PubMatic

https://pubmatic.com/
https://www.linkedin.com/company/pubmatic/

PubMatic, publicly owned and headquartered in the US, is a tier 1 media tech buyer. Founded in 2006, the company operates with approximately 870 employees and reported $282.9M in revenue as of 2025. Functioning as a video advertising solutions provider specializing in RTB and programmatic advertising, PubMatic operates a sell-side platform. This platform enables app developers and publishers to facilitate digital advertising monetization, while empowering advertisers to reach and engage their target audiences in brand-safe environments across various ad formats and devices.

2025 Revenue

Founded

2006

Headcount

866

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

PubMatic and Optable announced this week a partnership that embeds Optable's Audience Agent directly into PubMatic's AgenticOS, enabling buyers to autonomously discover, build, and activate publisher first-party audience data without exposing or transferring the underlying data itself. Previously, on March 13, Kuehn Law PLLC, a shareholder litigation firm, disclosed an investigation into whether PubMatic Inc. officers and directors breached their fiduciary duties to shareholders. This investigation follows a federal securities lawsuit alleging that insiders misrepresented or failed to disclose material adverse facts about the company's business operations and prospects. The strategic alliance between Optable and PubMatic was initially announced on March 12, with the goal of advancing agentic audience discovery and real-time ad activation, establishing a seamless, privacy-safe workflow for AI-driven media buying on the open web.

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PubMatic offers 4 products in the ad tech and services industry. PubMatic's product portfolio comprises of marketer and agency technology, retail and commerce media ad tech, RTB and programmatic and data, targeting and identity.

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PubMatic's revenues were $282.9M in 2025. Caretta Research has split PubMatic's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 89% of PubMatic's revenue.

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Mar

19th

2026

15:26

B2B Tag

PubMatic and Agence 79: +14% Video Performance Through Data-Driven Curation

Agence 79 aimed to find a trusted curation partner capable of building a transparent and efficient programmatic framework for its client’s video campaigns. In the crowded programmatic ecosystem, the ideal solution would provide full visibility into supply paths and control over data usage, enabling the agency to optimise performance while ensuring fairness across the value chain.

Pubmatic

Mar

18th

2026

18:30

New Offerings, Artificial Intelligence, B2B Tag

Agents Ran Entire Butler/Till Campaign, They Share Results

As industry conversation revolves around whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works. Geloso Beverage Group in December 2025 ran what its digital marketing agency partner and ad-tech platform provider called "the industry’s first fully autonomous, end-to-end agentic campaign." Butler/Till, the agency, and PubMatic, the ad tech provider, began sharing the results on Tuesday.

MediaPost

Mar

18th

2026

10:42

ESG, B2B Tag

Chevrolet Arabia Exceeds CTR Benchmarks By 70% While Avoiding Over 1 Tonne Of Carbon Emissions

As advertisers increasingly prioritize sustainability alongside performance, Chevrolet partnered with dentsu and SeenThis for the ‘Chevrolet Silverado Truck Mania’ campaign to promote the Silverado model across KSA and UAE. By leveraging PubMatic’s curated marketplace inventory and SeenThis’s carbon-efficient streaming technology, the programmatic display campaign reached consumers at scale while minimizing carbon emissions.

Pubmatic

Mar

18th

2026

10:00

Emerging Tech, B2B Tag

The Future of Shoppable TV Requires Restraint

The ad industry loves a clean storyline, and that’s what’s being circulated when it comes to connected television: CTV is digital, digital is clickable, and clickable should mean shopping. The story is tidy. It is also woefully incomplete.

Streaming Media

Mar

17th

2026

10:35

Artificial Intelligence, B2B Tag

AI agents can plan and buy ads in minutes, forcing agencies to rethink their model

New Delhi: Artificial intelligence is beginning to reshape the way media campaigns are planned and executed. New agentic AI systems are capable of planning, buying and optimising campaigns in near real time. Industry leaders say this shift could reduce campaign setup timelines from days to minutes and push agencies to rethink how their teams work.

Best Media Info

Mar

16th

2026

22:31

Cost Cutting, Artificial Intelligence, B2B Tag

Butler/Till’s first agentic media buying tests cut media and supply chain costs

For several months, agencies across the ad sector have been developing AI agents that function using the AdCP or MCP protocols as different companies pursue competing visions of AI-assisted media planning and buying. Those efforts are now bearing fruit.

Digiday

Mar

16th

2026

18:30

Partnerships and Alliances, Artificial Intelligence, B2B Tag

PubMatic (PUBM) Partners with Optable for Agentic Audience Discovery and Activation

PubMatic Inc. (NASDAQ: PUBM ) is one of the best AI stocks with huge upside potential . On March 12, PubMatic and Optable partnered to integrate privacy-safe, first-party audience data into automated media buying workflows via PubMatic’s AgenticOS.

Insider Monkey

Mar

16th

2026

18:30

Artificial Intelligence, B2B Tag

Beverage marketer sees cost savings with agentic media-buying test

Dive Brief: Ad-tech firm PubMatic and marketing agency Butler/Till ran a fully autonomous, end-to-end agentic campaign on behalf of the Geloso Beverage Group that reduced buy-side supply chain costs by 5.5x, according to press materials shared with Marketing Dive.

Marketing Dive

Mar

16th

2026

17:30

Partnerships and Alliances, New Offerings

Foxtel & PubMatic Launch Live Sports Programmatic Advertising on Kayo Sports

Foxtel Media (insert PR slug) and PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced a new partnership that brings Live Moment Planning — a groundbreaking programmatic live sports advertising solution — to market, allowing brands to seamlessly advertise in high-engagement environments on Kayo Sports.■

Pubmatic

Mar

15th

2026

20:40

Artificial Intelligence

PubMatic launches live sports programmatic ad platform with Foxtel Media

PubMatic has partnered with Foxtel Media to introduce Live Moment Planning, a new programmatic advertising solution designed for live sports streaming. The platform enables brands to connect with fans on Kayo Sports in real time, giving advertisers the ability to target audiences during live events.

Traders Union

Mar

14th

2026

07:34

Partnerships and Alliances, Artificial Intelligence, B2B Tag

Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying

Optable and PubMatic this week announced a partnership that embeds Optable's Audience Agent directly into PubMatic's AgenticOS, enabling buyers to autonomously discover, build, and activate publisher first-party audience data without exposing or transferring the underlying data itself.

PPC Land

Mar

13th

2026

11:48

Emerging Tech

Kuehn Law Encourages Investors of PubMatic, Inc. to Contact Law Firm

NEW YORK, March 13, 2026 (GLOBE NEWSWIRE) -- Kuehn Law, PLLC, a shareholder litigation law firm, is investigating whether certain officers and directors of PubMatic, Inc. (NASDAQ: PUBM) breached their fiduciary duties to shareholders. According to a federal securities lawsuit, Insiders at PubMatic caused the company to misrepresent or fail to disclose material adverse facts about the Company’s business, operations, and prospects.

Associated Press

PubMatic's customers primarily consist of ground Passenger Transportation and advertising, marketing, media agencies companies. Examples of PubMatic's customers include Lyft, WPP and Publicis Groupe. PubMatic has commercial and technical partners like Horizon Media, Roblox and Instacart.

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PubMatic

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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