Vidaa is a privately owned company founded in 2019 and headquartered in the US. The company has 60 employees and specializes in providing frontend and user experience solutions for Smart TVs. Vidaa's main product is a Smart TV operating system that offers a variety of features, including access to streaming services, apps, and games. The company also provides customization options for TV manufacturers, allowing them to create a unique user experience for their customers.
On an unspecified date, Vidaa was listed as a platform on which Autentic launched three FAST channels—Autentic Travel, Autentic History, and Adventure Earth—in the US market. These channels became available on Sling TV’s Sling Freestream, Vidaa, and Anoki. A report from the Connected TV Marketing Association (CTVMA) in an unspecified month and year stated that Vidaa is a rapidly growing smart TV operating system, though Samsung's Tizen maintains a larger market share. In May of an unspecified year, Vidaa was identified as an operating system used in a Fanta omnichannel campaign that included premium formats delivered on Hisense Smart TVs.
Vidaa offers 2 products in the media tech and media and telecoms services industries. Vidaa's product portfolio comprises of user experience and devices and streaming services.
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Vidaa's revenues were less than $10M in 2023. Caretta Research has split Vidaa's revenue into 3 different product categories, the largest of which is streaming. For full access to Vidaa's revenue breakdown subscribe to Caretta Portal.
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Vidaa has commercial and technical partners like ArabyAds, Paramount Global and Google. Examples of Vidaa's suppliers include Magnite, Teads and SeaChange International.
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