Vidaa, a privately owned company headquartered in the US, was founded in 2019 and operates as a tier 2 media tech buyer with approximately 60 employees. The company reported $45.2M in revenue as of 2024. Functioning as an original equipment manufacturer (OEM) technology distributor, Vidaa licenses its flagship VIDAA Smart TV OS to third-party hardware manufacturers globally, running on over 40 million connected devices across 155 countries. Established by Hisense alongside a consortium of international media and technology investors, its core mission involves developing an independent, Linux-based television operating system and content platform. The system utilizes a hosted-app architectural model that loads applications directly from cloud web servers, enabling instantaneous, fragmentation-free backend updates for all concurrent global users. The platform integrates a customizable, remote-first user interface featuring universal content search, automated dynamic translation rendering, and built-in programmatic advertising layers that generate recurring revenue for its manufacturing partners. Backed by compliance certifications including TÜV Rheinland, GDPR, and CCPA, Vidaa's ecosystem features over 1,000 global and localized applications, including platforms such as Netflix, Prime Video, Disney+, and YouTube, positioning it as the third-largest smart TV operating system in the European market.
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