Upwave

Upwave

https://www.upwave.com
https://www.linkedin.com/company/upwaveinc/

Upwave, founded in 2012 and headquartered in the US, is a privately owned company with approximately 60 employees. The company specializes in ad measurement and analytics, providing an analytics platform for brand advertising. As of 2023, Upwave's annual revenue is estimated to be less than $10 million.

2023 Revenue

Founded

2012

Headcount

57

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

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Upwave offers products in the ad tech industry. Upwave's product portfolio comprises of ad measurement and verification.

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Upwave's revenues were less than $10M in 2023. All the revenue comes from cTV measurement, attribution and fraud.

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Dec

10th

2024

18:30

Artificial Intelligence

2024 Product Release Notes

AI Campaign Insights Reports Upwave’s AI Campaign Insights Reports are 100% AI-generated slide decks that showcase valuable insights on campaign performance and in-flight optimization recommendations on-demand throughout your campaign. The first practical application of generative AI in advertising measurement, they take the work out of understanding, interpreting, and clearly communicating Brand Lift results.

Dec

10th

2024

16:39

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Watch the Upwave Brand Analytics Platform in Action.

Dec

10th

2024

16:39

Upwave Expert Update | Campaign Checklists

Learn about Upwave's newly launched Campaign Checklists—the #1 most requested new feature.\n\nEVP of Customer Success and Analytics, Jon Stewart, and VP of Product, Jeremy O'Brien, walk through how this new feature surfaces critical tasks for your team.

Dec

10th

2024

16:39

Caretta Research_Monitor Company

Upwave Customer Showcase | Crackle Connex

Hear from Darren Olive about how Crackle Connex partners with Upwave to maximize brand impact.

Dec

10th

2024

16:39

Robotics, Caretta Research_Monitor Company

Upwave Expert Update | Innovations in Automation

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Dec

10th

2024

16:39

Upwave Expert Update | A Performance Lens on Brand Investment

Join Upwave as we uncover key campaign tactics that allow you to turn negative lift into impactful Brand Outcomes, and show you how to leverage data to put a performance lens on your top-of-funnel brand campaigns.

Dec

10th

2024

16:39

Caretta Research_Monitor Company

Upwave | The Impact of Retail Media on Brand-Building

Explore the growing channel of Retail Media, and learn how Retail Media can impact your brand investment—with proprietary data from Upwave. Visit upwave.com/retailmedia to learn more.\n\n____\n\nMethodology: Upwave used standard statistical methods to estimate average brand campaign performance across many brands and RMNs. Upwave took a weighted average of the brand lift for each KPI x campaign combination where the weights are proportional to the inverse of the standard error squared.

Dec

10th

2024

16:39

Caretta Research_Monitor Company

Upwave Customer Showcase | AudienceXpress

Hear from Scott Collins about how AudienceXpress partners with Upwave to bring science to top-of-funnel.

Dec

10th

2024

16:39

Caretta Research_Monitor Company

Upwave | Introduction to Performance Branding

Learn how to put a performance lens on your brand investment, with Upwave.

Dec

2nd

2024

19:52

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How Much Brand Awareness Lift Should I Expect From My Campaigns?

Is my campaign performing well? How can I tell if my Brand Lift is considered good? How much do ad campaigns drive brand outcomes like awareness? These are commonly asked questions Upwave has set out to answer. This white paper explores the effects of baseline awareness on typical lift in awareness driven by a brand campaign.

Nov

13th

2024

16:16

Management Changes

UPDATE — Upwave Welcomes Peter Daboll to its Advisory Program

Former iSpot.tv Chief of Strategy and Insights Brings 25+ Years of Expertise in Advertising Effectiveness to Upwave’s Advisory Program SAN FRANCISCO, Nov. 13, 2024 (GLOBE NEWSWIRE) — Upwave , the leading analytics platform for brand advertising, today announced the appointment of Peter Daboll to its Advisory Program.

Nov

13th

2024

00:37

Upwave + Kargo, Proving Brand-Building Power

Kargo creates breakthrough cross-platform ad experiences for the world’s leading brands. Upwave is the leading analytics platform for brand advertising. Together, we’ve been bringing science to top-of-funnel campaigns, and optimizing Brand Lift in real time.

Upwave has partners like Tremor Video.

Example Partners

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