World Athletics

https://www.worldathletics.org
https://www.linkedin.com/company/world-athletics/

World Athletics is a privately owned entity headquartered in Monaco. Founded in 1912, the organization has approximately 400 employees and reported $99.4M in revenue as of 2024. Functioning as a tier 1 media tech buyer, World Athletics operates as the international governing body for athletics, specifically track & field and running events, primarily focused on spectator sports.

2024 Revenue

Founded

1912

Headcount

399

Headquarters

Monaco

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Association of International Marathons and Distance Races (AIMS) collaborated with World Athletics to conduct a five-day Course Measurement Workshop in Bengaluru, which concluded on April 24, aiming to enhance technical expertise in road race measurement across India. Previously, on April 20, World Athletics published the entry lists for the Debswana World Athletics Relays Gaborone 26, confirming a strong global line-up for the eighth edition of the event scheduled for May 2-3 in Botswana. On the same day, the Athletics Integrity Unit (AIU) designated India as an "extremely high" risk country for doping, placing it in the highest-risk ‘Category A’ bracket under Rule 15 of World Athletics’ Anti-Doping Rules. This reclassification, citing India's position atop the list of doping offenders for the past two years, brings the country under stricter international scrutiny and tighter testing requirements due to a "consistently high risk" profile and identified gaps in its domestic anti-doping framework.

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World Athletics offers 18 products in the sports and media and telecoms services industries. World Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship, athletics and multi-discipline sports and search, social, and retail media.

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World Athletics's revenues were less than $250M in 2024. Caretta Research has split World Athletics's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Athletics's revenue breakdown subscribe to Caretta Portal.

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May

3rd

2026

12:33

B2B Tag

‘We know how to do it now’ – Azamati hails Ghana’s 4th straight World Championships qualification

Benjamin Azamati has expressed his delight after Ghana’s men’s 4x100m relay team secured qualification for a fourth consecutive World Athletics Championships. Ghana finished second behind China in 38.09 seconds to book their place at next year’s championships in Beijing.

Cedirates

May

3rd

2026

10:40

B2B Tag

World Relays: Nigeria ends campaign with Ultimate Championship qualification

Team Nigeria wrapped up its campaign at the World Athletics Relays in Gaborone on Sunday with a sixth-place finish in the mixed 4x100m final, sealing qualification for the inaugural World Athletics Ultimate Championship scheduled for Budapest in September.

Premium Times Nigeria

May

3rd

2026

07:10

Events, B2B Tag

World Athletics Relays Travel Surge Ignites Botswana Spotlight As Nigeria Faces High Stakes Qualification Battles On African Soil

The global spotlight has shifted dramatically to Gaborone as the World Athletics Relays officially begin, triggering a powerful wave of international travel and tourism activity across Botswana. Hosted at the iconic National Stadium Gaborone, this high-voltage sporting spectacle marks a historic first for the African continent, drawing athletes, officials, and fans from across the globe.

Travel And Tour World

May

2nd

2026

18:30

B2B Tag

Budapest and Beijing qualifiers confirmed at Debswana World Athletics Relays Gaborone 26

The first relay teams have qualified for the World Athletics Ultimate Championship Budapest 26 after the mixed 4x100m and mixed 4x400m finals at the Debswana World Athletics Relays Gaborone 26 on Sunday (3). The top six teams in each mixed relay event secured automatic qualification for the Ultimate Championship, which will be held in Budapest on 11-13 September.

World Athletics

May

2nd

2026

09:54

B2B Tag

Irish teams to rely on repechage redemption at World Athletics Relays

There was disappointment for the Irish on day one of the World Athletics Relays in Gaborone, Botswana as all three teams came up short of reaching their respective finals and securing qualification for next year’s World Championships.

Irish Independent

May

2nd

2026

09:15

Emerging Tech, B2B Tag

World Athletics boss weighs in on 'super shoe' debate after Sawe's historic feat

We have all seen it, the conversation around Sabastian Sawe' s 97 gram shoe valued at approximately Ksh64,000 that the Kenyan used while making history, becoming the first human to run the marathon in under two hours (1:59:30).

Mozzart Sport Kenya

May

2nd

2026

05:02

B2B Tag

Athletics won't strangle super

Stacy Boit, World Athletics president Sebastian Coe says the organisation will not “strangle innovation”, following the debate around the so-called ‘super shoe’ which helped Sabastian Sawe become the first person to run a competitive marathon in under two hours.

Uzalendo News

May

1st

2026

20:15

B2B Tag

Relay records tumble as Australian sprinters stamp presence on world stage

Australia has confirmed its status as a relay nation on the opening day of the 2026 World Athletics Relays in Gaborone, Botswana where three Australian records fell and the Men’s 4x400m produced a top 10 performance in global history.

Australian Athletics

May

1st

2026

18:30

B2B Tag

U.S. Advances Three Relays At World Athletics Relays Championships

First Canada, Then Jamaica, Breaks World Record In Mixed 4x100 Relay in Botswana By Doug Binder, DyeStat Editor Photos by Monirul Bhuiyan for World Athletics The United States got through the first round of the mixed 4x100 relay, the mixed 4x400 relay and the men's 4x100 relay during Saturday's first day of action at the World Athletics Relays Championships in Botswana.

Dyestat

May

1st

2026

18:30

B2B Tag

First 48 relay teams qualify for World Athletics Championships Beijing 27

The first eight teams in each relay event at the Debswana World Athletics Relays Gaborone 26 have secured their places for the World Athletics Championships Beijing 27 following the opening day of competition on Saturday (2).

World Athletics

May

1st

2026

08:07

B2B Tag

TEAM IRELAND ARRIVE IN BOTSWANA FOR WORLD ATHLETICS RELAYS

Team Ireland has arrived in Gaborone, Botswana for the 2026 World Athletics Relays which take place tomorrow (Saturday) and on Sunday at the country’s National Stadium. Ireland will be competing in the women’s and mixed 4x400m, as well as the women’s 4x100m attempting to secure qualification for the 2027 World Athletics Championships which will be hosted by Beijing, China.

Athletics Ireland

May

1st

2026

04:57

Events, B2B Tag

World Relays ticket sales in late surge

The world's attention will this weekend turn to Gaborone, as the popular relays mark a historic milestone, being held on African soil for the first time. The National Stadium will be at the centre of global athletics, but as the significance of the occasion is undeniable, the build-up has been anything but smooth.

Mmegi Online

Examples of World Athletics's suppliers include Net Insight, NEP Group and Deltatre.

Example Suppliers

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World Athletics sells broadcasting rights of its 15 athletics and marathon competitions to 134 companies globally, covering 40 countries. World Athletics's rights holders include YouTube. World Athletics currently holds 8 broadcasting rights for sports competitions including marathon and athletics.

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Analysis

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World Athletics

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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