Pixalate, a privately owned US company founded in 2012, provides ad measurement and verification services. Employing approximately 60 people, the company focuses on solutions for connected TV (CTV) and mobile advertising, addressing issues such as fraud, privacy, and compliance. In 2023, Pixalate's revenue was less than $10 million.
On September 18, 2025, Pixalate released the August 2025 Top 100 Global Mobile App Bundle ID Rankings for open programmatic mobile advertising on the Google Play Store and Apple App Store. Research from Pixalate indicates that the Bundle ID for ‘Happy Color®: Color by Number’ (com.pixel.art.coloring.color.number) ranked among the top three on Google Play in the United States, Canada, the United Kingdom, Spain, the Netherlands, Germany, and France based on estimated open programmatic ad spend. Additional research shows the Bundle ID for Samsung TV Plus (g15147002586) ranked first on Samsung Smart TV; the Bundle ID for Hulu (com.hulu.plus.roku) led on Roku; the Bundle ID for Plex (383457673) was most popular on Apple TV; and the Bundle ID for Pluto TV (b00kdsgipk) held the number one spot on Amazon Fire TV.
Pixalate offers 4 products in the ad tech industry. Pixalate's product portfolio comprises of ad measurement and verification.
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Pixalate's revenues were less than $10M in 2023. Caretta Research has split Pixalate's revenue into 5 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Pixalate's revenue breakdown subscribe to Caretta Portal.
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