Magnite

https://www.magnite.com/
https://www.linkedin.com/company/magnite/

Magnite, also known as Rubicon Project and Telaria, is a Publicly Owned company headquartered in the US. Founded in 2007, it employs approximately 720 individuals and reported $714.0M in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in RTB and programmatic solutions. It operates as an ad tech company offering a sell-side advertising platform designed to enable monetization of publisher content across CTV, online video, display, and audio. Magnite acquired SpotX in April 2021 to enhance its CTV offering.

2025 Revenue

Founded

2007

Headcount

718

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

174

News Summary:

Magnite expanded its collaborations with Hearst News and AMC Global Media in mid-April 2026, aiming to power high-impact web, connected television (CTV), and live-streaming ad formats using its SpringServe, ClearLine, and Live Scheduler platforms. These partnerships are designed to embed Magnite's technology deeper into premium news and entertainment ecosystems, providing advertisers streamlined access to large, engaged audiences across linear TV, streaming, and digital video. Earlier in the week, Hearst News named Magnite its preferred deal partner for high-impact advertising formats across web and CTV inventory, concurrently initiating a new SpringServe platform partnership for video ad operations. Separately, Magnite recently partnered with Grain Group and Untapped Growth to unlock programmatic access to premium live sports streaming inventory, enabling advertisers to drive scalable performance and measurable business outcomes. This follows Magnite's April 23 announcement of new partnerships with AMC Global Media and Hearst News, which expanded Magnite's role in programmatic TV and video advertising across linear and streaming environments. At that time, AMC and Magnite specifically unified linear and streaming ad inventory for programmatic buying through ClearLine, addressing industry demand for streamlined cross-platform TV ad buying solutions, particularly as streaming had become AMC's largest domestic revenue source.

Similar Companies

Subscribe for full access to Magnite's profile

Magnite offers 6 products in the media tech, ad tech and services and media and telecoms services industries. Magnite's product portfolio comprises of tV and streaming ad tech, marketer and agency technology, RTB and programmatic and search, social, and retail media.

Subscribe for full access to Magnite's products in full detail

Magnite's revenues were $714.0M in 2025. Caretta Research has split Magnite's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 75% of Magnite's revenue.

Subscribe for full access to Magnite's revenue in full detail

May

2nd

2026

21:40

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag

Magnite (MGNI) Deepens AI Tools and Hearst Ties Is Its Platform Strategy Gaining Traction?

In late April 2026, Magnite expanded the AI capabilities of its SpringServe video platform and advanced agent-based tools for ad buyers and sellers, while Hearst News chose Magnite as a preferred partner for high-impact web and CTV formats and deepened its SpringServe usage.

Yahoo Finance

Apr

30th

2026

14:35

Events, Emerging Tech, B2B Tag

Magnite to Participate in Upcoming Financial Conferences

NEW YORK, April 30, 2026 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced that members of its executive team will participate and host investor meetings at the following financial conferences: 21st Annual Needham Technology, Media and Consumer Conference in New York City on Wednesday, May 13 - Company Management will participate in a fireside chat at 11:00 a.m. ET.

Yahoo Finance

Apr

30th

2026

09:13

Craig-Hallum 23rd Annual Institutional Investor Conference

A preview of this article is not available. Please click on the headline to read the complete article

Magnite

Apr

30th

2026

09:13

Events

Roth Capital Partners’ 5th Annual AdTech Summit

A preview of this article is not available. Please click on the headline to read the complete article

Magnite

Apr

30th

2026

08:40

Artificial Intelligence, B2B Tag

Magnite expands AI capabilities with agentic tools and intelligent assistance to streamline programmatic advertising

New York: Magnite, the largest independent sell-side advertising company, has announced a significant expansion of its artificial intelligence (AI) capabilities, introducing intelligent assistance and agentic execution tools aimed at enhancing decision-making for both media owners and buyers.

Medianews4u

Apr

29th

2026

10:07

Partnerships and Alliances, Emerging Tech, B2B Tag

DGTOOHL partners with Magnite to expand programmatic DOOH advertising

DGTOOHL, a product of Mobiyoung, has partnered with Magnite to expand programmatic digital out-of-home (DOOH) advertising capabilities in India. The partnership is aimed at improving transparency, accessibility and automation in India’s outdoor advertising market, which has traditionally relied on manual processes and limited campaign tracking.

Social Samosa

Apr

29th

2026

02:11

Partnerships and Alliances, New Offerings, B2B Tag

A Mobiyoung Product Announces Strategic

DGTOOHL, a Mobiyoung product, has announced a strategic partnership with Magnite, a global independent sell-side advertising platform, to strengthen and scale programmatic Digital Out-of-Home (DOOH) advertising capabilities in India. The collaboration aims to bring greater transparency, accessibility, and efficiency to the outdoor advertising ecosystem, an industry that has traditionally operated with limited visibility and manual processes.

Media Infoline

Apr

28th

2026

22:17

Partnerships and Alliances, Emerging Tech

Magnite and NOVA partner to enable programmatic access to retail network

Magnite has partnered with NOVA Entertainment to power programmatic across the Nova Retail Network, to reach millions of shoppers nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Network’s premium Digital Audio inventory programmatically through Magnite, streamlining campaign activation, and creating new opportunities for brands to reach consumers in high-impact retail environments.

Radio Today

Apr

28th

2026

22:17

Partnerships and Alliances, Emerging Tech

Magnite and NOVA partner to enable programmatic access to retail network

Magnite have partnered with NOVA Entertainment to power programmatic across the Nova Retail Network, to reach millions of shoppers nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Network’s premium Digital Audio inventory programmatically through Magnite, streamlining campaign activation, and creating new opportunities for brands to reach consumers in high-impact retail environments.

Radioinfo

Apr

28th

2026

18:30

Partnerships and Alliances, New Offerings, Emerging Tech, B2B Tag

DGTOOHL partners with Magnite to accelerate programmatic DOOH advertising in India

DGTOOHL, a Mobiyoung product, has announced a strategic partnership with Magnite to scale programmatic Digital Out-of-Home (DOOH) advertising capabilities in India. The collaboration is aimed at bringing greater transparency, accessibility, and efficiency to the outdoor advertising ecosystem—an industry historically constrained by limited visibility and manual execution processes.`

Medianews4u

Apr

28th

2026

16:36

Artificial Intelligence, B2B Tag

Powered Assistance and Agentic Execution Capabilities

Magnite has announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.

Content+Technology

Apr

28th

2026

12:58

Artificial Intelligence, B2B Tag

Magnite expands AI capabilities across advertising technology platforms

Magnite has announced the expansion of its AI capabilities across its advertising technology platforms to support media buyers and publishers with workflow automation and campaign optimisation. The company is adding new AI-supported features to the ad mediation technology within its SpringServe video platform.

Social Samosa

Magnite's customers primarily consist of entertainment Providers and telecoms companies. Examples of Magnite's customers include T-Mobile, Paramount Global and Charter Communications. Magnite has commercial and technical partners like Criteo, AMC Global Media and Omnicom Media Group.

Analysis

Data

Analysis

Data

Magnite

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Partners

Analyst insight reports