News Summary:
On August 6, 2026, Pixalate released its Q2 2026 Web Seller Trust Index (STI) 2.0 rankings, indicating that 15.3% of global authorized web inventory was resold through arbitrage, down from 20.8% in Q1. The index, which ranks over 150 open programmatic sellers across more than 40 markets, identified Index Exchange as the top ‘Direct’ seller in the U.S. and OpenX as number one in Germany. Earlier on the same day, Pixalate published its Q2 2026 Connected TV (CTV) Seller Trust Index (STI) 2.0 rankings, revealing that less than 1% of CTV inventory in the U.S. was resold through arbitrage, marking the lowest percentage across any channel. Magnite, Google AdExchange, and OpenX were among the top-ranked ‘Direct’ sellers in this index, which assesses over 125 open programmatic CTV ad sellers across various platforms in the U.S. This follows the company’s July 30, 2026, release of its June 2026 OpenEPG™ Index 1.0. This programmatic advertising industry benchmark of streaming TV content, built on U.S. open programmatic ad spend and consumer reach, showed that Food Network, CNN, and NBA led the large screen (CTV) category, while national and local news captured 64% of small-screen (mobile) ad spend.
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