New World TV is a privately owned company headquartered in Togo. With approximately 50 employees, its main product is broadcast media production and distribution. Functioning as a media entity, the company operates a group of 11 television channels across Togo.
New World TV outlined its 2026 World Cup coverage for francophone Africa on July 25, detailing a 39-day schedule that included all 104 tournament matches and targeted hundreds of millions of viewers across sub-Saharan Africa. Previously, on July 18, the company clarified that it holds the regional pay TV rights for all 104 World Cup matches in 19 French-speaking countries, addressing reports regarding Canal+ and M6 blackouts. Earlier in July, as the FIFA World Cup 2026 entered its final phase, HITN Media's Brooklyn Navy Yard rooftop served as the New York broadcast headquarters for New World TV's summer soccer coverage, functioning as a production hub for broadcasts reaching millions of soccer fans across Africa.
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