Stan. is a privately owned company headquartered in Australia, a subsidiary of Nine. Founded in 2015 with approximately 320 employees, the company reported $317.2M in revenue as of 2025 and functions as a tier 1 media tech buyer. It operates as a direct-to-consumer subscription video-on-demand (SVOD) streaming service, offering an ad-free, flat-fee marketplace. The platform provides Stan Original local dramas and features, alongside exclusive long-term distribution deals with international studios such as Lionsgate, Starz, and Hollywood distributors. For an optional add-on fee, subscribers can unlock Stan Sport, a dedicated streaming tier that broadcasts live global sports completely ad-break-free, showcasing international rugby unions, UEFA Champions League football, and grand slam tennis tournaments.
On August 31, 2026, Australian streaming service Stan launched its new brand campaign, "Enter the Chat," developed in partnership with newly appointed creative agency Clemenger BBDO. The campaign aims to redefine how the locally owned streaming service connects with audiences across entertainment and sport, positioning it as a cultural conversation hub. This follows earlier news from August 27, 2026, when parent company Nine Entertainment reported an inflow of advertising revenue to the streaming platform. Analysts noted that commentary from Nine management indicated strong initial demand from the top 50 advertisers, marking streaming as a key growth area in Nine's strategy.
Stan. currently holds 42 broadcasting rights for sports competitions including motorsports, combat sports, rugby union, soccer | association football and tennis.
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