Criteo

http://www.criteo.com
https://www.linkedin.com/company/criteo/

Criteo, also known as Criteo S.A., is a publicly owned company headquartered in France, founded in 2005 and employing approximately 3,530 individuals. The company reported $1.9B in revenue as of 2025. Criteo specializes in RTB and programmatic solutions, offering a portfolio of ad tech solutions for buyers and sellers of commerce and retail media.

2025 Revenue

Founded

2005

Headcount

3,521

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

Cannell Capital LLC acquired a new position in Criteo shares in the third quarter, purchasing 328,543 shares valued at approximately $7.425 million, according to a recent SEC disclosure on March 14, 2026. Previously, on March 13, Criteo integrated with OpenAI’s ChatGPT advertising pilot, becoming the first advertising technology company to do so, expanding commercial access to ChatGPT's estimated 300 million weekly active users to 17,000 brands. This follows the French Council of State's decision on March 4, 2026, to dismiss Criteo's appeal against a €40 million administrative fine imposed by the French data protection authority (CNIL). The ruling also confirmed the publication of the decision, identifying the company for two years, a sanction stemming from a December 2018 complaint regarding Criteo's behavioral retargeting services.

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Criteo offers 5 products in the ad tech and services and media and telecoms services industries. Criteo's product portfolio comprises of search, social, and retail media, retail and commerce media ad tech and RTB and programmatic.

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Criteo's revenues were $1.9B in 2025. Caretta Research has split Criteo's revenue into 4 different product categories, the largest of which is traffic acquisition (TAC), which represents 45% of Criteo's revenue.

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Mar

19th

2026

11:30

B2B Tag

Criteo Success Story

Challenge Expanding performance beyond the open web Interdiscount, one of Switzerland’s leading electronics retailers, operates in a highly performance-driven environment where efficiency and measurable impact are critical. Open Web retargeting campaigns were already delivering strong results across Switzerland.

Criteo

Mar

19th

2026

09:31

Emerging Tech, B2B Tag

DPO Newsletter: Global Data Protection & Privacy News (issue #153)

We’ve compiled the latest in Data Protection and Privacy news for your convenience below. 1) Newly Published Documentation 🇮🇹 Italy – AgID Publishes Accessibility Guidelines Under the European Accessibility Act Italy’s Agency for Digital Italy adopted new guidelines to help businesses meet accessibility requirements for digital services (Italian, PDF) under the EAA.

Iubenda

Mar

17th

2026

01:53

Artificial Intelligence, B2B Tag

MarTech Interview with Sherry Smith, President of Retail Media @ Criteo

Sherry Smith, President of Retail Media at Criteo shares more on how marketers today can drive better results with agentic AI powered experiences: ___________ Hi Sherry, tell us about yourself and your role at Criteo. My career has grown alongside retail media itself.

MarTech Series

Mar

16th

2026

13:04

Criteo Success Story

Challenge Overcoming efficiency limits and platform dependence Libas is India’s leading ultra-fast fashion Indian wear brand, known for launching 150–200 new styles every two weeks. With trend-driven collections and a strong digital presence, the brand needed a performance marketing strategy that could keep pace with its scale.

Criteo

Mar

16th

2026

08:45

Emerging Tech

French court upholds €40 million GDPR fine for Criteo

16 Mar 2026 French court upholds €40 million GDPR fine for Criteo France’s highest administrative court has upheld a €40 million GDPR fine against advertising technology company Criteo. Regulators in France concluded that the firm failed to obtain valid consent for tracking users across websites.

Digital Watch Observatory

Mar

16th

2026

06:21

Partnerships and Alliances, Artificial Intelligence, B2B Tag

Libas Scales with Criteo Commerce Growth Platform

Criteo, the platform connecting the commerce ecosystem, announces the success of its collaboration with Libas, fashion Indian wear brand, in driving scalable growth and improved marketing efficiency beyond walled gardens. By harnessing Criteo’s full-funnel Commerce Growth platform, Libas achieved a 72% year-on-year (YoY) increase in Return on Ad Spend (ROAS), alongside a 133% YoY growth in conversion rate, while expanding reach and acquisition.

MediaBrief

Mar

16th

2026

03:59

Partnerships and Alliances, B2B Tag

Criteo Powers Libas’ Scalable Growth Beyond Walled Gardens, delivering 72% YoY ROAS Uplift

~Criteo GO Campaigns and Social Activation Help Libas Scale Acquisition and Performance ~ India – 16 March, 2026 – Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, announced the success of its collaboration with Libas, India’s leading ultra-fast fashion Indian wear brand, in driving scalable growth and improved marketing efficiency beyond walled gardens.

Criteo

Mar

15th

2026

18:30

Partnerships and Alliances, B2B Tag

Criteo Powers Libas Scalable Growth Beyond Walled Gardens, delivering 72% YoY ROAS Uplift

~ Criteo GO Campaigns and Social Activation Help Libas Scale Acquisition and Performance ~ India – 16 March, 2026 – Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, announced the success of its collaboration with Libas, India’s leading ultra-fast fashion Indian wear brand, in driving scalable growth and improved marketing efficiency beyond walled gardens.

PressReleasePoint

Mar

14th

2026

18:30

Capital Investment, Emerging Tech

Cannell Capital LLC Acquires Shares of 328,543 Criteo S.A. $CRTO

Cannell Capital LLC bought a new position in shares of Criteo S.A. (NASDAQ:CRTO - Free Report) in the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund bought 328,543 shares of the information services provider's stock, valued at approximately $7,425,000.

MarketBeat US

Mar

13th

2026

06:39

Partnerships and Alliances, Artificial Intelligence, B2B Tag

ChatGPT opens advertising to 17,000 brands through Criteo partnership

Criteo has become the first advertising technology company to integrate with OpenAI’s ChatGPT advertising pilot. The move expands commercial access to the platform’s estimated 300 million weekly active users beyond the small group of direct advertisers that participated in the initial tests.

Marketing Edge Nigeria

Mar

13th

2026

06:02

Emerging Tech, B2B Tag

Conseil d'État upholds Criteo's €40M GDPR fine

Original Press Release by CNIL (EN) Original complaint filed in December 2018 by noyb and Privacy International Letter by the CNIL to noyb (FR) Conseil d’Etat decision Criteo – prominent ad-tech player. The French company Criteo provides “behavioral retargeting” services on thousands of websites.

Noyb

Mar

11th

2026

18:45

Criteo Success Story

Challenge Época, a leading beauty retailer in Brazil, engages with customers through highly granular and segmented lifecycle communication flows to ensure customers are always shown personalized and relevant product recommendations. While carefully monitoring key indicators at every stage of the shopper journey, Época wanted to add new Onsite formats while maintaining a positive shopping experience, accelerating sales growth, and increasing ad revenue.

Criteo

Criteo's customers primarily consist of generative AI, physical retail and enterprise and telecoms software companies. Examples of Criteo's customers include Microsoft, Costco Wholesale and Salesforce. Criteo has commercial and technical partners like Lowe's Companies, JCPenney and Google. Examples of Criteo's suppliers include GroupM and LTIMindtree.

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Analysis

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Criteo

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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