Upwave is a Privately Owned company headquartered in the US. Founded in 2012, with approximately 60 employees, it reported $7.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as an analytics platform for brand advertising.
On September 26, 2026, Upwave released product updates, enabling "Cross Cuts Results" to be available the next day, allowing users to build new data cuts and request breakdowns without leaving an active session. Previously, on September 9, Upwave launched a closed beta for its Predictive Brand Lift, a new surveyless approach to brand lift measurement. This method estimates campaign impact through modeling rather than consumer surveys, following over a year of development with selected customers and built on data from 3,000 brands.
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