Criteo

http://www.criteo.com
https://www.linkedin.com/company/criteo/

Criteo, also known as Criteo S.A., is a publicly owned company headquartered in France. Founded in 2005, it employs approximately 3,530 individuals and reported $1.9B in revenue as of 2025. The company specializes in RTB and programmatic advertising, offering a portfolio of ad tech solutions for buyers and sellers of commerce and retail media.

2025 Revenue

Founded

2005

Headcount

3,521

Headquarters

France

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

Deployments

News Summary:

On April 23, 2026, Criteo unveiled its 'AI Commerce' strategy at the Commerce Forum 2026, introducing Agentic AI-based 'Recommendation and Execution Automation' to accelerate the AI transformation of marketing processes. Concurrently, the company announced its participation in a ChatGPT ad pilot, commencing a conversational commerce experiment. Earlier the same day, BigAds integrated Criteo’s Commerce Audiences into its Agentic Planner, a component of the Bud HyperLocal platform. This integration allows brands to identify and activate in-market shoppers rapidly by combining the Bud HyperLocal platform with Criteo Commerce Audiences and curated supply across the open internet, thereby incorporating observed commerce signals directly into campaign planning and activation.

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Criteo offers 5 products in the ad tech and services and media and telecoms services industries. Criteo's product portfolio comprises of retail and commerce media ad tech, RTB and programmatic and search, social, and retail media.

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Criteo's revenues were $1.9B in 2025. Caretta Research has split Criteo's revenue into 4 different product categories, the largest of which is traffic acquisition (TAC), which represents 52% of Criteo's revenue.

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May

3rd

2026

18:30

Emerging Tech, ESG, Big Data/Analytics, Artificial Intelligence, B2B Tag

Side Platform Systems growth momentum & emerging demand

A new research document titled, Global Demand-Side Platform Systems market study is released by HTF MI. The study is an exploratory attempt to understand the industry with strategic steps to the targets of the business environment and the ones that are tried to have an essential impression on the progress of the Demand-Side Platform Systems market.

Htfmarketintelligence

Apr

30th

2026

02:41

Partnerships and Alliances, Emerging Tech, B2B Tag

BigAds integrates Criteo to activate high-intent shoppers in minutes

BigAds, exclusively represented by Digital Loop, has just announced a new integration with Criteo (NASDAQ: CRTO), the global commerce intelligence platform, enabling brands to identify and activate real in-market shoppers in minutes through its BigAds Agentic Planner platform.

Campaign Brief

Apr

29th

2026

18:30

Artificial Intelligence, B2B Tag

Commerce data, explained: What it is, why it matters, and what makes it useful

The problem with data-driven advertising isn’t the advertising. It’s the data. Spend a little time in a marketing strategy meeting and you’ll hear some version of the same sentence: “We need to be more data-driven”. Fair enough.

Criteo

Apr

29th

2026

10:57

Artificial Intelligence, B2B Tag

Criteo CEO outlines commerce intelligence strategy and $200M share buyback in shareholder letter

Criteo CEO Maps AI Commerce Strategy, Authorizes $200M Buyback Criteo S.A. CEO Michael Komasinski outlined an aggressive push into AI-powered commerce intelligence in the company's 2026 proxy filing, signaling a shift toward real-time decision orchestration across retail and advertising channels.

Complete AI Training

Apr

28th

2026

18:30

Artificial Intelligence, B2B Tag

Why commerce media’s next act could lead to a renaissance for the open web

But what struck her most about Possible this year wasn’t just the volume of AI talk – it was the shift in how it’s being discussed. “What I’ve seen here is more nuanced. It’s not just one lens – adtech or media.

The Drum

Apr

28th

2026

18:30

B2B Tag

Criteo Sa receives Investment Bank Analyst Rating Update

Criteo Sa receives Investment Bank Analyst Rating Update Criteo Sa receives Investment Bank Analyst Rating Update

Investing UK

Apr

28th

2026

14:45

Artificial Intelligence

Criteo S.A. (NASDAQ: CRTO) CEO details AI commerce push, $200M buyback

Criteo S.A. presents its preliminary proxy materials for the 2026 Annual General Meeting and outlines strategic priorities focused on AI‑driven commerce intelligence, Retail Media, and Performance Media. The CEO reviews 2025 operational actions, highlights investments in agentic AI and integrations, and reiterates capital discipline including a $152 million repurchase in 2025 and an increased buyback authorization to up to $200 million in February 2026.

Stock Titan

Apr

27th

2026

08:47

Artificial Intelligence, B2B Tag

Driven Commerce Strategy at Seoul Forum < Latest Stories < 기사본문

Diarmuid Gill, Global Chief Technology Officer at Criteo, explains how data and AI can deliver measurable marketing outcomes. (Photo: Criteo) Criteo outlined its vision for AI-powered commerce at the Criteo Commerce Forum 2026 held in Seoul, presenting a strategy centered on agentic AI and data-driven marketing optimization.

THE ELEC

Apr

26th

2026

18:30

Big Data/Analytics, B2B Tag

71 % Consumers See Repetitive Ads Despite Personalisation Push

India’s digital advertising industry faces a clear gap. Consumers are open to personalised ads, but brands are not reaching them where they actually discover products, according to Criteo’s 2026 India Commerce Playbook. The report finds that more than 60 per cent of Indian consumers consider history-based ads helpful.

BW Marketing World

Apr

23rd

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

BigAds integrates Criteo's commerce audiences into Bud Hyperlocal platform

BigAds has announced a new integration with Criteo's Commerce Audiences, enhancing its Agentic Planner within the Bud HyperLocal platform. This development aims to streamline the process for brands to identify and activate real in-market shoppers rapidly.

Mi3 Australia

Apr

23rd

2026

18:30

New Offerings, Artificial Intelligence

Criteo Unveils 'AI Commerce' Strategy at Commerce Forum… Enhancing Performance with Data and Agentic AI

– Agentic AI-based 'Recommendation and Execution Automation'… Accelerating the AI Transformation of the Entire Marketing Process – Participation in ChatGPT ad pilot… Conversational commerce experiment begins in earnest 'Criteo Commerce Forum 2026' Press Conference Global

Venture Square

Apr

23rd

2026

18:30

Management Changes, Emerging Tech, B2B Tag

Taranjeet Singh: A career shaping APAC’s digital and platform economy

With over 25 years of experience across digital, media, AI and commerce, Taranjeet Singh has built a career defined by scale, structure and market-building across APAC and emerging regions. As a senior business leader, he has led multi-country P&Ls, expanded high-growth businesses and built organisations from early-stage teams to large, performance-driven structures.

Exchange4media

Criteo's customers primarily consist of iT Services and IT Consulting, physical retail and generative AI companies. Examples of Criteo's customers include Oracle, Microsoft and Costco Wholesale. Criteo has commercial and technical partners like JCPenney, Lowe's Companies and Google. Examples of Criteo's suppliers include LTIMindtree and GroupM.

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Criteo

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News Summary:

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