PubMatic, a publicly owned company headquartered in the United States, was founded in 2006 and employs approximately 870 individuals. The company reported $282.9M in revenue as of 2025. Specializing in RTB and programmatic advertising, it functions as a video advertising solutions provider, operating a sell-side platform designed to enable app developers and publishers to maximize their digital advertising monetization. The platform also assists advertisers in reaching and engaging target audiences within brand-safe environments across various ad formats and devices.

2025 Revenue

Founded

2006

Headcount

1,030

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

30

News Summary:

PubMatic's Co-Founder and CEO, Rajeev Goel, recently outlined the company's strategy to leverage AI-driven solutions for transforming performance advertising on the open internet, positioning the firm at the forefront of this digital advertising shift on July 23, 2026. This followed PubMatic's announcement on July 22 that agentic artificial intelligence is actively managing programmatic advertising campaigns and achieving results above standard benchmarks. The company noted that local European markets, including Italy and Spain, are adopting these AI technologies rapidly, a trend highlighted by Cristian Coccia at PubAcademy events. On July 21, PubMatic observed that agentic AI is already significantly reshaping programmatic advertising more quickly than anticipated. Previously, on July 20, PubMatic pushed innovation in programmatic advertising by enabling AI agents to communicate across platforms, with discussions from Alex Shephard, PubMatic VP of DSP Partnerships and Operations, and AdRoll CEO Vibhor Kapoor, who emphasized the Multi-Channel Platform's ability to connect demand- and supply-side intelligence.

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PubMatic offers 4 products in the ad tech and services industry. PubMatic's product portfolio comprises of data, targeting and identity, retail and commerce media ad tech, RTB and programmatic and marketer and agency technology.
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PubMatic's revenues were $282.9M in 2025. Caretta Research has split PubMatic's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 86% of PubMatic's revenue.
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PubMatic's customers primarily consist of advertising, marketing, media agencies companies. Examples of PubMatic's customers include WPP, Interpublic Group (IPG) and Publicis Groupe. PubMatic has commercial and technical partners like Horizon Media, Instacart and Roblox.

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