Adelaide is a privately held ad-tech company founded in 2019 and headquartered in the United States. The company specializes in real-time attention measurement, providing ad measurement and analytics services to its clients. With a team of approximately 60 employees, Adelaide aims to help businesses understand and optimize the effectiveness of their advertising campaigns by measuring user attention and engagement.
Adelaide, the leader in attention-based media quality measurement, acquired marketing insights company Rita in an all-stock transaction on August 19, 2024. The acquisition aims to enhance Adelaide's models with deterministic behavioral data, ad exposure data, and outcomes. This follows Adelaide's announcement of securing an additional $1.4 million in a seed-extension round led by AperiamVentures, with participation from GOAL Ventures and Nishat Mehta, and previous investors BlueTree and Human Ventures. The company also reported an increase in purchase intent and favorability among consumers exposed to four ads with quality above 15 AU, compared to those exposed to the same number of ads at lower quality.
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