Adelaide is a privately owned company headquartered in the United States. Founded in 2019, with approximately 60 employees, the company specializes in ad measurement and verification. Functioning as an ad-tech company, it focuses on real-time attention measurement.
Adelaide announced a partnership with Sightly, a real-time marketing and intelligence company, on October 7, 2024. Studies showed that high-AU display media increased ad recall by 15% and familiarity by 27% compared to lower-AU inventory. AU-optimized media resulted in a 78% increase in conversions, a 70% decrease in cost per acquisition, and a 74% decrease in cost per site visit, representing a 321% efficiency gain. Pre-bid targeting for display advertising achieved a 23% average lift in awareness, favorability, and consideration. Adelaide also received two AdExchanger Awards: Most Innovative Measurement Approach and Best Measurement or Analytics Capability. YouTube's Premium Video Ad Solutions, according to Adelaide, generate significant attention.
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