PubMatic

https://pubmatic.com/
https://www.linkedin.com/company/pubmatic/

PubMatic, a publicly owned company headquartered in the United States, was founded in 2006 and employs approximately 870 individuals. The company reported $282.9M in revenue as of 2025. Specializing in RTB and programmatic advertising, it functions as a video advertising solutions provider, operating a sell-side platform designed to enable app developers and publishers to maximize their digital advertising monetization. The platform also assists advertisers in reaching and engaging target audiences within brand-safe environments across various ad formats and devices.

2025 Revenue

Founded

2006

Headcount

1,030

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On September 10, 2026, PubMatic detailed its Decision Fabric capability, initially introduced in June, describing it as a system enabling partners to deploy proprietary decisioning models inside PubMatic’s auction, running inference on live bid stream signals at the exact moment inventory becomes available, with curation as the first use case. Previously, on September 7, PubMatic appointed Mengyun Wu as Advertiser Solutions Manager, expanding its Hong Kong team. This move aims to deepen ties with regional agencies and brands as agencies and marketers in Hong Kong increasingly adopt sophisticated omnichannel programmatic strategies, driving demand for greater transparency and supply path optimization.

Similar Companies

Subscribe for full access to PubMatic's profile

PubMatic offers 4 products in the ad tech and services industry. PubMatic's product portfolio comprises of retail and commerce media ad tech, data, targeting and identity, RTB and programmatic and marketer and agency technology.

Subscribe for full access to PubMatic's products in full detail

PubMatic's revenues were $282.9M in 2025. Caretta Research has split PubMatic's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 86% of PubMatic's revenue.

Subscribe for full access to PubMatic's revenue in full detail

Sep

15th

2026

06:08

Financial Results, Emerging Tech, Artificial Intelligence, B2B Tag, Financial Performance

Why CRWD, WULF, FROG, IREN and PUBM Put AI and Technology Services in the Nasdaq Spotlight

Key Highlights ● TeraWulf signed a 20-year Lease with Anthropic on July 6, 2026 for roughly 401 MW of capacity at its Kentucky data campus, valued at about $19 billion over the initial term and up to roughly $33 billion with extensions.

Kalkine

Sep

13th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

News companies are starting to build for agentic trading

In June, I agreed with IAB Tech Lab’s Anthony Katsur that 2026 is agentic advertising’s “crawl” year and 2027 is “walk.” And I said most of what had been promoted was better classed as experiments, tests, PR, or all three.

International News Media Association

Sep

11th

2026

08:30

Emerging Tech, Partnerships

Partner Perspectives: InPowered and the Power of Advanced Decisioning

Welcome to Partner Perspectives, PubMatic’s series highlighting the industry leaders shaping the future of programmatic advertising. In each blog, we showcase our most innovative partners and customers delivering exceptional results across the industry.

PubMatic

Sep

10th

2026

04:00

Emerging Tech, B2B Tag, New Offerings

Decision Fabric: The Intelligence Layer of the Open Internet

When we introduced Decision Fabric in June , we described a new capability: partners deploying proprietary decisioning models inside PubMatic’s auction, running inference on live bid stream signals at the exact moment inventory is available. Curation was the first use case.

PubMatic

Sep

7th

2026

21:40

Management Changes, Emerging Tech, B2B Tag, Management Changes, Facility Expansion

PubMatic announces Hong Kong expansion, appoints Mengyun Wu as Advertiser Solutions Manager

Hong Kong, China – AI-powered ad tech company PubMatic (Nasdaq: PUBM) has appointed Mengyun Wu as Advertiser Solutions Manager, expanding its Hong Kong team to deepen ties with regional agencies and brands. The move comes as agencies and marketers in Hong Kong shift towards more sophisticated, omnichannel programmatic strategies, with demand for greater transparency and supply path optimisation on the rise, reinforcing Hong Kong’s role as a regional headquarters for global brands.

Marketech Apac

Sep

5th

2026

06:30

Emerging Tech, Default (Finance), B2B Tag, Marketing and Promotional Activities

Programmatic Advertising Agency: Complete Guide 2026

A programmatic advertising agency buys display, video, CTV, and audio inventory through automated auctions instead of insertion orders. The work sits on demand-side platforms (DSPs), supply-side platforms (SSPs), and data layers. In 2026, that stack is the default path for most digital display, not a side channel.

Enrichlabs (ai)

Sep

4th

2026

06:30

B2B Tag

0001833508-26-000012

Form Description Statement of changes in beneficial ownership of securities

PubMatic

Sep

3rd

2026

23:48

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences

AI agents now buy media, so agencies are metering them by the token

The interesting number in agentic advertising this week was not a media budget. It was 1.5 million tokens, burned by a single member of staff in a single day, at an agency that only noticed because it had built the meter to notice with.

PPC Land

Sep

3rd

2026

22:31

Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities

Media agencies build audit tools to prevent AI agents from overcharging

“It can get out of control very, very quickly,” said Jonathan Whiteside, global evp of technology at Dept. Keeping an eye on agents Most companies (56%) are still implementing AI tools without clear usage policies, while marketing leaders specifically are less likely to assign financial controls to their team’s AI usage, according to an April survey of 1,300 senior marketers conducted by Gartner.

Digiday

Sep

3rd

2026

17:00

Emerging Tech, B2B Tag

Rouge Care achieves 500 percent ROAS on premium CTV through PubMatic AgenticOS expansion

PubMatic has unveiled an industry-first agentic ROAS case study, enabling Rouge Care to achieve a 500 percent return on ad spend using its AgenticOS platform. Eighty percent of the campaign was built automatically with agentic tools, allowing the brand to exceed its ROAS goal by more than double while expanding into premium connected TV channels.

Traders Union

Sep

3rd

2026

09:06

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

How Klever Delivered 5x ROAS for Rouge Care via PubMatic's AgenticOS

Klever deployed two complementary agents via PubMatic’s AgenticOS: an internal Planning Agent and a custom Buying Agent. Instead of starting with a traditional media brief, the Klever team fed their strategic objectives and guardrails directly into AgenticOS through their preferred LLM, which generated 80% of the campaign structure automatically.

PubMatic

Sep

3rd

2026

06:30

B2B Tag

0001950047-26-009073

Form Description Filed by "insiders" prior intended sale of restricted stock.

PubMatic

PubMatic's customers primarily consist of advertising, marketing, media agencies companies. Examples of PubMatic's customers include Publicis Groupe, WPP and Interpublic Group (IPG). PubMatic has commercial and technical partners like Horizon Media, Roblox and Instacart.

Analysis

Data

Analysis

Data

PubMatic

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Partners

Analyst insight reports