Pixalate, a privately owned US company founded in 2012, provides ad measurement and verification services. Employing approximately 60 people, the company focuses on solutions for connected TV (CTV) and mobile advertising, addressing issues such as fraud, privacy, and compliance. In 2023, Pixalate's revenue was less than $10 million.
On March 17, 2025, Pixalate released Q4 2024 virtual Multichannel Video Programming Distribution (vMVPD) ad spend and invalid traffic (IVT) trend reports for vMVPD apps across Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores. March 18, 2025, saw the release of February 2025 Delisted Mobile Apps Reports for the Apple App Store and Google Play Store, revealing 26,000 apps delisted from the Google Play Store and 4,000 from the Apple App Store were enabled for programmatic advertising. Pixalate released Q4 2024 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports for North America on March 21, 2025, showing a 23% CTV IVT rate in the U.S. and 27% in Canada. The Q4 2024 Global FAST Apps Ad Spend and Ad Traffic Trends Reports were released on March 20, 2025. Research from the same period indicated that 19% of estimated open programmatic ad spend on Samsung Smart TV went to Free Ad-Supported TV (FAST) apps, followed by Amazon Fire TV (16%) and Roku (12%).
Pixalate offers 4 products in the ad tech industry. Pixalate's product portfolio comprises of ad measurement and verification.
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Pixalate's revenues were less than $10M in 2023. Caretta Research has split Pixalate's revenue into 5 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Pixalate's revenue breakdown subscribe to Caretta Portal.
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