Pixalate

News Summary:

On September 9, 2026, Pixalate unveiled its Q2 2026 Ad SDK Trust Index 1.0, providing independent source-code ratings for 698 ad and data broker SDKs across iOS and Android. The index aims to help app developers audit SDKs for potential FTC Section 5 and App Store compliance risks, flagging over 60 SDKs built to broadcast consumers' precise geolocation directly into the advertising bidstream without detected disclosure, which could expose up to 89,224 apps with an estimated 600+ billion downloads to app store removal or FTC Section 5 risk. Previously, on August 28, Pixalate reported that Scripps News captured nearly a quarter of all mobile-based open programmatic advertising spend during July, based on an evaluation of more than 532,000 streaming television shows across various devices. A day earlier, on August 27, Pixalate released its OpenEPG™ Index for July 2026, ranking over 532,100 streaming TV shows; the analysis showed "Bloomberg Surveillance" leading large-screen (CTV) rankings and Weather Channel's "America's Morning Headquarters" topping small-screen (mobile) programmatic ad spend. This followed Pixalate's August 21 introduction of the High Risk Apps (HRA) CTV app pre-bid blocklist for the programmatic advertising industry, which flags dangerous and fraudulent publishers based on historical invalid traffic rates, app-ads.txt compliance, and app store terms of service and privacy compliance risks, updated daily and available through AWS RTB Fabric APIs, FTP, and S3.