Teads, a publicly owned company founded in 2006, is a global ad technology firm headquartered in the US. Employing approximately 1800 people across 44 offices in 33 countries, it operates a cloud-based platform facilitating programmatic digital advertising. Its primary product offering centers on real-time bidding (RTB) and programmatic advertising solutions. In 2024, the company's revenue was less than $1 billion.
On September 10, 2025, Teads announced the promotion of Alex Savic to Managing Director of Europe and MENA. Several "Talks With Teads" conversations were also published. One featured Keith McGee, who discussed the impact of digital advertising and media solutions in healthcare marketing. Another conversation with Carlos Rojas explored how Latin America is combining data and creativity in media. A third conversation included Les Binet, who discussed the 60/40 principle in media investment. Finally, James Colborn discussed how AI is assisting marketers in creating more relevant experiences.
Teads offers 2 products in the media and telecoms services and ad tech industries. Teads's product portfolio comprises of RTB and programmatic and search, social, and retail media.
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Teads's revenues were $647.9M in 2024. Caretta Research has split Teads's revenue into 2 different product categories, the largest of which is traffic acquisition (TAC), which represents 75% of Teads's revenue.
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Teads's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Teads's customers include DPG Media, Nexstar Media Group and BBC. Teads has commercial and technical partners like Acxiom, Lumen Technologies and LG Ad Solutions. Teads has suppliers like Oracle.
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