PubMatic is a publicly owned American video advertising solutions provider founded in 2006 and headquartered in the US. The company operates a sell-side platform that allows app developers and publishers to maximize their digital advertising monetization. It empowers advertisers to increase their return on investment by reaching and engaging their target audiences in brand-safe environments across various ad formats and devices. As of 2023, PubMatic has around 870 employees and generates approximately $250 million in annual revenue.
PubMatic offers 3 products in the ad tech industry. PubMatic's product portfolio comprises of RTB and programmatic, premium video and CTV and data, targeting and identity.
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PubMatic's revenues were $267.0M in 2023. Caretta Research has split PubMatic's revenue into 4 different product categories, the largest of which is data management platform (DMP), which represents 43% of PubMatic's revenue.
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PubMatic's customers primarily consist of streaming services companies. Examples of PubMatic's customers include Dish Network, GroupM and Fox Corporation. PubMatic has commercial and technical partners like Havas Group, Roblox and Instacart.
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