PubMatic, a publicly owned company headquartered in the US, founded in 2006, employs approximately 870 individuals. The company reported $282.9M in revenue as of 2025. Operating as a tier 1 media tech buyer, the company specializes in RTB and programmatic video advertising solutions. It operates a sell-side platform designed to enable app developers and publishers to maximize their digital advertising monetization, concurrently empowering advertisers to increase ROI by reaching and engaging their target audiences in brand-safe environments across various ad formats and devices.

2025 Revenue

Founded

2006

Headcount

866

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

30

News Summary:

PubMatic integrated its Creative Innovation Suite across its AI-powered AgenticOS platform on April 24, 2026, granting marketers access to custom, engagement-driven ad formats spanning premium CTV, mobile applications, and other digital inventory. Earlier the same day, the company revealed that its AI Architect solution significantly cut technical design and planning times from two weeks to three days, addressing a long-standing manual bottleneck in development. Previously, on April 23, PubMatic published research showing that co-viewing of connected TV (CTV) content in the Asia-Pacific region leads to increased ad attention and action, based on a survey of 3,500 consumers in multiple countries including Australia, India, and Singapore. This research followed news from earlier on April 23, that PubMatic's Activate platform improved programmatic performance for Kinesso, a division of Omnicom Media, and a major global energy company in the Netherlands, by providing a more direct and efficient path to premium programmatic inventory compared to traditional methods.

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PubMatic offers 4 products in the ad tech and services industry. PubMatic's product portfolio comprises of retail and commerce media ad tech, marketer and agency technology, data, targeting and identity and RTB and programmatic.
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PubMatic's revenues were $282.9M in 2025. Caretta Research has split PubMatic's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 89% of PubMatic's revenue.
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PubMatic's customers primarily consist of advertising, marketing, media agencies and ground Passenger Transportation companies. Examples of PubMatic's customers include WPP, Publicis Groupe and Lyft. PubMatic has commercial and technical partners like Instacart, Roblox and Horizon Media.

Example Customers

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