Telstra Broadcast Services

https://www.telstra.com.au/business-enterprise/industries/telstra-broadcast-services

Telstra Broadcast Services, also known as TBS, is a privately owned company under parent company Telstra, headquartered in Australia. Founded in 1997 with approximately 200 employees, the company reported $180.0M in revenue as of 2025. The company specializes in connectivity and distribution services, functioning as the media managed service and network services group for its parent company, Australian telecoms provider Telstra.

2025 Revenue

Founded

1997

Headcount

200

Headquarters

Australia

Primary Segment

Connectivity and distribution services

Ownership

Privately Owned

Deployments

News Summary:

Telstra will upgrade Bingara's mobile base station on July 31, 2026, boosting 4G and 5G capacity to deliver faster speeds, smoother streaming, and less network congestion for local residents and businesses. Previously, on July 30, former Telstra CMO Brent Smart spoke at the Sydney Opera House, advising marketers to choose "human craft" over AI, citing the demise of the middle ground in brand advertising. Also on July 30, Telstra listed a 974 square meter outgoing exchange at 22A Abbott Street in Sandringham Village, which offers bay and city views and is anticipated to be acquired by a developer for a 12-level scheme. Earlier that day, the company sold the 1260 square meter balance of a prominent former exchange at 103-109 George Street Redfern to developer Matta for $22 million. This property features a three-level c1974 brown brick building adjacent to a seven-story c1957 exchange. The news followed the ACT Government signing a Heads of Agreement with Telstra for the Telstra Tower's revitalization, with a public opening anticipated in the summer of 2027/28.

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Telstra Broadcast Services offers 4 products in the media tech industry. Telstra Broadcast Services's product portfolio comprises of connectivity and distribution services, media managed services, live production, broadcast professional services and content supply chain.

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Telstra Broadcast Services's revenues were less than $250M in 2025. Caretta Research has split Telstra Broadcast Services's revenue into 9 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Telstra Broadcast Services's revenue breakdown subscribe to Caretta Portal.

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Jul

31st

2026

06:30

B2B Tag

Telstra to upgrade Bingara mobile coverage

Bingara residents and businesses are set to benefit from faster mobile speeds and improved network performance as Telstra upgrades the town’s mobile base station. The upgrade will increase 4G and 5G capacity, helping deliver faster downloads, smoother streaming and less congestion as demand for mobile data continues to grow.

New England Times

Jul

30th

2026

16:31

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Former Telstra CMO Brent Smart urges marketers to choose human craft over AI

Speaking at the Sydney Opera House on July 29, 2026, former Telstra CMO Brent Smart told marketers that the middle ground of brand advertising is dying, forcing CMOs to choose between what he called "AI

Complete AI Training

Jul

30th

2026

12:56

B2B Tag

Telstra lists spectacularly located exchange with 12 level scheme

Telstra has listed one of its best-located outgoing exchanges – capturing bay and city views. The irregular-shaped 974 square metre parcel at 22A Abbott Street, in the heart of Sandringham Village, is expected to wind up in the hands of a developer.

Realestatesource

Jul

30th

2026

11:17

B2B Tag

Telstra banks $22m from prominent inner-city exchange

Telstra has sold the 1260 square metre balance of a prominent former exchange. The telco banked $22 million from developer, Matta, for 103-109 George Street, Redfern – a three level c1974 brown brick building abutting a seven-storey concrete framed c1957 exchange.

Realestatesource

Jul

30th

2026

06:30

B2B Tag, Facility Expansion

Next steps for Telstra Tower transformation

In brief: A significant milestone has been reached in the revitalisation of Telstra Tower. The tower is expected to open to the public in the summer of 2027/28. The ACT Government have signed a Heads of Agreement with Telstra.

Government of the Australian Capital Territory

Jul

30th

2026

02:39

B2B Tag

Is Telstra (ASX:TLS) Back In Network Focus?

Telstra is back in focus as communication stocks respond to a more selective ASX tape. The article explains how mobile network earnings and peer signals frame the latest market debate. Company tickers used TLS, TPG

Kalkine Media

Jul

29th

2026

18:19

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Brent Smart Urges CMOs to “Pick a Side” Between AI Slop and Human Craft

Former Telstra CMO Brent Smart believes the “middle” of brand advertising is dying, and marketers must choose whether they’re producing “AI slop people scroll past” or “irreplaceably human” creative work. “There's no ‘pretty good’ anymore,” he explained.

Little Black Book

Jul

29th

2026

18:19

B2B Tag

Telstra Tower revival a step closer

The ACT Government has taken another step towards reopening Telstra Tower, signing a heads of agreement with Telstra and securing initial works approval from the National Capital Authority. The agreement sets the framework for detailed planning, design, costing and operational work needed before final decisions are made on the tower’s redevelopment, including visitor attractions, community spaces and supporting infrastructure.

CityNews Australia

Jul

29th

2026

16:45

New Offerings, B2B Tag, New Offerings

Telstra powers on satellite beyond texts – Pickr

Getting a mobile connections across Australia isn’t always easy. While improvements to the maps make it easier to work out where reception is and isn’t, getting a connection in places where it clearly isn’t available is still a problem.

Pickr

Jul

29th

2026

07:00

Emerging Tech

Telstra expands satellite services to apps

TELSTRA has expanded its satellite-to-mobile connectivity from texts to apps, with eligible customers on compatible devices now able to use a selection of apps in areas with no mobile coverage. Following... Start a free trial to continue reading this article Already have an account? Sign in here MORE ON THIS TOPIC PREVIOUS: Zetifi now offers a solution for lone worker safety Subscribe to Farming Ahead The latest farm news and independent, unbiased research for Australian farmers.

Farming Ahead

Jul

29th

2026

02:42

New Offerings, B2B Tag, New Offerings

Telstra adds apps to Starlink D2D service

Telstra expanded its satellite-to-mobile service by adding access to select mobile apps, enabling customers to access location, weather and messaging services beyond the reach of its terrestrial network. In a LinkedIn post, CEO Vicki Brady stated the upgraded capability enables users in remote regions to access data-light features on key location apps including Google Maps, Apple Maps and AllTrails, along with weather services from AccuWeather, Apple Weather, and Google Weather.

Mobile World Live

Jul

28th

2026

23:52

Emerging Tech

Telstra expands satellite-to-mobile service to selected apps

Telstra has expanded its satellite-to-mobile service to support selected apps, allowing eligible customers with compatible devices to use services including Apple Maps, Google Maps, AllTrails, WhatsApp, iMessage, Facebook Messenger, Signal, Google Messages and weather applications when outside the operator's mobile network coverage. The service, launched in collaboration with Starlink, is available when a compatible device is connected to Telstra Satellite and has a clear line of sight to the sky.

Telecompaper

Telstra Broadcast Services's customers primarily consist of broadcast television and radio, spectator Sports and content rights companies. Examples of Telstra Broadcast Services's customers include Australian Broadcasting Corporation, FIFA and DAZN Group. Telstra Broadcast Services has commercial and technical partners like Telecom Fiji (TFL), BT Media and Broadcast and Circle-o.

Example Customers

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Example Partners

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Telstra Broadcast Services currently holds broadcasting rights for sports competitions including australian rules football.

Example Sports Rights Suppliers

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Analysis

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Analysis

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Telstra Broadcast Services

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Partners

Example Sports Rights Suppliers

Analyst insight reports