MTV is a privately owned company headquartered in the US, operating under Paramount Media Networks. It reported $1.6B in revenue as of 2024 and functions as a tier 1 media tech buyer. Founded in 1981, with approximately 1330 employees, the company primarily focuses on broadcast television and radio. The American cable television network focuses on reality programming, youth culture, and music events. While originally dedicated to music videos, its current lineup features reality franchises such as The Challenge, Jersey Shore, and Catfish: The TV Show, alongside the comedic clip show Ridiculousness. The network also hosts annual events including the MTV Video Music Awards (VMAs) and Europe Music Awards (EMAs).
Finnish operator Elisa announced on March 3 that Schibsted Media company MTV terminated their distribution agreement for MTV's free-to-air channels, including MTV3, MTV Sub, and MTV Ava. This could result in these channels becoming unavailable live on Elisa Viihte and Elisa's cable television service from May 13, absent a new deal, though recordings and access via pay-TV and MTV Katsomo services would remain possible after May 12. More recently, on March 30, Anthrax drummer Charlie Benante backed Smashing Pumpkins frontman Billy Corgan's theory that rock music was deliberately sidelined in the late 1990s, describing the shift as a "coup." This followed Corgan's initial assertion on March 18, alleging that the music industry intentionally muted rock music, specifically noting a pivotal shift at MTV around 1997-1998. Earlier, on March 29, a retrospective highlighted Neil Young's 1988 song “This Note’s For You” and its controversial video, which challenged corporate rock and MTV's practices.
MTV offers 3 products in the media and telecoms services industry. MTV's product portfolio comprises of content rights and broadcast television and radio.
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MTV's revenues were over $1B in 2024. Caretta Research has split MTV's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to MTV's revenue breakdown subscribe to Caretta Portal.
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