ArabyAds is a privately owned company headquartered in UAE. Founded in 2013, it employs approximately 350 individuals. The company specializes in advertising services, functioning as an ad-tech company that provides multiple digital advertising platforms. These platforms cover various touchpoints in a brand's customer lifecycle, including customer acquisition, retention, and monetization.
NIVEA partnered with Zenith Media and ThePubverse, by ArabyAds, to launch a 3D immersive Connected TV (CTV) campaign in the Middle East. The campaign, announced on an unspecified date, uses cutting-edge technology and creative storytelling to engage consumers. A similar announcement was made on a different unspecified date, again highlighting the use of cutting-edge technology and creative storytelling to reshape brand-consumer connections across screens.
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