Magnite, formerly known as Rubicon Project, is a publicly-owned ad tech company headquartered in the US. Founded in 2007, it offers a sell-side advertising platform designed to enable publishers to monetize their content across CTV, online video, display, and audio. In 2021, Magnite acquired SpotX to enhance its CTV offering. As of 2023, it has over 720 employees and generates less than $1 billion in annual revenue.
Magnite offers 6 products in the ad tech industry. Magnite's product portfolio comprises of RTB and programmatic and premium video and CTV.
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Magnite's revenues were $619.7M in 2023. Caretta Research has split Magnite's revenue into 3 different product categories, the largest of which is supply side platform (SSP), which represents 61% of Magnite's revenue.
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Magnite's customers primarily consist of pay TV services companies. Examples of Magnite's customers include DirecTV, Warner Bros. Discovery (WBD) and Fox Corporation. Magnite has commercial and technical partners like Omnicom Media Group, Netflix and Criteo.
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