News Summary:
Kayo Sports, through the Foxtel Group and Hubbl, is increasing its focus on customers sharing passwords to provide Kayo access in other homes, a development gaining traction on February 14, 2026. Previously, on January 25, Kayo Sports secured broadcast rights in Australia for the Softball Australia Cup, featuring top-ranked women’s teams from Japan, Australia, and New Zealand. This followed Kayo Sports and SailGP signing a multi-year broadcast agreement on January 14, extending their partnership, which began in 2019, to broadcast every race of the Rolex SailGP Championship live and on demand. In November 2025, Kayo, as a subscription TV rights holder for the Foxtel Group, shared Seven's desire for The Ashes Test matches to run for five days, a period when Travis Head’s Test performance pulled record TV crowds but came at a cost for both broadcasters. Earlier that month, on November 20, News Australia partnered with Kayo Sports for an integrated summer cricket campaign, including a 24-page Backyard Cricket Guide, positioning Kayo as the home for family sports entertainment and the exclusive platform to watch every game of The Ashes, Big Bash League, and Women’s Big Bash League that summer.
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