ArabyAds, a privately owned advertising services company founded in 2013 and headquartered in the UAE, employs approximately 350 people. The company provides various digital advertising platforms designed to support brands throughout the customer lifecycle, encompassing customer acquisition, retention, and monetization strategies.
NIVEA partnered with Zenith Media and ThePubverse, by ArabyAds, to launch a 3D immersive Connected TV (CTV) campaign in the Middle East. The campaign, announced on an unspecified date, uses cutting-edge technology and creative storytelling to engage consumers. A similar announcement was made on a different unspecified date, again highlighting the use of cutting-edge technology and creative storytelling to reshape brand-consumer connections across screens.
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