Stan. is a privately owned company headquartered in Australia, a subsidiary of Nine. Founded in 2015 with approximately 320 employees, the company reported $317.2M in revenue as of 2025 and functions as a tier 1 media tech buyer. It operates as a direct-to-consumer subscription video-on-demand (SVOD) streaming service, offering an ad-free, flat-fee marketplace. The platform provides Stan Original local dramas and features, alongside exclusive long-term distribution deals with international studios such as Lionsgate, Starz, and Hollywood distributors. For an optional add-on fee, subscribers can unlock Stan Sport, a dedicated streaming tier that broadcasts live global sports completely ad-break-free, showcasing international rugby unions, UEFA Champions League football, and grand slam tennis tournaments.
Stan leveraged Context.dev to build an internal leaderboard, aimed at supporting the creator platform's fast growth experiments on July 23, 2026. Previously, on July 9, Zee Slingsby, a health and fitness coach, built a business generating multiple seven figures in 3.5 years using Stan to help clients achieve consistent income without burnout. This followed July 8 comments from Stan cofounder John Hu, who detailed his "vibe coding" approach to developing a 7-figure tool for the Venice, California-based startup. Hu had a background in investment banking, working at Goldman Sachs from 2016 to 2017 and at another investment bank from 2018 to 2020.
Stan. currently holds 42 broadcasting rights for sports competitions including soccer | association football, rugby union, combat sports, motorsports and tennis.