UEFA

http://www.uefa.com/insideuefa
https://www.linkedin.com/company/uefa/

UEFA, a privately owned entity headquartered in Switzerland, was founded in 1954. The organization employs approximately 2,400 individuals and reported $5.7B in revenue as of 2025. Operating primarily within the spectator sports sector, UEFA, which stands for the Union of European Football Associations, functions as the governing body of European football and serves as the umbrella organization for 55 national associations.

2025 Revenue

Founded

1954

Headcount

3,379

Headquarters

Switzerland

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

News Summary:

On September 4, 2026, Hisense extended its partnership with UEFA, becoming an Official Partner of UEFA EURO 2028. This marks the fourth consecutive UEFA European Championship supported by the global consumer electronics brand. Also on September 4, UEFA announced a partnership with STRAUSS to support and develop refereeing across European football, with the workwear brand becoming the first dedicated Champions League referee sponsor through a three-year deal. Under the agreement, referees will sport sleeve patches advertising Strauss, starting with the competition's league phase. Earlier the same day, Haier announced a four-year global partnership with UEFA Champions League. Previously, on September 3, FIFA accused UEFA of a "smear campaign" in a court filing concerning FIFA President Gianni Infantino's failed plan to sell stakes in the World Cup and other competitions. This accusation followed UEFA's recent requests for discovery of evidence related to Infantino's proposal in three U.S. courts.

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UEFA offers 25 products in the media and telecoms services and sports industries. UEFA's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services, search, social, and retail media and soccer.

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UEFA's revenues were over $1B in 2025. Caretta Research has split UEFA's revenue into 6 different product categories, the largest of which is soccer | association football. For full access to UEFA's revenue breakdown subscribe to Caretta Portal.

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Sep

11th

2026

06:30

Management Changes, B2B Tag, Management Changes

Gianni Infantino confirms candidacy for final term as FIFA president

Gianni Infantino has confirmed that he will stand for re-election as FIFA president, seeking a final term that would run until 2031. Infantino faces growing opposition, with UEFA leading calls for him to step down and several national associations, including the English FA, withdrawing their support.

Tribuna

Sep

10th

2026

04:18

Events, Emerging Tech, B2B Tag, Events and Conferences, Partnerships

term UEFA partnership as Official Partner of UEFA EURO 2028

Hisense has announced it will continue its partnership with UEFA as an Official Partner of the UEFA EURO 2028. Following the announcement at IFA Berlin 2026, it marks the brands fourth consecutive sponsorship of the UEFA European Championship.

Ertonline

Sep

9th

2026

13:54

Sports Rights Updates

The biggest threatened boycott in football history was decided without the players.

On July 28, FIFA president Gianni Infantino announced plans to create a new commercial subsidiary called FIFA Forward Enterprise. The proposal would sell minority stakes worth $20 billion to private investors, giving those investors influence over future World Cups, including broadcasting and commercial rights.

Medium

Sep

9th

2026

11:44

B2B Tag, Regulations and Policies

Celtic, Hearts and Rangers face Europa League double edged sword as UEFA tinker with qualifying process again

There will be a champions and non-champions path into the playoff round which will make life harder or easier depending on how you qet there UEFA have tinkered with the Europa League qualifying process yet again and it leaves Celtic, Hearts and Rangers facing a double edged sword.

The Daily Record UK

Sep

9th

2026

01:00

New Offerings, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships, New Offerings

Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League

OFFENBACH, Germany , Sept. 7, 2026 /PRNewswire/ -- Hyundai Motor Company today announced a multi-year agreement as the Official Automotive Partner of the UEFA Champions League. The partnership marks the company's commitment to European club football at its highest level.

Huvle

Sep

8th

2026

06:30

New Offerings, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships, New Offerings

Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League

OFFENBACH, Germany , Sept. 8, 2026 /PRNewswire/ -- Hyundai Motor Company today announced a multi-year agreement as the Official Automotive Partner of the UEFA Champions League. The partnership marks the company's commitment to European club football at its highest level.

PR Newswire

Sep

8th

2026

04:22

Emerging Tech, B2B Tag, Facility Expansion

New UEFA VAR Centre opens ahead of Champions League kick-off

UEFA president Aleksander Čeferin opened the new UEFA VAR Centre at our headquarters in Nyon, Switzerland, alongside deputy general secretary Giorgio Marchetti, director of refereeing Roberto Rosetti and the video assistant referees appointed for this week’s matches.

Union of European Football Associations

Sep

8th

2026

01:24

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Hisense Extends UEFA Partnership as Official Partner of UEFA EURO 2028

Gurugram, September 08, 2026: Hisense , a global leader in consumer electronics and home appliances, has extended its partnership with UEFA as an Official Partner of UEFA EURO 2028 , marking its fourth consecutive UEFA European Championship association.

Business News This Week

Sep

7th

2026

10:57

New Offerings, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships, New Offerings

Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League

PRNewswire Offenbach [Germany], September 7: Hyundai Motor Company today announced a multi-year agreement as the Official Automotive Partner of the UEFA Champions League. The partnership marks the company's commitment to European club football at its highest level.

EIN News

Sep

7th

2026

06:30

Partnerships and Alliances, Football, B2B Tag, Marketing and Promotional Activities, Partnerships

UEFA adds Hyundai to UCL sponsor slate, TVP retains UCL rights in Poland

The Hyundai automotive giant has struck a deal to become a major sponsor of European men's soccer's iconic UEFA Champions League (UCL) under a long-term deal. Through the tie-up unveiled today, Hyundai has secured a four-year rights package to act as the premier competition's official automotive sponsor from 2027-28 to 2030-31.

Sportcal

Sep

7th

2026

03:58

B2B Tag

FIFA President Gianni Infantino To Seek Fourth Term In 2027 Amid UEFA Rift Over Private Investment Plans

FIFA president Gianni Infantino will seek a fourth term in March 2027 amid controversy over private investment plans for FIFA competitions. UEFA has opposed the proposal and may back a challenger, with CONCACAF chief Victor Montagliani among potential candidates.

Free Press Journal

Sep

7th

2026

01:30

Events, Emerging Tech, Football, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Hisense announced as an official partner for EUFA EURO 2028

Appliance brand Hisense has announced it will once again be an official partner of the EUFA EURO Tournament in 2028, marking the company’s fourth consecutive sponsorship of the EUFA European Championship. Hisense announced the news at IFA Berlin last week, where the company’s booth also featured a dedicated EUFA EURO 2028 zone, where visitors could take part in a football challenge and have their goals tracked.

Kbbreview

UEFA has commercial and technical partners like Ceska Televize, Infront Sports & Media and Nova. Examples of UEFA's suppliers include Atos, NEP Group and Sportradar.

Example Customers

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Example Partners

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UEFA sells broadcasting rights of its 20 soccer | association football and futsal competitions to 268 companies globally, covering 54 countries. UEFA's rights holders include YouTube. UEFA currently holds 2 broadcasting rights for sports competitions including soccer | association football.

Analysis

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Analysis

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UEFA

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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