World Athletics

https://www.worldathletics.org
https://www.linkedin.com/company/world-athletics/

World Athletics, a privately owned entity headquartered in Monaco, was founded in 1912 and employs approximately 620 individuals. The organization reported $69.3M in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company serves as the international governing body for athletics, encompassing track & field and running events, primarily focused on spectator sports.

2025 Revenue

Founded

1912

Headcount

613

Headquarters

Monaco

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

World Athletics, in partnership with Sony Corporation, will debut a suite of broadcast innovations at the first World Athletics Ultimate Championship in Budapest, Hungary, from September 11-13, 2026. As an official global partner, Sony will deploy its proprietary optical tracking system to produce a new sprint finish visualization as a proof of concept during the event. Previously on September 9, 2026, Sony and World Athletics announced their collaboration to introduce these advanced broadcast technologies, aiming to unlock new storytelling experiences for athletics fans. Also on September 9, 2026, track and field stars including Sha’Carri Richardson, Gabby Thomas, and Mondo Duplantis are vying for $150,000 top prizes at the new Ultimate Championships. This follows the September 8, 2026, announcement that Seiko would serve as the official timer for the World Athletics Ultimate Championship Budapest 26, as part of its designation as an official global partner.

Similar Companies

Subscribe for full access to World Athletics's profile

World Athletics offers 19 products in the media and telecoms services and sports industries. World Athletics's product portfolio comprises of athletics and multi-discipline sports, search, social, and retail media and sports tickets, merchandise and sponsorship.

Subscribe for full access to World Athletics's products in full detail

World Athletics's revenues were less than $100M in 2025. Caretta Research has split World Athletics's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Athletics's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to World Athletics's revenue in full detail

Sep

16th

2026

10:03

Events, B2B Tag, Events and Conferences

How Kenya won bid to host 2029 World Athletics Championships in Nairobi

Kenya’s successful bid to host the 2029 World Athletics Championships was built on more than its celebrated distance-running tradition.

Mozzart Sport Kenya

Sep

16th

2026

06:30

Events, B2B Tag, Events and Conferences

Tourism set for major boost as Kenya picked athletics championships host

Kenya is staring at huge economic gains after it staved off stiff competition from Germany, the United Kingdom and Italy to win the bid to host the 2029 edition of the World Athletics Championships in Nairobi.

The Star Kenya

Sep

15th

2026

09:35

Events, Awards and Recognitions, B2B Tag, Events and Conferences, Award Wins

London misses out as 2029 World Athletics Championships awarded to Nairobi

London has lost out to Nairobi in its bid to host the 2029 World Athletics Championships, which will be held in Africa for the first time. The Kenyan capital was named as host city by World Athletics (WA) on Tuesday.

V2 Radio

Sep

14th

2026

07:52

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Brands v country - Kerr ramps up kit battle after latest victory

Josh Kerr deliberately covered up the Nike logo on his Great Britain kit by putting his custom-designed Brooks running spikes over his shoulder after winning the 1500m at the Ultimate Championship After Josh Kerr became Great Britain's first ever Ultimate Champion with a dominant victory in the 1500m in Budapest on Sunday evening, he celebrated in customary fashion - Union Jack draped around him, beaming smile, arms raised before the cheering crowd.

BBC Scotland

Sep

14th

2026

06:30

Events, B2B Tag, Events and Conferences

Sold-out sessions and strong fan response mark successful Ultimate Championship debut

The inaugural World Athletics Ultimate Championship concluded in Budapest on Sunday (13) after three days of high-quality competition, sold-out sessions and a positive response from athletes, fans and media both inside the Gyula Zsivotzky National Athletics Centre and around the world.

World Athletics

Sep

14th

2026

06:11

Events, Emerging Tech, B2B Tag, Events and Conferences, New Offerings

HBS on the Ultimate: A more ambitious, story‑led athletics presentation

According to Host Broadcast Services (HBS), the tech innovations and new presentation format behind World Athletics’ Ultimate Championship, which took place in Budapest from 11-13 September, marks one of the most significant shifts in athletics broadcasting in years.

SVG Europe

Sep

11th

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences, Partnerships, New Offerings

Sony And World Athletics Debut Broadcast Innovations

Sony And World Athletics Debut Broadcast Innovations Sony Corporation and World Athletics will roll out a suite of broadcast innovations at the first World Athletics Ultimate Championship in Budapest, Hungary, from 11–13 September. Sony will serve as an official global partner, deploying its proprietary optical tracking system to produce a new sprint finish visualisation as a proof of concept at the event.

4RFV UK

Sep

9th

2026

07:30

Events, Emerging Tech, B2B Tag, Events and Conferences, Partnerships

Sony and World Athletics Bring Broadcast Innovation to Life at Inaugural World Athletics Ultimate Championship

As an Official Global Partner of the Championship, Sony Unlocks New Storytelling Experiences for Athletics Fans Worldwide Through Advanced Broadcast Technologies TOKYO, September 9, 2026 – Sony Corporation (Sony) and World Athletics are joining forces to introduce new broadcast innovations for the inaugural World Athletics Ultimate Championship, in Budapest, Hungary, on 11-13 September.

Sony UK

Sep

9th

2026

06:30

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Track stars racing for $150K at Ultimate Championship is sign of progress and work yet to be done

BUDAPEST, Hungary (AP) — Yes, there will be track and field stars — Sha’Carri Richardson , Gabby Thomas , Mondo Duplantis and more — vying for those $150,000 top prizes this week at a new event called the Ultimate Championships.

Lethbridge Herald

Sep

8th

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences, Partnerships

Seiko to serve as official timer of Ultimate Championship

Seiko will serve as the official timer of the World Athletics Ultimate Championship Budapest 26, taking place in the Hungarian capital from 11-13 September 2026. The role forms part of Seiko’s designation as an official global partner of the championship.

World Athletics

Sep

7th

2026

11:58

Partnerships and Alliances, B2B Tag, Partnerships

Table Manners Ltd joins IAAF to promote workplace health and safety

The Independent Automotive Aftermarket Federation (IAAF) has welcomed health and safety consultancy Table Manners Ltd as its latest service member. Specialising in health and safety advice, Table Manners works with automotive businesses to establish safer working environments, focusing on practical training for employees and workshop technicians.

Tyrepress

Sep

5th

2026

19:34

B2B Tag, Marketing and Promotional Activities, Partnerships

Nissin Foods Europe announced as an official global supplier of the World Athletics Ultimate Championship

Nissin Foods, the internationally renowned food company, has been named an official global supplier of the inaugural edition of the World Athletics Ultimate Championship. From 11 to 13 September, the world’s greatest athletes will compete in Budapest to settle the debate and crown the best of the best.

World Athletics

Examples of World Athletics's suppliers include Deltatre, NEP Group and AMP Visual TV.

Example Suppliers

Subscribe for full access to World Athletics's profile

World Athletics sells broadcasting rights of its 16 athletics and marathon competitions to 138 companies globally, covering 40 countries. World Athletics's rights holders include YouTube. World Athletics currently holds 8 broadcasting rights for sports competitions including marathon and athletics.

Analysis

Data

Analysis

Data

World Athletics

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

Similar Companies

Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

Analyst insight reports