Stan., a privately owned entity headquartered in Australia, is a tier 1 media tech buyer and a subsidiary of Nine. Founded in 2015, the company employs approximately 270 individuals and provides media and TV services. Functioning as an OTT platform in Australia, Stan delivers video-on-demand (VOD) and live sports content, including the UEFA Champions League. The company was originally founded as StreamCo Media, a joint venture between Nine Entertainment Co. and Fairfax Media.
On April 23, 2026, Vitalii Dodonov, co-founder of Stan, led the company's technical vision and product innovation. Previously, on March 27, Stan initiated a "Dare to Post" challenge, encouraging creators to post daily on Instagram for a month, attracting 30,000 community members and 5,842 participants. This followed the company's "Dare to Dream Challenge," which awarded creative freedom on March 18. John Hu, co-founder and CEO of the e-commerce platform Stan, identified the challenge's premise as addressing the difficulty for promising creators to secure resources or funding to build sustainable businesses.
Stan. currently holds 42 broadcasting rights for sports competitions including tennis, rugby union, combat sports, motorsports and soccer | association football.
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