Vidaa, a privately owned company headquartered in Atlanta, Georgia, with corporate offices in Amsterdam, Netherlands, was founded in 2019 and employs approximately 60 individuals, functioning as a tier 1 media tech buyer. Its main product is media and TV services. The company operates as an original equipment manufacturer (OEM) technology distributor, licensing its flagship VIDAA Smart TV OS to third-party hardware manufacturers globally to run on over 40 million connected devices across 155 countries. Established by Hisense alongside a consortium of international media and technology investors, Vidaa aimed to develop an independent, Linux-based television operating system and content platform designed to compete directly with proprietary platforms like Samsung's Tizen and LG's webOS. Rather than using native packaged installers, the system utilizes a hosted-app architectural model that loads applications directly from cloud web servers, enabling instantaneous, fragmentation-free backend updates for all concurrent global users. The platform integrates a customizable, remote-first user interface featuring universal content search, automated dynamic translation rendering, and built-in programmatic advertising layers that generate recurring revenue for its manufacturing partners. Backed by compliance certifications including TÜV Rheinland, GDPR, and CCPA, Vidaa has scaled its ecosystem to feature over 1,000 global and localized applications, including major platforms like Netflix, Prime Video, Disney+, and YouTube, positioning itself as the third-largest smart TV operating system in the European market.
Subscribe for full access to Vidaa's products in full detail 
