Magnite

https://www.magnite.com/
https://www.linkedin.com/company/magnite/

Magnite, also known as Rubicon Project and Telaria, is a publicly owned company headquartered in the US. Founded in 2007, it employs approximately 720 individuals and reported $714.0M in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in RTB and programmatic solutions, offering a sell-side advertising platform designed to enable monetization of publisher content across CTV, online video, display, and audio. In April 2021, Magnite acquired SpotX to enhance its CTV offering.

2025 Revenue

Founded

2007

Headcount

718

Headquarters

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

172

News Summary:

Magnite this week opened programmatic access to Australia's Nova Retail Network through a partnership with NOVA Entertainment, enabling automated campaign activation across one of Australia’s largest in-store audio advertising environments. The company initially announced the collaboration on March 11, extending programmatic infrastructure beyond digital streaming and broadcast radio into physical retail spaces. This initiative powers programmatic buying across the Nova Retail Network, reaching millions of shoppers at the point of purchase nationwide, with NOVA Entertainment's Chief Commercial Officer, Nicole Bence, expressing enthusiasm for unlocking additional value for their audio offering. Previously, on March 10, Granahan Investment Management sold 757,249 shares of Magnite in the fourth quarter, representing an estimated trade value of $12.57 million. The quarter-end position value of Granahan's stake decreased by $33.79 million, reflecting both trading activity and market price changes.

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Magnite offers 5 products in the ad tech and services, media tech and media and telecoms services industries. Magnite's product portfolio comprises of search, social, and retail media, marketer and agency technology, RTB and programmatic and tV and streaming ad tech.

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Magnite's revenues were $714.0M in 2025. Caretta Research has split Magnite's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 74% of Magnite's revenue.

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Mar

17th

2026

14:57

Partnerships and Alliances, Emerging Tech, B2B Tag

Magnite (MGNI) Valuation Check As New Nova Retail Audio Partnership Expands Programmatic Reach

Programmatic audio partnership puts Magnite’s retail reach in focus Magnite (MGNI) has drawn fresh investor attention after announcing a partnership with NOVA Entertainment to power programmatic buying across the Nova Retail Network, an Australian in-store audio advertising platform reaching millions of shoppers.

Simply Wall Street

Mar

14th

2026

08:29

Partnerships and Alliances, Emerging Tech

Magnite opens programmatic access to Australia's Nova Retail Network

Magnite this week announced a partnership with NOVA Entertainment to enable programmatic buying across the Nova Retail Network, bringing automated campaign activation to one of Australia's largest in-store audio advertising environments. The announcement, dated March 11, 2026, marks a concrete step in the extension of programmatic infrastructure beyond digital streaming and broadcast radio into physical retail spaces across Australia.

PPC Land

Mar

11th

2026

20:37

Partnerships and Alliances

Magnite Enables Programmatic Access to Nova Retail Network

Magnite, the independent sell-side advertising company, has announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s biggest in-store audio networks. The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase.

Content+Technology

Mar

11th

2026

15:35

Partnerships and Alliances

Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network

“We’re excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to market,” said Nicole Bence, Chief Commercial Officer at NOVA Entertainment.

Wallstreet Online

Mar

11th

2026

14:35

Partnerships and Alliances, B2B Tag

Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network

Sydney, Australia – March 12, 2026 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s most innovative in-store audio networks.

Magnite

Mar

10th

2026

17:29

Financial Results, Emerging Tech

Fund Slashes Magnite Stake by $13 Million as Ad Tech Firm Posts $714 Million Revenue Year

Key Points Granahan Investment Management sold 757,249 shares of Magnite in the fourth quarter; the estimated trade value was $12.57 million based on quarterly average pricing. Meanwhile, the quarter-end position value decreased by $33.79 million, reflecting both trading and market price changes.

Mitrade

Mar

10th

2026

07:20

Emerging Tech, B2B Tag

Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?

Magnite yesterday published a technical guide aimed at advertisers and media owners preparing for the 2026 FIFA World Cup, outlining how programmatic infrastructure must be configured before the tournament kicks off on June 11. The report, published March 9, 2026, addresses the operational complexity of live streaming at scale - an environment where audience spikes, latency, and bid failures can erode campaign performance within seconds.

PPC Land

Mar

10th

2026

07:09

Emerging Tech, B2B Tag

Spain's streamers are watching more - and advertisers are taking notice

Magnite has published a proprietary research study examining how Spanish audiences engage with ad-supported streaming, drawing on a nationally representative survey of 872 respondents recruited in December 2025. The findings arrive as the company deepens its commercial footprint in Spain, having opened its first Madrid office in February 2026 and appointed a dedicated commercial director for the market.

PPC Land

Mar

9th

2026

18:30

Financial Results, Artificial Intelligence, B2B Tag

Ad Tech Briefing: Embattled, embittered and determined

Despite record revenues, AppLovin’s growing e-commerce revenue stream came in below analyst expectations, and the company likewise suffered from the markets’ increasingly negative view of SaaS business models. Analysts directly probed whether generative AI lowers barriers to entry for the in-game advertising sector – a concept that has been widely debated on LinkedIn and elsewhere since the birth of the AI boom.

Digiday

Mar

9th

2026

13:35

Streams & Screens: Spain

Streaming Crosses all Borders: Spanish audiences are increasingly turning to streaming as a core part of their media consumption for both local and global content. On average, viewers engage with five different platforms, including broadcaster-led services that play a critical role by addressing local content needs that are not always fully served by international platforms.

Magnite

Mar

9th

2026

07:30

Emerging Tech, Football, B2B Tag

Playing to Win: How Programmatic Tech Can Shape Live Soccer Streaming Success in 2026 and Beyond

As the world’s biggest international soccer tournament approaches (June 11–July 19), advertisers and media owners are preparing for one of the largest live streaming events ever. In 2022, matches averaged 175 million viewers, with 1.42 billion tuning in for the final (InsideFifa, 2022).

Magnite

Mar

7th

2026

18:30

IWD: Give to gain? Only if responsibility is shared — Beyond one day

Juliette Stead, SVP, Head of JAPAC, Magnite I have mixed feelings about International Women’s Day. Without a doubt, it is vital to celebrate wins, recognise inspiring achievements and show clear, constructive steps that will lead to positive change in order for women, businesses and society as a whole to gain.

AdNews Australia

Magnite's customers primarily consist of entertainment Providers and telecoms companies. Examples of Magnite's customers include Paramount Global, Charter Communications and T-Mobile. Magnite has commercial and technical partners like Omnicom Media Group, FreeWheel and Criteo.

Analysis

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Analysis

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Magnite

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

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