bidding (RTB) and programmatic advertising solutions, providing omnichannel advertising capabilities to brands and agencies. In 2023, the company's revenue was less than $1 billion.
In Q4 2025, marketers maintained or increased investment in digital audio, while reevaluating spending across seven out of ten media channels. On September 8, 2025, QKS Group released a report, "Leveraging AI in AdTech to Revolutionize Ad Performance and Deliver Personalized Customer Engagement," which introduced an AI maturity model for the AdTech landscape. This report named Innovid by Mediaocean the Most Valuable Pioneer (MVP) for 2025. A separate announcement also highlighted Innovid by Mediaocean's MVP status in the same report. On September 25, 2025, a presentation featuring Forrester Principal Analyst Nikhil Lai discussed research on the evolution of TV advertising and the benefits of blending traditional and modern strategies.
Mediaocean offers 3 products in the ad tech industry. Mediaocean's product portfolio comprises of ad measurement and verification, marketer and agency technology and tV and streaming ad tech.
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Mediaocean's revenues were less than $1B in 2024. Caretta Research has split Mediaocean's revenue into 6 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Mediaocean's revenue breakdown subscribe to Caretta Portal.
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Mediaocean's customers primarily consist of computer Games, advertising, marketing, media agencies and telecoms companies. Examples of Mediaocean's customers include Ubisoft, Publicis Groupe and Telenor. Mediaocean has partners like Magnite. Examples of Mediaocean's suppliers include Magnite and Gotransverse.
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