FloSports, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer. Founded in 2006, the company employs approximately 490 individuals. FloSports functions as an over-the-top subscription sports broadcaster and streaming service, based in Austin, Texas, United States, streaming live sporting events to audiences around the world.
FloSports and Thunder Road Speedbowl finalized a new five-year streaming agreement on January 30, 2026, bringing 12 live events from the track to FloRacing subscribers globally. Thunder Road, which initially joined FloRacing as one of its first asphalt tracks in 2021, has seen growing viewership on the service. Previously, on January 21, FloSports prepared to broadcast an outdoor hockey game from Southern Minnesota, with anticipated temperatures colder than any previous Ice Bowl or NHL Winter Classic. This broadcast followed the company's January 19 announcement that it would exclusively stream the inaugural Iowa Wild Outdoor Classic on FloHockey and FloHockey 24/7 FAST Channels, available on platforms like Amazon Prime Video, Fubo, and Bell Fibe TV. The event marked only the 13th outdoor game in AHL history, featuring the Iowa Wild against the Milwaukee Admirals. Earlier in the month, on January 15, FloSports managed a "mega weekend" of live event broadcasts, which included the Chili Bowl Nationals alongside the UCA & UDA College Nationals.
FloSports currently holds 80 broadcasting rights for sports competitions including combat sports, wrestling, rugby union, cyclo-cross, athletics, ice hockey, rugby league, marathon, motorsports and cycling.
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