Vidaa is a privately owned company founded in 2019 and headquartered in the US. The company has 60 employees and specializes in providing frontend and user experience solutions for Smart TVs. Vidaa's main product is a Smart TV operating system that offers a variety of features, including access to streaming services, apps, and games. The company also provides customization options for TV manufacturers, allowing them to create a unique user experience for their customers.
In May, Vidaa launched three of its FAST channels in the US market: Autentic Travel, Autentic History, and Adventure Earth. These channels are now available on Sling TV’s Sling Freestream, Vidaa, and Anoki. In the same month, Insight TV announced the US premiere of its newest FAST channel, Intravel, on Fubo, solidifying their partnership. Samsung's Tizen maintained its position as the most distributed smart TV operating system globally, but Vidaa is quickly gaining market share. According to the Connected TV Marketing Association, Samsung Tizen is expected to control 12.8% of the 120 million smart TVs predicted to be sold in 2024. Lastly, Fanta and EssenceMediacom launched the first omnichannel campaign with Teads, which included premium formats delivered on the homescreens of LG and Hisense Smart TVs (plus others using Vidaa OS).
Vidaa offers 2 products in the media tech and media and telecoms services industries. Vidaa's product portfolio comprises of user experience and devices and streaming services.
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Vidaa has commercial and technical partners like ArabyAds, Google and Paramount Global. Examples of Vidaa's suppliers include SeaChange International, Castoola and Teads.
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