Criteo S.A., a publicly owned French technology company founded in 2005, provides advertising technology solutions. Employing approximately 3,530 people, the company specializes in real-time bidding (RTB) and programmatic advertising within the commerce and retail media sectors. In 2024, Criteo reported revenues exceeding $1 billion.

2024 Revenue

Founded

2005

Headcount

3,521

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

66

News Summary:

Criteo works with businesses in the retail industry. Nexxen appointed Eric Solomon as Senior Vice President of Product – Data on an unspecified date, highlighting a focus on data-driven growth. There is no information provided in the given texts about Criteo's relationship with Google or the company's specific activities related to retargeting or remarketing. The provided text includes an unrelated anecdote about the evolution of programmatic advertising.

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Criteo offers 5 products in the media and telecoms services and ad tech industries. Criteo's product portfolio comprises of retail and commerce media ad tech, RTB and programmatic and search, social, and retail media.
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Criteo's revenues were $1.9B in 2024. Caretta Research has split Criteo's revenue into 4 different product categories, the largest of which is traffic acquisition (TAC), which represents 54% of Criteo's revenue.
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Criteo's customers primarily consist of generative AI, physical retail and enterprise and telecoms software companies. Examples of Criteo's customers include Microsoft, Costco Wholesale and Salesforce. Criteo has commercial and technical partners like Lowe's Companies, JCPenney and Google. Examples of Criteo's suppliers include GroupM and LTIMindtree.

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