World Athletics

https://www.worldathletics.org
https://www.linkedin.com/company/world-athletics/

World Athletics, a privately owned entity headquartered in Monaco, was founded in 1912 and employs approximately 400 individuals. The organization reported $99.4M in revenue as of 2024 and functions as a tier 1 media tech buyer. As the international governing body for athletics, World Athletics oversees track & field and running events globally.

2024 Revenue

Founded

1912

Headcount

399

Headquarters

Monaco

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On March 11, 2026, World Athletics confirmed that back-to-back champion Nicola Olyslagers will lead a team of six global medallists, including Jessica Hull and Kurtis Marschall, among 11 Australian athletes competing at the World Athletics Indoor Championships in Kujawy Pomorze, Poland, next week. Previously, on March 8, World Athletics leaders joined counterparts from FIFA and the International Olympic Committee to announce new initiatives and discuss the importance of girls' and women's access to sport and leadership opportunities in observance of International Women’s Day. Earlier, on March 5, World Athletics and its Athletics Integrity Unit (AIU) rejected five U20 world records set between 2023 and 2024 by Ethiopian athletes Birke Haylom, Melknat Wudu, and Medina Eisa, citing evidence of age falsification in a crackdown on age-manipulation. This followed the March 4 announcement that Ethiopia will host an international athletics competition for the first time, with Addis Ababa scheduled to stage a World Athletics One-Day Meeting on April 18, 2026. Addis Ababa Mayor Adanech Abiebie characterized this as a historic milestone, resulting from efforts to expand international engagement, strengthen sports diplomacy, and upgrade infrastructure.

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World Athletics offers 18 products in the sports and media and telecoms services industries. World Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and athletics and multi-discipline sports.

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World Athletics's revenues were less than $250M in 2024. Caretta Research has split World Athletics's revenue into 4 different product categories, the largest of which is athletics. For full access to World Athletics's revenue breakdown subscribe to Caretta Portal.

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Mar

19th

2026

16:52

B2B Tag

Historic First: India To Host World Indoor Athletics Championships 2028 In Bhubaneswar

In a historic first, India will host the 2028 World Indoor Athletics Championships, marking a definitive shift in the country's global sporting ambitions, with Odisha emerging as the keystone of that vision. The announcement was made by the Athletics Federation of India president Bahadur Singh Sagoo, who also revealed that the global competition will be held at Bhubaneswar's state-of-the-art indoor stadium in Kalinga.

NDTV Profit

Mar

19th

2026

12:47

B2B Tag

India Officially Named As Host For 2028 World Indoor Athletics Championships

In a landmark decision, World Athletics awarded India the hosting rights for the 2028 World Indoor Athletics Championships, with Bhubaneswar set to stage the prestigious event. The announcement came during the World Athletics Council meeting held in Torun, a day before the start of the 2025 edition of the championships.

News18

Mar

18th

2026

18:30

Events, B2B Tag

World Athletics awards championships to China, India and Kazakhstan

Host city decisions reflect World Athletics’ strategy to take major events to emerging markets and build on multi-year athletics journey through China The World Athletics Council has selected Odisha in India and Astana in Kazakhstan to host the World Athletics Indoor Championships in 2028 and 2030, respectively.

World Athletics

Mar

16th

2026

21:28

B2B Tag

The forgotten history of women’s 3000 metres | A column by Len Johnson

There’s been no bring-back-the-mile style campaign, but the 3000 metres is well and truly back. So what, you say. Like the mile (perhaps even more so), the 3000 has never really been away. It’s been substituted in for the 5000 metres in Diamond League meetings – even the final, even the final in Eugene 2023, for heaven’s sake.

Runner’s Tribe

Mar

15th

2026

18:30

Events, Awards and Recognitions, B2B Tag

World Athletics and CIFP invite fans to nominate fair play moments for 2026

The International Fair Play Committee (CIFP), in partnership with World Athletics, is again inviting fans across the world to nominate moments that epitomise fair play with a view to recognising one standout athlete or moment at the World Athletics Awards later this year.

World Athletics

Mar

11th

2026

18:30

B2B Tag

Australian Athletics royalty bound for World Athletics Indoor Championships

Back-to-back champion Nicola Olyslagers will lead a team of six global medallists including Jessica Hull and Kurtis Marschall at the 2026 World Athletics Indoor Championships next week, with 11 of the hottest names in Australian athletics bound for Kujawy Pomorze, Poland.

NSW Institute of Sport

Mar

11th

2026

02:56

Events, B2B Tag

Australian athletics royalty bound for World Athletics Indoor Championships

Australian Athletics

Mar

8th

2026

18:30

Events, B2B Tag

2026 World Athletics Indoor Championships Team Loading

Athletics Canada today announced the athletes competing at the 2026 World Athletics Indoor Championships in Kujawy Pomorze, Poland later this month, as well as the athletes subject to World Athletics Invitation. Meet Team Canada Two-time defending women’s world indoor shot put champion Sarah Mitton headlines the squad representing the Maple Leaf March 20 – 22.

Athletics Ca

Mar

8th

2026

18:30

B2B Tag

Game Changers: Leaders at FIFA, World Athletics and More Initiatives for International Women's Day

In honor of International Women’s Day, March 8, leaders from FIFA, the International Olympic Committee and World Athletics announced new initiatives and spoke out about the importance of girls’ and women’s access to sport and sports leadership opportunities.

Athletic Business

Mar

5th

2026

13:08

B2B Tag

World Athletics rejects five U20 world records due to age cheating

World Athletics and its Athletics Integrity Unit (AIU) appear to be cracking down on a major age-manipulation scandal that could affect dozens of junior athletes’ results and medals. On Thursday, World Athletics revealed that five U20 world records set between 2023 and 2024 by Ethiopian athletes Birke Haylom, Melknat Wudu and Medina Eisa will not be ratified after the AIU found evidence of age falsification.

Canadian Running Magazine

Mar

5th

2026

10:32

Events, B2B Tag

NOVUNA GB & NI TEAM ANNOUNCED FOR 2026 WORLD ATHLETICS INDOOR CHAMPIONSHIPS IN POLAND

UK Athletics has confirmed 29 athletes for the Novuna Great Britain and Northern Ireland (GB & NI) team for the World Athletics Indoor Championships in Torun, Poland (20-22 March). The team has been selected based on the performance aims to maximise medal success and top-eight placings at these Championships.

British Athletics

Mar

4th

2026

18:30

Events, B2B Tag

Addis Ababa To Host First International Athletics Meeting In April

Ethiopia has secured the right to host an international athletics competition for the first time, with Addis Ababa scheduled to stage a World Athletics One-Day Meeting on April 18, 2026. Addis Ababa Mayor Adanech Abiebie said the decision represents a historic milestone for the country and follows sustained efforts to expand the city’s international engagement, strengthen sports diplomacy and upgrade infrastructure.

Birrmetrics

Examples of World Athletics's suppliers include NEP Group, Deltatre and Net Insight.

Example Suppliers

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World Athletics sells broadcasting rights of its 15 marathon and athletics competitions to 134 companies globally, covering 40 countries. World Athletics's rights holders include YouTube. World Athletics currently holds 8 broadcasting rights for sports competitions including marathon and athletics.

Analysis

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Analysis

Data

World Athletics

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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