Magnite

Magnite

https://www.magnite.com/
https://www.linkedin.com/company/magnite/

Magnite, also known as Rubicon Project and Telaria, is a publicly owned company headquartered in the United States. Founded in 2007 and employing approximately 720 individuals, the company reported $714.0M in revenue as of 2025. Functioning as an ad tech company specializing in RTB and programmatic solutions, Magnite offers a sell-side advertising platform designed to enable monetization of publisher content across CTV, online video, display, and audio. In April 2021, Magnite acquired SpotX, expanding its CTV offering.

2025 Revenue

Founded

2007

Headcount

971

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

175

News Summary:

On September 11, 2026, Magnite expanded its partnership with ITN, an ad-tech company focused on modernizing local TV activation, to introduce agentic AI capabilities for local linear advertising, automating local linear buying via Magnite Orchestration and transforming a multi-week process into hours. Previously, on September 10, Magnite added over 20 data partners to its self-serve tool ClearLine Activate, enabling advertisers to directly attach external data sources to media campaigns without manual intervention. Earlier that day, the company reported its first agentic test in EMEA, collaborating with French ad-buying agency Amnet for a car brand's streaming TV campaign, which cut connected TV (CTV) setup time by 70% through automated program handling.

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Magnite offers 7 products in the media and telecoms services, media tech and ad tech and services industries. Magnite's product portfolio comprises of search, social, and retail media, RTB and programmatic, marketer and agency technology and tV and streaming ad tech.

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Magnite's revenues were $714.0M in 2025. Caretta Research has split Magnite's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 75% of Magnite's revenue.

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Sep

16th

2026

06:30

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships, New Offerings

Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer

Magnite broadens its AI-focused orchestration layer to unify agents and premium inventory across TV, audio, display, and online video. Magnite (MGNI) expanded its Magnite Orchestration platform with broader omnichannel formats and new third-party integrations to support agentic, AI-driven media buying.

Sep

16th

2026

06:30

Emerging Tech, New Offerings, Artificial Intelligence, B2B Tag, New Offerings

Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer

Magnite ( NASDAQ: MGNI ), the largest independent sell-side advertising company, today announced expanded omnichannel capabilities and third-party integrations for Magnite Orchestration, a coordination layer that connects agents within a shared environment, allowing AI-driven buying systems to seamlessly discover, evaluate, activate, and optimize premium omnichannel inventory.■

Sep

14th

2026

06:30

When the Story Became Media: Coffee-Mate’s Microdrama Innovation with WPP Media, Magnite and Viu

Explore how Magnite helped Coffee-Mate leverage microdrama for stronger brand impact and business growth in the Philippines.

Sep

12th

2026

00:12

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships

Magnite and ITN hand local TV buying to AI agents at 1,100 stations

Television spent a decade being described as the last analogue holdout in media buying. The week ending September 12 suggests the description is expiring in two directions at once. On one side, the mechanics of buying local broadcast inventory are being handed to software agents that negotiate with each other.

Sep

11th

2026

09:47

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Partnerships, New Offerings

Agentic AI Comes to Local TV Advertising

Local linear television is gaining a more digital-style buying workflow as Magnite and ITN expand their partnership to bring agentic capabilities to local TV advertising. The companies plan to connect ITN’s seller agent with Magnite’s Orchestration layer, allowing advertisers to move from media planning and forecasting to campaign activation faster while combining local linear and connected TV (CTV) buying.

Sep

11th

2026

01:58

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships, New Offerings

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hours Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and ITN, the ad-tech company focused on modernizing local TV activation, have expanded their partnership to bring agentic capabilities to local linear advertising.

Sep

10th

2026

14:26

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Product Updates

Magnite adds 20-plus data partners to self-serve tool ClearLine Activate

Magnite made a tool called ClearLine Activate that lets advertisers pick from dozens of outside data sources and attach them straight to a media campaign, without emailing anyone or waiting for a new deal to be set up.

Sep

10th

2026

12:48

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships, New Offerings

Magnite's first EMEA agentic test cuts CTV setup time 70%

Magnite, a company that helps websites and streaming apps sell video ads, worked with a French ad-buying agency called Amnet to let a computer program handle most of the setup work for a car brand's streaming TV campaign.

Sep

10th

2026

06:30

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships, New Offerings

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

NEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and ITN, the ad-tech company focused on modernizing local TV activation, have expanded their partnership to bring agentic capabilities to local linear advertising.

Sep

10th

2026

06:30

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships, New Offerings

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hours NEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and ITN, the ad-tech company focused on modernizing local TV activation, have expanded their partnership to bring agentic capabilities to local linear advertising.

The Manila Times

Sep

10th

2026

02:31

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

The Investor Relations website contains information about Magnite, Inc.'s business for stockholders, potential investors, and financial analysts.

Sep

9th

2026

11:08

Financial Results, Events, Emerging Tech, B2B Tag, Events and Conferences, Financial Performance

Magnite at Bank of America 2026 media conference: ctv strength, doj upside

On Wednesday, 09 September 2026, Magnite ( MGNI ) used the Bank of America 2026 Media, Communications & Entertainment Conference to outline a business that is growing quickly in connected TV while also preparing for a possible lift from the U.S. Justice Department’s antitrust case against Google .

Investing India

Magnite has commercial and technical partners like Criteo, Omnicom Media Group and Impact.

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