Adelaide, a privately owned ad-technology company founded in 2019 and headquartered in the US, specializes in ad measurement and verification. As of 2023, the company employs approximately 60 people and reported revenues of less than $10 million. Its primary focus is the real-time measurement of attention paid to advertisements.
Adelaide's pre-bid targeting for display advertising achieved a 23% average lift in awareness, favorability, and consideration compared to a control group, according to Cint AU measurements. Lucid measurement also showed that display pre-bid segments delivered up to a 28% lift. Further Lucid data indicated increased purchase intent and favorability among people exposed to four ads with a quality score above 15 AU compared to those exposed to lower-quality ads. On an unspecified date, Adelaide received two AdExchanger Awards: Most Innovative Measurement Approach and Best Measurement or Analytics Capability. On October 7, 2024, Sightly, a real-time marketing and intelligence company, announced a partnership with Adelaide. Data on sales rates by AU and product type (Aperitif, Gin, Non-Alcoholic Rum, Tequila, Vodka) was also released, showing varying sales rates across low, medium, and high AU levels.
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