AFL Victoria

http://www.aflvic.com.au/
https://www.linkedin.com/company/afl-victoria/

AFL Victoria, a privately owned entity headquartered in Australia, founded in 1999, with an estimated 240 employees, operates in the Spectator Sports sector and is classified as a tier 1 media tech buyer. The organization functions as the state-level sport governing body for Australian rules football in the state of Victoria, Australia. Under its jurisdiction fall 115 leagues, including the Victorian Football League, the Victorian Amateur Football Association, the Victorian Country Football League, and all local metropolitan and country leagues, encompassing 1,942 clubs.

Revenue

Founded

1999

Headcount

240

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

AFL Victoria launched a new brand campaign, "Footy For Me," to encourage participation in AFL Nines. On March 29 and 30, 25 emerging umpire coaches participated in the second annual UMPowered Coaching Conference in Melbourne, focusing on skill development and increasing women and gender-diverse representation in umpire coaching. A competition, the Gather Round Sprint, was announced to find Australia's fastest community footballer, with a $30,000 prize pool and races taking place at Barossa Park Live Site in Lyndoch. The Bathurst Giants received funding from the AFL and NSW Government for the installation of four new light towers at George Park, totaling over $300,000 in investment. Finally, Bradnam’s Windows & Doors renewed its sponsorship of AFL Queensland umpires for a fourth year.

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AFL Victoria offers 2 products in the sports and media and telecoms services industries. AFL Victoria's product portfolio comprises of media and TV services and contact sports.

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Aug

19th

2025

05:05

New Offerings, CT_Monitor Company

AFL Play Kicks Off ‘Footy For Me’ Campaign Inspiring All Footy Lovers To Get Involved

AFL PLAY, the AFL’s masterbrand for kids and game development has unveiled its latest brand campaign ‘Footy For Me’, inspiring those both new and experienced around the Sherrin (AFL ball) to get involved and enjoy the fun of footy with AFL Nines.

B&T

Mar

26th

2025

18:30

Events,

Australia's fastest community footballer to be crowned at Gather Round

The search for Australia’s fastest community footballer begins, as the AFL invites community football players from across the country to compete in the inaugural Gather Round Sprint. Competitors will race in the 70-metre sprint at the newly redeveloped Barossa Park Live Site, across from the main oval in Lyndoch, for a share in a total prize pool of over $30,000.

Afl Play

Mar

26th

2025

18:30

Business Expansion, Funding Activities,

Bathurst Giants Secure Funding for George Park 1 Light Towers

The Bathurst Giants are set to light up their home ground at George Park with the installation of four brand-new light towers, thanks to funding from the AFL and NSW Government. With a total investment of over $300k , the new lighting infrastructure will illuminate the field to an average of 100 LUX , providing a high-quality environment for training and match preparation.

Afl Play

Mar

26th

2025

18:30

Events,

7 victorians selected for umpiring coaching conference

Twenty-five emerging umpire coaches will make their way to Melbourne this weekend to take part in the 2025 National UMPowered Coaching Conference on March 29 and 30. Now in its second year, the UMPowered Coaching Conference is designed to help women and gender-diverse umpire coaches develop their skills and aims to increase the number of women and gender-diverse people in umpire coaching.

Afl Play

Mar

24th

2025

18:30

Management Changes,

Cazalys NT Talent Academy Presents 2025 Under-16 Male Squad

The Cazalys NT Talent Academy is thrilled to announce the selection of its fourth and final squad for 2025, the Under 16’s Male team. Featuring in the squad is the Under 14’s Best and Fairest winner from the Banks Bulldogs in Joesph Mancer, who recorded an outstanding 22 votes.

Afl Play

Mar

24th

2025

18:30

Bradnam’s Windows & Doors renews support for AFL Queensland umpires

Bradnam’s Windows & Doors has renewed its commitment to supporting AFL Queensland umpires, extending its sponsorship for the fourth consecutive year. With a proud 30-year history of backing local community sports, Bradnam’s South East Queensland General Manager Ben Stackelberg expressed the company’s ongoing dedication to investing in the AFL Queensland umpire program.

Afl Play

Mar

23rd

2025

18:30

AFL helping Cyclone Alfred impacted footy clubs get back on the ground

The Australian Football League has provided grants to 21 local clubs across Southeast Queensland and Northern New South Wales to help get them back on the field and to support their recovery from the impacts of Cyclone Alfred.

Afl Play

Mar

20th

2025

18:30

Partnerships and Alliances, New Offerings,

Darwin City Stadium Plans Released For Consultation

AFL Northern Territory (AFLNT), in collaboration with Stadiums North Australia and Larrakia Development Corporation, is excited to announce the release of the Darwin City Stadium Plan . This comprehensive plan, now released to the public for consultation, sets the foundation for a state-of-the-art stadium and sports infrastructure in the Northern Territory.

Afl Play

Mar

20th

2025

18:30

Events,

2025 Marsh AFL National Championships schedule released

The AFL has today released the schedule for the 2025 Marsh AFL National Championships. Featuring the most talented under 18 and under 16 footballers from across Australia, the Championships will be played across the country from April to August.

Afl Play

Mar

18th

2025

18:30

New Offerings,

Tasmanian umpires first to achieve pay parity for women’s matches

In a historic nationwide first, Tasmanian umpires will have pay parity across male and female community football matches. Umpires will now be paid the same for Men’s and Women’s, Boy’s and Girl’s competitions at each level of football, extending from Under 12s through to Premier League.

Afl Play

Mar

17th

2025

18:30

CAFL Unveils 2025 Men’s Representative Squad

The Central Australian Football League (CAFL) is thrilled to announce the 2025 Men’s CAFL representative squad, set to face off against the Northern Territory Football League representative side at TIO Traeger Park on Saturday, April 5.

Afl Play

Mar

15th

2025

17:29

ESG,

ABORIGINAL AND TORRES STRAIT ISLANDERS

Cultural inclusion is paramount within sporting clubs. It must be at the forefront of our actions to ensure everyone is included. Special attention is needed to make sure Aboriginal and Torres Strait Islander people feel welcome in our football clubs. There are various measures we can adopt to ensure this cultural inclusivity. This document will guide your club through ideas and best practices for the inclusion of Aboriginal and Torres Strait Islander people.

Afl Play

AFL Victoria sells broadcasting rights of its australian Rules Football competitions to 4 companies globally, covering 3 countries. AFL Victoria's rights holders include Foxtel.