News Summary:
SoFAST announced its attendance at MWC Barcelona 2026, scheduled from March 2–5, 2026, where it will focus on helping Telcos, MVNOs, OEMs, and Operators enhance ARPU through monetized FAST, PayTV, and Cloud Gaming services. This follows the company's January 20, 2026 announcement of integrating Videograph.ai's AI-powered ad break optimization technology across its global FAST channel network. The integration aims to enhance viewer experience and advertising performance at scale. Earlier in January, SoFAST confirmed its participation in ICE Gaming 2026, a global event for the gaming and interactive entertainment industry held at Fira Barcelona Gran Via from January 19-21, 2026. Prior to this, the company attended ContentAmericas in Miami from January 19–22, 2026, with Yanai and Manuel representing its FAST operation and distribution efforts, which include over 700 channels across more than 290 platforms worldwide. On January 5, 2026, Manuel Altman joined SoFAST as Vice President of Sales for Latin America.
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