Criteo, also known as Criteo S.A., is publicly owned and headquartered in France. Founded in 2005, the company employs approximately 3,530 individuals and reported $1.9B in revenue as of 2025. The company specializes in RTB and programmatic advertising, offering ad tech solutions for buyers and sellers of commerce and retail media.

2025 Revenue

Founded

2005

Headcount

18,000

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

66

News Summary:

On July 23, 2026, Criteo announced a joint retail media venture with Massmart, a Walmart-owned retailer in South Africa. The collaboration will introduce Sponsored Product Ads and On-site Display Ads across Massmart’s digital properties, integrating one of Africa's largest general merchandise retailers, covering 280 stores, into Criteo's global network of 235 retailers. Previously, on July 22, 2026, Criteo announced it would report its financial results for the second quarter ended June 30, 2026, on August 5, 2026. CEO Michael Komasinski and CFO Sarah Glickman will host a conference call to discuss these results.

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Criteo offers 6 products in the media and telecoms services and ad tech and services industries. Criteo's product portfolio comprises of data, targeting and identity, retail and commerce media ad tech, RTB and programmatic and search, social, and retail media.
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Criteo's revenues were $1.9B in 2025. Caretta Research has split Criteo's revenue into 5 different product categories, the largest of which is traffic acquisition (TAC), which represents 52% of Criteo's revenue.
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Criteo has commercial and technical partners like Lowe's Companies, JCPenney and Google. Examples of Criteo's suppliers include LTIMindtree and GroupM.

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