FloSports, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer. Founded in 2006, the company employs approximately 490 individuals. FloSports functions as an over-the-top subscription sports broadcaster and streaming service, based in Austin, Texas, United States, streaming live sporting events to audiences around the world.
FloSports, in partnership with College Sports Communicators (CSC), announced finalists for the inaugural FloCollege CSC Spotlight Award, naming Monmouth Associate Athletic Director for Broadcast Production Andrew Kurtz as a finalist on June 8. This followed the June 4 announcement that Washington and Lee University Athletics Broadcaster and Multimedia Creative Specialist Ryan Connell was also named a finalist for the same award. Previously, on May 25, the company recognized Senior Manager of Broadcast Engineering LJ Helbig as an SVG All-Star for his role in helping the streamer deliver over 50,000 live events annually. On May 8, FloSports and NASCAR continued their investment in regional racing with a $50,000 purse for the 2026 Virginia Triple Crown. This followed FloSports' acquisition of exclusive streaming rights for four CrossFit competitions on April 26. These events—Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and the 2026 Masters CrossFit Games—will stream live on FloElite, with the first event, Legends Del Mar: CrossFit Semi-Finals, taking place April 24-26.
FloSports currently holds 80 broadcasting rights for sports competitions including athletics, ice hockey, cycling, rugby union, marathon, cyclo-cross, combat sports, rugby league, motorsports and wrestling.
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