Magnite

Magnite

https://www.magnite.com/
https://www.linkedin.com/company/magnite/

Magnite, also known as Rubicon Project and Telaria, is a publicly owned company headquartered in the United States. Founded in 2007 and employing approximately 720 individuals, the company reported $714.0M in revenue as of 2025. Functioning as an ad tech company specializing in RTB and programmatic solutions, Magnite offers a sell-side advertising platform designed to enable monetization of publisher content across CTV, online video, display, and audio. In April 2021, Magnite acquired SpotX, expanding its CTV offering.

2025 Revenue

Founded

2007

Headcount

971

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

175

News Summary:

On July 21, 2026, Business Insider confirmed its selection of Magnite's SpringServe video platform to power ad serving and programmatic monetization for a new standalone connected television (CTV) channel, extending the publisher's video operations beyond its YouTube channels, which have an audience of 38 million subscribers. Previously, on July 14, 2026, Magnite released global research exploring audience engagement with live streaming across six markets, comparing it with traditional TV and on-demand viewing, and examining advertising perceptions across these environments. The study also investigated the role of CTV, mobile, co-viewing, second-screen behavior, and emerging ad formats in shaping the future of live advertising. Earlier the same day, Magnite announced it achieved certification from the Japan Joint Industry Committee for Digital Advertising Quality, becoming the latest sell-side platform to secure formal recognition under a certification system operating independently of the Trustworthy Accountability Group's (TAG) U.S. and European framework.

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Magnite offers 6 products in the ad tech and services, media and telecoms services and media tech industries. Magnite's product portfolio comprises of search, social, and retail media, RTB and programmatic, tV and streaming ad tech and marketer and agency technology.

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Magnite's revenues were $714.0M in 2025. Caretta Research has split Magnite's revenue into 4 different product categories, the largest of which is supply side platform (SSP), which represents 75% of Magnite's revenue.

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Jul

21st

2026

15:04

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, New Offerings, Partnerships

Business Insider builds own FAST channel, picks Magnite to run CTV ad sales

Business Insider today confirmed it has selected Magnite's SpringServe video platform to power ad serving and programmatic monetization for a standalone connected television channel, a step that carries the publisher's video operation beyond the YouTube channels where it built an audience of 38 million subscribers.

Jul

20th

2026

13:58

Capital Investment, Emerging Tech, Artificial Intelligence, B2B Tag, Market Share Growth, Investments

Is Magnite (MGNI) Undervalued? Claude AI Says Yes

Note: The stocks mentioned in this article were selected from "The Claude Portfolio" account on X, which is associated with Autopilot. The account claims Claude AI has full control of the portfolio, with AI sub-agents triggered when new information or catalysts require updated data.

Yahoo Finance Canada

Jul

19th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

AI Agents Need Human Conductors to Navigate Connected TV and Commerce Media – Beet.TV

Autonomous software programs are moving from theoretical concepts to active participants in the programmatic advertising supply chain – and that’s forcing the media marketplace to rethink things. While the backend infrastructure to support these sophisticated tasks is accelerating, the transition requires a delicate balance between computational efficiency and traditional human oversight.

Jul

14th

2026

14:27

Inside The Live Experience

Magnite’s latest global research explores audience engagement with live streaming across 6 markets, how it compares with traditional TV and on-demand viewing, advertising perceptions across these environments – and what it all means for advertisers. The study also examines the role of CTV, mobile, co-viewing, second-screen behavior, and emerging ad formats in shaping the future of live advertising.

Jul

14th

2026

13:54

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Regulations and Policies

Magnite earns Japan brand safety seal as TAG loses Google, Trade Desk

Magnite today announced that it has achieved certification from the Japan Joint Industry Committee for Digital Advertising Quality, becoming the latest sell-side platform to secure formal recognition under a certification system that operates independently of the Trustworthy Accountability Group's troubled US and European framework.

Jul

8th

2026

14:57

Emerging Tech, Financial Results, B2B Tag, Financial Performance

Does Magnite’s (MGNI) Broad Russell Value Inclusion Quietly Reframe Its Long‑Term Investment Narrative?

On 27 June 2026, Magnite, Inc. was added to multiple Russell value-focused benchmarks, including the Russell 2000, 2500, 3000, 3000E, and Small Cap Comp Value Indexes. This broad inclusion across Russell value indexes may enhance Magnite's visibility with institutional investors and increase its presence in passive portfolios.

Simply Wall Street

Jul

8th

2026

06:30

Events, Financial Results, B2B Tag

Magnite to Announce Second Quarter 2026 Financial Results on August 5, 2026

NEW YORK, July 08, 2026 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, will announce its financial results for the second quarter ended June 30, 2026 after the market close on Wednesday, August 5, 2026.

Jul

7th

2026

19:30

Events, Financial Results, B2B Tag, Financial Performance, Events and Conferences

Magnite to Announce Second Quarter 2026 Financial Results on August 5, 2026

NEW YORK, July 08, 2026 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, will announce its financial results for the second quarter ended June 30, 2026 after the market close on Wednesday, August 5, 2026.

Jul

7th

2026

08:44

Partnerships and Alliances, B2B Tag

Walmart Connect and Magnite on the Convergence of Retail Media, CTV, and Programmatic

Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP, Business and Product Marketing at Walmart Connect, to talk about what it looks like when 150 million customers, 4,600 stores, and premium programmatic inventory come together in one ecosystem.

Jun

26th

2026

17:45

Emerging Tech, Partnerships and Alliances, B2B Tag

The Bull Case For Viasat (VSAT) Could Change Following New Magnite In‑Flight Ad Partnership – Learn Why

On 17 June 2026, Magnite Inc. announced a partnership with Viasat Aviation to enable programmatic advertising across Viasat’s in-flight Wi-Fi and entertainment network, spanning more than 60 airlines and over 4,000 aircraft worldwide. The deal turns in-flight connectivity into premium, addressable ad inventory, allowing brands to target travelers by route, destination, and events in a highly engaged, previously offline setting.

Simply Wall Street

Jun

26th

2026

12:11

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Agentic AI Agents Deliver Measurable Gains in Ad Buying Efficiency and Performance

Ad tech platforms are moving beyond basic automation. They now deploy specialized AI agents that plan, execute, and refine programmatic campaigns with minimal human input. Magnite, MiQ, Mediaocean, and PubMatic lead the charge, showing that these systems cut setup time dramatically while improving reach, efficiency, and outcomes on real budgets.

Jun

22nd

2026

07:27

Emerging Tech, B2B Tag

What Does a Magnite Insider's Sale of Over 19,000 Company Shares Mean for Investors?

Sean Patrick Buckley, President of Revenue and Market Strategy, reported the sale of 19,233 shares of Magnite (NASDAQ:MGNI) in an open-market transaction executed on June 17, 2026, as disclosed in the SEC Form 4 filing .

Magnite has commercial and technical partners like Omnicom Media Group, Impact and Criteo.

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