Magnite

https://www.magnite.com/
https://www.linkedin.com/company/magnite/

Magnite, a publicly owned US-based company founded in 2007 (through the merger of Rubicon Project and Telaria), employs approximately 720 people. Its primary business is providing a sell-side advertising platform focused on real-time bidding (RTB) and programmatic advertising solutions. The platform facilitates the monetization of publisher content across various digital media, including connected TV (CTV), online video, display, and audio. In 2021, Magnite acquired SpotX to strengthen its CTV capabilities. In 2024, the company's revenue was less than $1 billion.

2024 Revenue

Founded

2007

Headcount

718

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

169

News Summary:

Magnite filed a federal antitrust lawsuit against Google on September 16, 2025, seeking financial damages due to Google's alleged illegal monopolization of digital advertising technology markets. The lawsuit alleges Google's anticompetitive conduct harmed Magnite over more than a decade. A US District Court ruled in April that Google “wilfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power” in ad exchange and ad server markets. Magnite, described as the largest independent sell-side platform in the advertising industry, accuses Google of unlawfully monopolising ad exchange and publisher ad server markets. Google denies these allegations. Magnite's lawsuit contends Google systematically rigged digital advertising markets to stifle competition.

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Magnite offers 5 products in the ad tech and media and telecoms services industries. Magnite's product portfolio comprises of tV and streaming ad tech, RTB and programmatic and search, social, and retail media.

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Magnite's revenues were $668.2M in 2024. Caretta Research has split Magnite's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 77% of Magnite's revenue.

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Dec

3rd

2025

13:00

B2B Tag

Q+A: How Curation in Clearline Unlocks Smarter Reach with Zenzi’s Values-Driven Audiences

In today’s crowded media landscape, advertisers are challenged to connect with people in ways that feel personal and impactful. Traditional demographic and behavioral signals often fall short, leaving brands searching for approaches that unlock deeper relevance.

Magnite

Dec

2nd

2025

13:25

B2B Tag

Magnite management to meet with Craig-Hallum

Meeting to be held in San Francisco on December 9 hosted by Craig-Hallum. Disclaimer & Disclosure Report an Issue

TipRanks

Dec

1st

2025

20:17

Emerging Tech, B2B Tag

Nearly 89% of Japanese consumers regularly engage with ad-supported media

Japanese consumers engage with streaming, gaming, and audio across all dayparts, peaking 5-9pm at 92% activity. Magnite released research findings on November 26, 2025, revealing that 89% of Japanese consumers actively engage with ad-supported media environments including streaming television, mobile applications, digital audio, and news platforms on a regular basis.

PPC Land

Dec

1st

2025

12:49

Emerging Tech, B2B Tag

Black Friday 2025: industry reaction

Selen Ozkan, Head of CPG, EMEA, Uber Advertising “As Black Friday and Cyber Monday roll in and the festive scramble ramps up, consumers will flit between impulse-driven and more considered buys. Throughout their day, as they browse, compare, and plan purchases across channels, they’ll also be busy researching, bookmarking, and saving items for checkout.

New Digital Age

Dec

1st

2025

01:28

Emerging Tech, B2B Tag

Rewiring Digital Advertising’s DNA: Will AdCP Live Up to the Hype?

In October, a consortium of companies announced Ads Context Protocol (AdCP), which promises to standardize how machines, platforms, and AI agents talk to one another across advertising platforms – from connected TV to digital out-of-home. The protocol arrived with significant industry backing: over 20 leading advertising technology companies, including Yahoo, PubMatic, Magnite, Optable, Scope3, Swivel, and Triton Digital, are involved.

Branding in Asia

Nov

30th

2025

18:30

Emerging Tech

Predictions from Our CTV Working Group (Part 1)

Connected TV in 2026 - Predictions from Our CTV Working Group (Part 1) Our Connected TV (CTV) Working Group’s 2026 predictions spotlight both the challenges and opportunities shaping CTV. To dive deeper, we’ve split this into a mini-series, featuring perspectives from several members of our Working Group, offering a rounded view of where CTV is headed across this week.

Iabeurope

Nov

26th

2025

04:30

B2B Tag

Magnite Announces Survey Results: Majority of Japanese Consumers Use Ad-Supported Media Daily

[Translated] Magnite (NASDAQ: MGNI, read as: Magnite), the world's largest independent omnichannel SSP, has released its research report "Decoding the Connected Consumer - Japan." This report summarizes the findings of a survey on how Japanese

Niconico

Nov

25th

2025

18:30

B2B Tag

Digital Video Advertising Market to Hit $712.6 Bn by 2031, Driven by Mobile & OTT Surge

Digital Video Advertising Market grows as brands invest in personalized, mobile-first video campaigns powered by analytics, AI, and programmatic platforms.

Global Advertising News

Nov

25th

2025

13:11

B2B Tag

Streaming in Europe: Evolution, Engagement, and Opportunity for Global Brands

Unlike in Asia, where mobile-first behavior leapfrogged traditional TV, or the U.S., where cord-cutting reshaped viewing quickly, Europe’s shift has been more gradual. Audiences are layering streaming onto decades of strong national broadcasters, building on deep-rooted viewing habits centered around premium local programming.

Magnite

Nov

25th

2025

12:50

B2B Tag

Magnite management to meet with Craig-Hallum

Meeting to be held in San Diego on December 2 and in Los Angeles on December 3 hosted by Craig-Hallum. Disclaimer & Disclosure Report an Issue

TipRanks

Nov

24th

2025

23:32

Decoding the Connected Consumer: Japan 2025

Across OTT, gaming, audio, and digital news, ad exposure drives meaningful action, with movement through discovery, consideration, and action at rates similar to—or slightly better than—user-generated content/social. Download the full report to explore channel-by-channel engagement patterns, ad impact metrics and planning considerations for reaching Japan’s digitally connected consumer.

Magnite

Nov

24th

2025

18:30

Emerging Tech, B2B Tag

Week in Charts: Criteo’s CEO on the Next Wave of Agentic Commerce, the IPA’s Best Media Owners to Work With, and the UK’s Trust in TV News

Week in Charts: Criteo’s CEO on the Next Wave of Agentic Commerce, the IPA’s Best Media Owners to Work With, and the UK’s Trust in TV News In this week’s Week in Charts, Criteo’s CEO on the next wave of agentic commerce, the IPA’s best media owners to work with, and the UK’s trust in TV news.

VideoWeek

Magnite's customers primarily consist of telecoms services and entertainment Providers companies. Examples of Magnite's customers include Paramount Global, T-Mobile and Charter Communications. Magnite has commercial and technical partners like Omnicom Media Group, Criteo and FreeWheel.

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Magnite

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