Upwave

Upwave

https://www.upwave.com
https://www.linkedin.com/company/upwaveinc/

Upwave is a Privately Owned company headquartered in the US. Founded in 2012, with approximately 60 employees, it reported $7.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as an analytics platform for brand advertising.

2024 Revenue

Founded

2012

Headcount

58

Headquarters

United States

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

On August 17, 2026, Upwave, the Brand Outcomes Measurement Platform, launched AI Campaign Insights Sessions, a new capability powered by its AI Agent Bayes. This feature offers marketers on-demand, live engagement with Bayes to explore campaign performance methodology and provides 24/7 access to analyze and understand campaign performance.

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Upwave offers products in the ad tech and services industry. Upwave's product portfolio comprises of ad measurement and verification.

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Upwave's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.

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Aug

28th

2026

06:30

Emerging Tech, B2B Tag

Adam Mendler Interview: Chris Kelly, CEO of Upwave

I recently went one-on-one with Chris Kelly, CEO of Upwave. Adam: Thanks again for taking the time to share your advice. First things first, though, I am sure readers would love to learn more about you.

Aug

28th

2026

06:30

Emerging Tech, B2B Tag

Interview: Chris Kelly, CEO of Upwave

I recently went one-on-one with Chris Kelly, CEO of Upwave. Adam: Thanks again for taking the time to share your advice. First things first, though, I am sure readers would love to learn more about you.

Aug

17th

2026

06:30

Emerging Tech, New Offerings, Artificial Intelligence, Marketing and Promotional Activities, New Offerings

Upwave Launches AI Campaign Insights Sessions, the Newest Capability Powered by AI Agent Bayes

Marketers can engage live with Bayes to explore campaign performance, methodology and more–on demand Upwave, the Brand Outcomes Measurement Platform, today announced the launch of AI Campaign Insights Sessions, the newest capability powered by Bayes, Upwave’s AI Agent.

Aug

14th

2026

08:23

Emerging Tech, New Offerings, Artificial Intelligence, Marketing and Promotional Activities, New Offerings

Upwave Launches AI Campaign Insights Sessions

Gracenote Partners with Tubi Media Group on Content Discovery Luma, Dumbstruck Launch Creative Intelligence Epoch Launches EpochX to Measure Event-Driven Revenue Upwave, the Brand Outcomes Measurement Platform, has announced the launch of AI Campaign Insights Sessions, the newest capability powered by Bayes, Upwave’s AI Agent.

Aug

13th

2026

02:43

Emerging Tech, New Offerings, Artificial Intelligence, Marketing and Promotional Activities, New Offerings

Upwave Launches AI Campaign Insights Sessions, the Newest Capability Powered by AI Agent Bayes

Marketers can engage live with Bayes to explore campaign performance, methodology and more–on demand Upwave, the Brand Outcomes Measurement Platform, today announced the launch of AI Campaign Insights Sessions, the newest capability powered by Bayes, Upwave’s AI Agent.

Aug

12th

2026

07:30

Emerging Tech, New Offerings, Artificial Intelligence, Marketing and Promotional Activities, New Offerings

Upwave Launches AI Campaign Insights Sessions, the Newest Capability Powered by AI Agent Bayes

Upwave, the Brand Outcomes Measurement Platform, today announced the launch of AI Campaign Insights Sessions, the newest capability powered by Bayes, Upwave’s AI Agent. AI Campaign Insights Sessions give marketers 24/7 access to Bayes to explore, analyze and understand campaign performance.■

Jul

31st

2026

06:30

Marketing and Promotional Activities

VAB names 9 vendors across 3 paths in new ad engagement guide

The Video Advertising Bureau distributed a report titled What’s the Deal with Engagement? today, July 30, 2026, dated internally to July 2026 and sent to VAB members and what the trade organization calls qualified marketers.

Jul

24th

2026

06:30

Big Data/Analytics, Artificial Intelligence

July 2026 Product Release Notes

Prefer to view your results as a chart? Bayes, Upwave’s AI agent, makes it easy to create the visualizations you need. Simply ask directly for a chart for your campaign overall, by KPI, or by category.

Jun

22nd

2026

01:00

Partnerships and Alliances, Emerging Tech, Big Data/Analytics, B2B Tag

Upwave and MNTN Automate Real

Upwave, a leading brand outcomes measurement platform, has announced an expanded architectural partnership with MNTN (NYSE: MNTN) to integrate native brand lift tracking directly into MNTN’s advertising software suite. The deepened collaboration introduces a streamlined, click-to-measure technical experience, equipping omnichannel marketers with accelerated access to in-flight data insights regarding how their MNTN Performance TV campaigns influence consumer awareness, brand consideration, and key mid-to-bottom-funnel metrics.

Jun

19th

2026

03:25

Emerging Tech, Partnerships and Alliances

Upwave and MNTN Expand Partnership to Scale Brand Outcomes on Connected TV

MNTN advertisers can now launch Upwave Brand Lift measurement directly in the platform and quickly understand how their CTV campaigns are impacting brand metrics Upwave, the Brand Outcomes Measurement Platform, today announced a deepened partnership with MNTN (NYSE: MNTN), including an integration that makes it easier for MNTN advertisers to measure and optimize Brand Lift for their Connected TV (CTV) campaigns.

Jun

18th

2026

07:43

Emerging Tech, Partnerships and Alliances, B2B Tag

MNTN, Upwave expand partnership to scale brand outcomes

Upwave announced a deepened partnership with MNTN (MNTN), including an integration that makes it easier for MNTN advertisers to measure and optimize Brand Lift for their Connected TV campaigns. The integration gives marketers faster access to insights on how their MNTN Performance TV campaigns drive awareness, consideration, and other key brand metrics.

Jun

17th

2026

01:00

Emerging Tech, Big Data/Analytics

Advanced Television - Upwave. Bring Science to Top-of-Funnel.

According to Mateusz Jędrocha, CPO at Adlook, Fox’s acquisition of Roku has been on the cards for years. “Fox was the only major broadcaster without a credible streaming distribution layer, while Roku was the leading CTV platform without a live content anchor.

Upwave has partners like Tremor Video.

Example Partners

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