FloSports, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer. Founded in 2006, the company employs approximately 490 individuals. FloSports functions as an over-the-top subscription sports broadcaster and streaming service, based in Austin, Texas, United States, streaming live sporting events to audiences around the world.
FloSports was named to Fast Company’s list of the World’s Most Innovative Companies of 2026 on March 23, recognized for shaping industry and culture through its innovations. Earlier, on March 19, FloGrappling, a FloSports property, expanded its international presence by securing six major partnership agreements to bring top jiu-jitsu athletes and events to its platform. This followed an agreement on January 30, where FloSports' FloRacing service and Thunder Road Speedbowl signed a new five-year streaming deal. This agreement brings 12 live events from Thunder Road to FloRacing fans globally, continuing a partnership that began in 2021 when Thunder Road became one of FloRacing’s initial asphalt track partners.
FloSports currently holds 80 broadcasting rights for sports competitions including ice hockey, rugby league, rugby union, marathon, motorsports, cyclo-cross, combat sports, athletics, wrestling and cycling.
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