Criteo, also known as Criteo S.A., is publicly owned and headquartered in France. Founded in 2005, the company employs approximately 3,530 individuals and reported $1.9B in revenue as of 2025. The company specializes in RTB and programmatic advertising, offering ad tech solutions for buyers and sellers of commerce and retail media.

2025 Revenue

Founded

2005

Headcount

18,000

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

66

News Summary:

Pomerantz LLP announced on September 11, 2026, it is investigating claims on behalf of Criteo S.A. investors. Previously, on September 9, Criteo promoted Guillaume Dupont to Country Head for Australia and New Zealand. Dupont, who brings over 15 years of experience in ecommerce and advertising technology, previously served as the head of monetisation for retailers and marketplaces at Criteo ANZ. This follows Criteo's participation in Citi’s 2026 Global TMT Conference on September 8. During the conference, the company outlined a strategy centered on commerce data, retail media, and automated ad buying. CEO Michael Komasinski noted progress in new products and partnerships, even while addressing softer budgets from some large clients and a changing leadership team.

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Criteo offers 6 products in the ad tech and services and media and telecoms services industries. Criteo's product portfolio comprises of data, targeting and identity, retail and commerce media ad tech, search, social, and retail media and RTB and programmatic.
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Criteo's revenues were $1.9B in 2025. Caretta Research has split Criteo's revenue into 5 different product categories, the largest of which is traffic acquisition (TAC), which represents 52% of Criteo's revenue.
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Criteo has commercial and technical partners like Google, Lowe's Companies and JCPenney. Examples of Criteo's suppliers include LTIMindtree and GroupM.

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