Australian Football League

https://www.afl.com.au/
https://www.linkedin.com/company/australian-football-league/

Australian Football League, also known as AFL, is a privately owned entity headquartered in Australia. Founded in 1896, the organization employs approximately 1290 individuals and reported $776.7M in revenue as of 2025. It operates as a tier 1 media tech buyer. The company oversees the premier and fully professional competition of Australian rules football, including the AFL Women's and other associated competitions. It also publishes the Laws of Australian football, which are utilized, with variations, by other Australian football organizations.

2025 Revenue

Founded

1896

Headcount

1,283

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Australian Football League (AFL) and Telstra announced a major sports technology initiative on February 25, 2026, which will see advanced optical tracking systems trialled at Marvel Stadium. This initiative positions the Melbourne venue as a national test-bed for next-generation data officiating and fan-experience innovation. Previously, on December 18, 2025, Hawthorn's General Manager – Strategy and Infrastructure, Michael Lin, received the 2025 Graeme Samuel Scholarship. The scholarship, awarded to a highly talented senior AFL club administrator, provides $20,000 to further career aspirations within the AFL industry. Earlier, on December 4, 2025, GlobalData reported that Australian football dominated alcoholic beverage sponsorship value across the Asia-Pacific (APAC) region in 2025. This was attributed to a high volume of small to mid-sized regional sponsorships contributing to strong overall deal value.

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Subscribe for full access to Australian Football League's profile

Australian Football League offers 9 products in the sports and media and telecoms services industries. Australian Football League's product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship, contact sports and athletics and multi-discipline sports.

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Australian Football League's revenues were less than $1B in 2025. Caretta Research has split Australian Football League's revenue into 5 different product categories, the largest of which is australian Rules Football. For full access to Australian Football League's revenue breakdown subscribe to Caretta Portal.

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Feb

25th

2026

18:30

Partnerships and Alliances, Big Data/Analytics, B2B Tag

AFL and Telstra to trial advanced optical tracking technology at Marvel Stadium

The Australian Football League (AFL) and Telstra have announced a major sports technology initiative that will see advanced optical tracking systems trialled at Marvel Stadium, positioning the Melbourne venue as a national test-bed for next-generation data, officiating and fan-experience innovation.

Australasian Leisure Management

Dec

18th

2025

04:55

B2B Tag

Hawks celebrate 2025 Graeme Samuel Scholarship recipient

Hawthorn's General Manager – Strategy and Infrastructure, Michael Lin, has been named the 2025 Graeme Samuel Scholarship. Hawthorn's General Manager – Strategy and Infrastructure, Michael Lin, has been awarded the 2025 Graeme Samuel Scholarship. Awarded to a highly talented senior AFL club administrator, the Graeme Samuel Scholarship provides the recipient with $20,000 to further their career aspirations within the AFL industry.

Hawthorn Football Club

Dec

4th

2025

09:59

B2B Tag

Australian Football League dominates APAC alcoholic beverage sponsorship value in 2025, reveals GlobalData

Australian football has become a key battleground for alcoholic beverage brands across the Asia-Pacific (APAC) region, with a high volume of small to mid-sized regional sponsorships driving strong overall deal value.

GlobalData

Oct

26th

2025

19:03

CT_Monitor Company

Master The AFL Draft: Expert Guide

The top ten picks from the 2010 AFL draft pose during the AFL draft at the Gold Coast Conference and Exhibition Centre. Photo by Getty Images. The top ten picks from the 2010 AFL draft pose during the AFL draft at the Gold Coast Conference and Exhibition Centre.

Odds

Oct

5th

2025

06:56

CT_Monitor Company

Tim Lamb on superstar trades, Gawn replacement

Macca's Kick 2 Kick Find out everything you need to know about Macca's Kick 2 Kick across the country

Australian Football League

Aug

13th

2025

00:40

Partnerships and Alliances, Football, CT_Monitor Company

GWS Giants open new aquatic facility designed by Populous

Greater Western Sydney AFL club, the Giants, have opened their new aquatic facility - designed by global architectural firm Populous - at the club’s high-performance training headquarters in Sydney Olympic Park. The opening of the aquatic facility marks the completion of the first phase of the Giants’ Centre of Excellence project which is being delivered in partnership with the NSW Government’s Office of Sport and the Australian Football League.

Australasian Leisure Management

Jul

2nd

2025

18:30

New Offerings, Football, Sports Rights Updates,

Streaming niche sports: How the AFL finds a global audience through digital platforms

Until recently, watching niche sports, like Australian Football League (AFL) matches, outside of their original region was a challenge. Broadcast coverage was limited, and international fans often relied on unofficial streams or delayed replays. That is changing.

Advanced Television

Jul

1st

2025

04:41

Divestiture, Sports Rights Updates,

Iconic venue Waverley back in AFL ecosystem

Share this article: Image: AFL Photos The Waverley Park in Mulgrave, Melbourne (Australia) is back in the Australian Football League’s (AFL’s) hands again after the league completed a deal to buy the venue from the AFL team – the Hawthorn Football Club – ahead of the ‘Hawks’ planned move to their new Dingley (suburb in Melbourne) training base.

Coliseum Global Sports Venue Alliance

Jun

23rd

2025

00:28

Sports Rights Updates,

Tasmania AFL Deal: Poll Results

A important majority of Tasmanians – 69% – want the proposed deal for a new Macquarie Point stadium in Hobart renegotiated,according to recent polling data. Despite unwavering support from the Labor government, public sentiment indicates widespread dissatisfaction with the current terms of the agreement, fueling debate over the future of Australian Football League (AFL) expansion in the region.

Time News

Jun

8th

2025

18:30

Awards and Recognitions,

Everleigh Sports Park in Queensland claims national facility title

Everleigh Sports Park in Queensland has claimed a national honour, taking home the Australian Football League’s Ken Gannon Community Football Facility Award for 2024. Since its inception in 2019, the award recognises best practice in community football facility development across Australia, along with the people, clubs and other stakeholders driving the best projects.

Afl Play

May

21st

2025

18:30

Events,

AFL partners with News Corp to mark 10 years of Sir Doug Nicholls round

News Corp Australia and the Australian Football League (AFL) are marking the 10th anniversary of the Sir Doug Nicholls Round, an event dedicated to recognising the contributions of Aboriginal and Torres Strait Islander players, cultures, and communities to Australian football.

Mi3 Australia

May

8th

2025

08:30

Traded like assets, expected to be loyal: the unique double standard of being a footy player

Few issues in Australian sport generate as much media noise or emotional fan reactions as player movement, especially in our major winter codes the National Rugby League (NRL) and Australian Football League (AFL). Contract negotiations, trade whispers and club defections dominate headlines, talkback radio , social media and fan forums - often eclipsing the on-field action itself.

Illawarra Mercury

Examples of Australian Football League's suppliers include Dalet, TGI Sport and Telstra Broadcast Services.

Example Suppliers

Subscribe for full access to Australian Football League's profile

Australian Football League sells broadcasting rights of its 6 australian Rules Football and gaelic Games competitions to 19 companies globally, covering 8 countries. Australian Football League's rights holders include Disney Sports / ESPN. Australian Football League currently holds 8 broadcasting rights for sports competitions including australian rules football.

Analysis

Data

Analysis

Data

Australian Football League

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

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