PubMatic, a publicly owned US company founded in 2006, provides video advertising solutions. Employing approximately 870 people, the company's primary offering is a sell-side platform (SSP) for real-time bidding (RTB) and programmatic advertising. This platform assists app developers and publishers in optimizing their digital advertising revenue, while simultaneously enabling advertisers to improve return on investment through targeted, brand-safe campaigns across various ad formats and devices. In 2024, PubMatic's revenue was less than $500 million.
PubMatic co-authored a report with The Sports Innovation Lab’s Women’s Sports Club on the rise of women’s sports viewership in a digital environment. Industry leaders discussed the evolving commerce media landscape at Shoptalk, focusing on connected TV, commerce media, and AI-powered personalization. A separate analysis examined the impact of AI-driven algorithms on internet access and content interaction, noting their effect on search behaviors and publisher website traffic. Finally, PubMatic was included in a list of cloud computing stocks. A roundup of adtech tools also featured PubMatic among other companies.
PubMatic offers 3 products in the ad tech industry. PubMatic's product portfolio comprises of RTB and programmatic, premium video and CTV and data, targeting and identity.
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PubMatic's revenues were $291.3M in 2024. All the revenue comes from supply side platform (SSP).
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PubMatic's customers primarily consist of advertising Services companies. Examples of PubMatic's customers include WPP, Interpublic Group (IPG) and Publicis Groupe. PubMatic has commercial and technical partners like Roblox, Horizon Media and Instacart.
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