News Summary:
On October 9, 2026, WPP Media appointed Christopher Paul as Senior Vice President Client Services, tasking him with leading the agency’s business in Tamil Nadu. In this role, Paul will focus on strengthening client relationships and driving business growth for brands across the automotive, FMCG, technology, and services sectors. Earlier on the same day, a study by MMA India, Amazon Ads, and WPP Media reported that 80% of advertisers plan to increase video social ad spending in 2027. The study also highlighted that only 18% of Indian advertisers successfully execute full-funnel advertising campaigns, despite 82% aspiring to this approach. This data accompanied the launch of a new playbook titled ‘From Fragmentation to One View,’ developed by Amazon Ads, MMA Global India, and WPP Media, also on October 9, 2026. The playbook aims to help Indian brands build measurable advertising strategies across the consumer journey, identifying cross-channel measurement as the primary barrier to full-funnel advertising, noting that purchase decision touchpoints increased from 12 in 2018 to 21 in 2024. Separately, on October 9, 2026, Dharampal Satyapal Group (DS Group), in collaboration with WPP Media and MICA, launched DCODE 2.0 – The Guide to Digital Marketing, an updated and expanded edition of its digital marketing playbook.
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