Rakuten TV Enterprise

Rakuten TV Enterprise, privately owned and headquartered in Spain, is a B2B division of its parent company, Rakuten TV, a subsidiary of the Japanese technology conglomerate Rakuten Group, Inc. Founded in 2025 and employing approximately 210 individuals, the company specializes in video processing and playout. Initially launched as Rakuten TV Enterprise Services to support content owners and distributors with digital delivery, the unit has consolidated its commercial-facing capabilities, including media sales, under a unified enterprise brand. Operating from Barcelona, Spain, the division provides technology and monetization services within the global CTV and OTT media landscapes. It offers an end-to-end cloud infrastructure designed to simplify streaming deployment for agencies, advertisers, content owners, telecommunications companies, and television operators. The enterprise portfolio encompasses four core business areas: programmatic advertising solutions via its CTVision+ platform, the creation, scheduling, and syndication of FAST channels, multi-platform video application development for Smart TVs and mobile ecosystems, and full-stack revenue management across AVOD, SVOD, and TVOD frameworks. By leveraging the technical infrastructure and data-driven marketplace insights of the Rakuten Group, Rakuten TV Enterprise enables international business partners to distribute and monetize media assets with localized ad targeting and performance analytics across Europe and various global streaming markets.