Stan., a privately owned entity headquartered in Australia, is a tier 1 media tech buyer and a subsidiary of Nine. Founded in 2015, the company employs approximately 270 individuals and provides media and TV services. Functioning as an OTT platform in Australia, Stan delivers video-on-demand (VOD) and live sports content, including the UEFA Champions League. The company was originally founded as StreamCo Media, a joint venture between Nine Entertainment Co. and Fairfax Media.
On March 11, 2026, John Hu, co-founder and CEO of the e-commerce platform Stan, launched the "Dare to Dream Challenge" to address the problem of promising creators lacking the resources and funding to turn early momentum into sustainable businesses. Previously, on March 6, 2026, Stan Sport, a Nine Entertainment-owned streaming platform in Australia, announced it would add the Women's Tennis Association (WTA) Tour to its tennis content portfolio, further strengthening its position in the sport.
Stan. currently holds 42 broadcasting rights for sports competitions including motorsports, soccer | association football, tennis, combat sports and rugby union.
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