Union Cycliste Internationale (UCI)
Union Cycliste Internationale, also known as UCI, is a State Owned entity headquartered in Switzerland. Founded in 1900 and with approximately 260 employees, the organization reported $79.6M in revenue as of 2024. The company operates as a tier 1 media tech buyer specializing in spectator sports. Functioning as the world governing body for cycling, recognized by the International Olympic Committee (IOC), the UCI's mission is to develop and promote cycling in close collaboration with National Federations, both as a competitive sport and as a healthy recreational activity or means of transport. The UCI governs eight disciplines of the sport: road, track, mountain bike, cyclo-cross, BMX, trials, indoor, and para. Four of these disciplines are represented at the Olympic Games (road, track, mountain bike, and BMX), two at the Paralympic Games (road, track), and three at the Youth Olympic Games (road, mountain bike, and BMX). Additionally, the UCI promotes a number of its own events, including the UCI Road World Championships, an annual event, and various other UCI World Championships and World Cups across its disciplines.