South Australian National Football League, also known as SANFL, is a privately owned organization headquartered in Australia. Founded in 1877, the organization employs approximately 190 individuals and reported $10.5M in revenue as of 2023. As a tier 3 media tech buyer, the SANFL operates as South Australia's governing body for Australian rules football, focusing on contact sports. Originally formed as the South Australian Football Association on 30 April 1877, it stands as the oldest surviving football league of any code in Australia and the 7th oldest club football league globally.
On March 10, 2026, Rob Kerin stepped down from the South Australian National Football League (SANFL), concluding his tenure as the league reported a strong financial result that supports continued investment in game development, increased funding for SANFL Clubs, and a significant contribution to the High Performance Centre at West Lakes. Earlier, on March 5, the latest graduates from the AAMI Talent League Boys were announced, poised to join the Hostplus SANFL League as clubs continue to invest in local talent. Previously, on February 13, SANFL announced a significant multi-year partnership with Bendigo Bank, making the bank its official banking partner and naming rights partner for the SANFL Volunteer of the Year Award starting in 2026, supporting grassroots football and volunteers across South Australia. This follows the finalization of a 30-player 2026 SA U16 girls squad on February 11, selected to defend its AFLW National Championship in April, coached by triple championship-winning mentor Bek McMahon.
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South Australian National Football League offers 2 products in the sports and media and telecoms services industries. South Australian National Football League's product portfolio comprises of media and TV services and contact sports.
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South Australian National Football League's revenues were less than $25M in 2023. Caretta Research has split South Australian National Football League's revenue into 2 different product categories, the largest of which is australian Rules Football. For full access to South Australian National Football League's revenue breakdown subscribe to Caretta Portal.
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South Australian National Football League sells broadcasting rights of its australian Rules Football competitions globally. South Australian National Football League currently holds broadcasting rights for sports competitions including australian rules football.
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