GroupM is a privately owned, U.S.-based company founded in 2003, with approximately 16,770 employees. The company functions as a media investment group within the multinational holding company WPP plc, specializing in advertising services.
WPP Media released its Advertising Intelligence Framework on February 20, 2026, outlining a methodology to evaluate intelligence providers as advertising partners in the emerging AI-driven marketplace. This framework, first referenced in the latest This Year Next Year Global Forecast, also establishes a structured model for assessing how major technology platforms can connect brands with consumers in an AI-driven advertising environment by 2030. Earlier on the same day, Morgan Moore was elevated to Associate Director – OOH at WPP Media, sharing the news via LinkedIn. Previously, WPP Media indicated that its 2026 media planning narrative for advertisers prioritizes earning visibility in AI-led "answer" discovery, treating commerce surfaces as a media layer, and building consent-first data systems.
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