Criteo, founded in 2005 and headquartered in France, is a publicly owned global technology company that provides advertising technology solutions for buyers and sellers of commerce and retail media. The company offers a range of products, including RTB (real-time bidding) and programmatic advertising, which enable businesses to target and deliver personalized ads to their customers. Criteo has over 3,530 employees and generated over $1 billion in revenue in 2023.
Criteo offers products in the ad tech industry. Criteo's product portfolio comprises of RTB and programmatic.
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Criteo's revenues were $1.9B in 2023. Caretta Research has split Criteo's revenue into 2 different product categories, the largest of which is demand side platform (DSP), which represents 58% of Criteo's revenue.
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