World Athletics

https://www.worldathletics.org
https://www.linkedin.com/company/world-athletics/

World Athletics, a privately owned organization headquartered in Monaco, functions as a tier 1 media tech buyer. Founded in 1912, the organization has approximately 400 employees and reported $99.4M in revenue as of 2024. The company's main product focuses on spectator sports. It operates as the international governing body for athletics, encompassing track & field and running events.

2024 Revenue

Founded

1912

Headcount

613

Headquarters

Monaco

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

World Athletics outlined its strategy to reinvent the in-stadium event presentation experience for the inaugural Ultimate Championship, scheduled to take place from September 11-13 at Budapest’s National Athletics Centre, with the goal of determining the "best of the best" in athletics. On July 21, Last Rep Coffee, co-founded by British athletes Jake Wightman and Zak Seddon, was announced as an official global supplier for the World Athletics Ultimate Championship Budapest 26. This follows Russia's announcement on July 9 that it would appeal World Athletics' ban at the Court of Arbitration for Sport (CAS), with the Russian Athletics federation citing discriminatory grounds. World Athletics responded, stating it would "strenuously defend its position." Previously, on July 4, World Athletics confirmed its ban on Russian and Belarusian athletes would remain in place, a measure initially imposed in March 2022 following Russia's invasion of Ukraine, focusing on preserving the integrity and fairness of global athletic competitions. Earlier, on July 3, World Athletics reclassified India from Category B to Category A on its Anti-Doping Risk Assessment, placing it among 'extremely high-risk' doping nations.

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World Athletics offers 19 products in the media and telecoms services and sports industries. World Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and athletics and multi-discipline sports.

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World Athletics's revenues were less than $250M in 2024. Caretta Research has split World Athletics's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Athletics's revenue breakdown subscribe to Caretta Portal.

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Jul

22nd

2026

06:30

Events, B2B Tag, Events and Conferences

Ultimate Championship ‘to move athletics forward’

World Athletics has set out how it plans to reinvent the event presentation experience in-stadium for the forthcoming debut of its Ultimate Championship concept. The inaugural Ultimate Championship is taking place at Budapest’s National Athletics Centre from September 11-13, with the event having the remit of settling the debate over who is the best of the best in athletics.

The Stadium Business

Jul

21st

2026

16:46

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences, Partnerships

Athlete-founded Last Rep Coffee announced as supplier for World Athletics Ultimate Championship Budapest 26

MANCHESTER, UK – Last Rep Coffee has been announced as an official global supplier for the World Athletics Ultimate Championship Budapest 26. The company is co-founded by British athletes Jake Wightman and Zak Seddon. Wightman, the 2022 world 1500m champion, and Seddon, an Olympian in the 3000m steeplechase, developed a love for great coffee over their many years of competing internationally in athletics.

Comunicaffe International

Jul

9th

2026

05:35

B2B Tag, Legal Issues and Lawsuits, Regulatory Compliance, Regulations and Policies

Russia to take on World Athletics at CAS over ban

"Russian Athletics notes that World Athletics' decision affects the fundamental interests of athletics in Russia and restricts Russian athletes' right to compete, on grounds that Russian Athletics considers discriminatory," read the federation's statement. WA responded saying: "We take note of the Russian athletics federation's appeal to CAS, and we will be strenuously defending our position." Last Friday, WA announced that the ban on Russian and Belarusian athletes -- imposed in March 2022 following Russia's invasion of Ukraine -- would remain in place.

France 24

Jul

4th

2026

01:00

B2B Tag

World Athletics Maintains Russian and Belarusian Ban

Email: online@newsofbahrain.com PARIS: World Athletics has confirmed that its ban on Russian and Belarusian competitors will remain in place four years after the invasion of Ukraine. The governing body's decision focuses entirely on preserving the integrity and fairness of its global athletic competitions.

The Daily Tribune Bahrain

Jul

3rd

2026

01:00

B2B Tag

From category B to A: Why World Athletics reclassified India as an 'extremely high-risk' doping nation

India has been reclassified by World Athletics from Category B to Category A on its Anti-Doping Risk Assessment, placing it among the highest-risk nations. Here's why the move was made, what it means for Indian athletic and the challenges ahead.

DNA India

Jul

3rd

2026

01:00

B2B Tag

India Tops AIU Global Doping Offenders List with 162 Cases, Classified High-Risk by World Athletics

India remained on top in the Athletics Integrity Unit’s (AIU) global list of dope offenders, accounting for 162 names, once again highlighting the huge magnitude of the problem that plagues the country’s sporting landscape. Kenya took the second spot with 148 names in the list, followed by Russia with over 60 cases.

The Pioneer

Jun

22nd

2026

16:02

Events, B2B Tag

World Athletics Delegation visits Gujarat ahead of proposed World Athletics Championship 2031

Gandhinagar (Gujarat) [India], June 22 (ANI): A five-member delegation of World Athletics, the international governing body for athletics, on Monday visited Gujarat under the leadership of Antti Pihlakoski, Chairman of the Bid Evaluation Panel, according to an official statement released by the Chief Minister's Office (CMO).

New York City News.Net

Jun

22nd

2026

08:44

Events, B2B Tag

IAAF Garage Den showcases supplier

The IAAF put its Garage Den initiative in the spotlight at UK Garage & Bodyshop Event 2026, showing how suppliers and independent garages are working together to tackle real workshop challenges. Held in the Business Management Theatre, the session shared progress from six months of collaboration, with garage feedback helping suppliers shape new product, service and support ideas.

Tyrepress

Jun

22nd

2026

06:34

Events, B2B Tag

World Athletics Delegation visits Gujarat ahead of proposed World Athletics Championship 2031

Gandhinagar ( Gujarat ) [India], June 22 (ANI): A five-member delegation of World Athletics, the international governing body for athletics, on Monday visited Gujarat under the leadership of Antti Pihlakoski, Chairman of the Bid Evaluation Panel, according to an official statement released by the Chief Minister's Office (CMO).

ANI

Jun

16th

2026

09:35

B2B Tag

Under 20 stars to follow in footsteps of Australian greats in Oregon

From Gout Gout to Izobelle Louison-Roe, Australian athletics fans have every reason to be excited about the 2026 World Athletics Under 20 Championships. But if the last junior team to visit Oregon was any indication, it might just be the beginning.

Australian Athletics

Jun

14th

2026

04:02

B2B Tag

Orville Taylor | To be global, host must be neutral

Proud I am that the only UN body that is headquartered in a developing country is in Jamaica. It is a big deal. Other UN organs, such as the WHO and the ILO, are based in Geneva, Switzerland.

Jamaica Gleaner

Jun

10th

2026

01:00

Emerging Tech, B2B Tag

AthleticNET Appointed as World Athletics Competition Results Data Collector

Appointment streamlines results submission process for U.S. meet directors and event organizers EUGENE, Oregon – June 10, 2026 – AthleticNET is excited to announce its appointment by World Athletics as a Competition Results Data Collector, making it one of a select group of third-party providers authorized to submit competition results directly to the World Athletics Competition Results Database and the only appointed data collector providing results from competitions held in the United States.

RunnerSpace

Examples of World Athletics's suppliers include AMP Visual TV, Deltatre and NEP Group.

Example Suppliers

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World Athletics sells broadcasting rights of its 16 athletics and marathon competitions to 138 companies globally, covering 40 countries. World Athletics's rights holders include YouTube. World Athletics currently holds 8 broadcasting rights for sports competitions including athletics and marathon.

Analysis

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Analysis

Data

World Athletics

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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