MTV, a privately owned company headquartered in the US and part of Paramount Media Networks, functions as a tier 1 media tech buyer. Founded in 1981, with approximately 1330 employees, it reported $1.5B in revenue as of 2025. The company specializes in broadcast television and radio, primarily focusing on reality programming, youth culture, and music events. While originally dedicated to music videos, its current lineup features long-running reality franchises such as The Challenge, Jersey Shore, and Catfish: The TV Show, in addition to the comedic clip show Ridiculousness. The network also celebrates its musical roots through major annual events like the MTV Video Music Awards (VMAs) and Europe Music Awards (EMAs).
On September 28, 2026, Spotify added videos of archive and 2026 MTV Video Music Awards (VMAs) performances, with the year's event featuring a Madonna, Sabrina Carpenter, and Charli XCX medley-collaboration, a Dolly Parton tribute from Kacey Musgraves, and Taylor Swift debuting a new music video. This followed MTV's decision on August 19, 2026, to drop the dedicated Rock Award category from the VMAs in favor of a broader Alternative category. This move represented a significant departure, with nominees in the alternative category also largely removed from music typically associated with loud and heavy rock.
MTV offers 3 products in the media and telecoms services industry. MTV's product portfolio comprises of entertainment content rights and broadcast television and radio.
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MTV's revenues were over $1B in 2025. Caretta Research has split MTV's revenue into 3 different product categories, the largest of which is linear TV carriage or subscription (thematic). For full access to MTV's revenue breakdown subscribe to Caretta Portal.
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