PubMatic

https://pubmatic.com/
https://www.linkedin.com/company/pubmatic/

PubMatic, a publicly owned US company founded in 2006, provides video advertising solutions. Employing approximately 870 people, the company's primary offering is a sell-side platform (SSP) for real-time bidding (RTB) and programmatic advertising. This platform assists app developers and publishers in optimizing their digital advertising revenue, while simultaneously enabling advertisers to improve return on investment through targeted, brand-safe campaigns across various ad formats and devices. In 2024, PubMatic's revenue was less than $500 million.

2024 Revenue

Founded

2006

Headcount

866

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On September 20, 2025, Rosen Law Firm announced a lead plaintiff deadline of October 20, 2025, for a class action lawsuit against PubMatic Inc. This lawsuit concerns the purchase of securities between February 27, 2025, and August 11, 2025. On September 21, 2025, Pomerantz LLP also announced a class action lawsuit against PubMatic Inc. Information regarding participation in this lawsuit was provided. Another class action lawsuit was announced on the same day, with contact information provided for those who suffered losses on their PubMatic Inc. investment. Additional information on joining this class action was also made available.

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PubMatic offers 4 products in the ad tech industry. PubMatic's product portfolio comprises of retail and commerce media ad tech, RTB and programmatic, tV and streaming ad tech and data, targeting and identity.

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PubMatic's revenues were $291.3M in 2024. Caretta Research has split PubMatic's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 89% of PubMatic's revenue.

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Dec

13th

2025

14:49

Partnerships and Alliances, Artificial Intelligence, B2B Tag

PubMatic partners with Kontext for AI chatbot advertising

PubMatic announced on December 9, 2024, a partnership with Kontext that opens programmatic access to AI-powered conversational inventory for the first time. The integration establishes PubMatic as Kontext's first supply-side platform (SSP) connection, linking AI-native advertising experiences to programmatic demand channels.

PPC Land

Dec

11th

2025

18:30

Partnerships and Alliances

Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership

No Headquarters/Redwood City, CA – December 10, 2025 — PubMatic (Nasdaq: PUBM), Untapped Growth, and tvScientific today announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium inventory, and clear measurement, the companies are creating a more efficient, more transparent, and more effective way for independent agencies to drive results.

PressReleasePoint

Dec

11th

2025

02:30

B2B Tag

Australia under-16 social media ban sparks backlash

Australia's planned ban on social media access for under-16s has drawn criticism from legal and advertising industry figures, who warn that the policy may be difficult to enforce and could shift, rather than solve, online safety risks.

CMOtech UK

Dec

11th

2025

02:30

B2B Tag

Australia under-16 social media ban sparks backlash

ChannelLife Australia

Dec

10th

2025

18:30

Artificial Intelligence

Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The answer, according to our partners, lies in a dual focus on technological sophistication and ecosystem integrity.

ExchangeWire

Dec

10th

2025

08:33

Partnerships and Alliances

Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership

PubMatic, Untapped Growth, and tvScientific announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium inventory, and clear measurement, the companies are creating a more efficient, more transparent, and more effective way for independent agencies to drive results.

MarTech Series

Dec

10th

2025

07:40

Partnerships and Alliances, Emerging Tech

PubMatic, Untapped Growth and tvScientific announce CTV partnership

PubMatic ( PUBM ), Untapped Growth and tvScientific announced a new partnership. The companies are creating a way for independent agencies to drive results. This collaboration combines PubMatic’s AI -powered infrastructure and inventory, Untapped Growth’s buying power for independent agencies, and tvScientific’s performance TV measurement platform.

TipRanks

Dec

10th

2025

07:33

Partnerships and Alliances, Artificial Intelligence

Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership

No Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)--Dec 10, 2025-- PubMatic (Nasdaq: PUBM), Untapped Growth, and tvScientific today announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium inventory, and clear measurement, the companies are creating a more efficient, more transparent, and more effective way for independent agencies to drive results.

Associated Press

Dec

10th

2025

07:30

Partnerships and Alliances

Independent Agencies Gain Scaled CTV Power via PubMatic, Untapped Growth, and tvScientific

Pubmatic

Dec

9th

2025

19:50

B2B Tag

Commerce Media at a Crossroads: Scaling Smarter with SSP Innovation

COMMERCE MEDIA IS NOW A CORE REVENUE DRIVER Commerce media now drives an average of 7% of revenue for networks. And according to recent studies, it is having its moment of rapid growth.

Pubmatic

Dec

9th

2025

15:00

Artificial Intelligence, B2B Tag

PubMatic & Kontext Partner to Power AI Chatbot Advertising

Enabling buyers to test and scale AI-native advertising for the first time The way people interact with information online is changing. As billions of consumer interactions now take place inside generative AI-powered experiences, from chatbots and copilots to conversational search, publishers and advertisers alike are navigating what this means for discovery, monetization, and control.

Pubmatic

Dec

9th

2025

04:30

Partnerships and Alliances, Artificial Intelligence, B2B Tag

PubMatic Strikes Deal With Startup Kontext to Inject Ads Into AI Chatbots Via Programmatic Auctions

With ads coming to Gemini, clues about potential in-app ad products appearing in ChatGPT’s code, and ads already running in Anthropic’s Claude and Google’s AI Mode, it’s clear that the world’s leading AI labs are looking to brands to monetize their multibillion-dollar products.

Adweek

PubMatic's customers primarily consist of advertising, marketing, media agencies and ground Passenger Transportation companies. Examples of PubMatic's customers include WPP, Publicis Groupe and Lyft. PubMatic has commercial and technical partners like Instacart, Roblox and Horizon Media.

Analysis

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Analysis

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PubMatic

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

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News Summary:

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