Adelaide, a privately owned ad-technology company founded in 2019 and headquartered in the US, specializes in ad measurement and verification. As of 2023, the company employs approximately 60 people and reported revenues of less than $10 million. Its primary focus is the real-time measurement of attention paid to advertisements.
Adelaide announced a partnership with Sightly, a real-time marketing and intelligence company, on October 7, 2024. Studies showed that high-AU display media increased ad recall by 15% and familiarity by 27% compared to lower-AU inventory. AU-optimized media resulted in a 78% increase in conversions, a 70% decrease in cost per acquisition, and a 74% decrease in cost per site visit, representing a 321% efficiency gain. Pre-bid targeting for display advertising achieved a 23% average lift in awareness, favorability, and consideration. Adelaide also received two AdExchanger Awards: Most Innovative Measurement Approach and Best Measurement or Analytics Capability. YouTube's Premium Video Ad Solutions, according to Adelaide, generate significant attention.
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