Pixalate

Pixalate

https://www.pixalate.com
https://www.linkedin.com/company/pixalate/

Pixalate, a privately owned company headquartered in the US, was founded in 2012 and employs an estimated 60 individuals. Operating in the Technology, Information, and Internet sector, the company specializes in providing fraud protection, privacy, and compliance solutions specifically for CTV and mobile advertising.

Revenue

Founded

2012

Headcount

53

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

1

News Summary:

On April 17, 2026, Pixalate published a guide addressing ad fraud detection for healthcare professional (HCP) programmatic advertising, noting that ad fraud significantly impacts pharma marketing budgets, with HCP-targeted CPMs costing ten times more than consumer CPMs. Earlier, on April 2, 2026, Pixalate released the U.S. Connected TV (CTV) Seller Trust Index (STI) 2.0, an independent ranking of over 20 CTV ad sellers (SSPs) from Q4 2025 based on arbitrage risk and invalid traffic across major platforms like Roku, Amazon Fire TV, Apple TV, Samsung TV, and LG. This followed the April 1, 2026, unveiling of the Mobile Seller Trust Index (STI) 2.0, which rates more than 200 mobile ad sellers (SSPs) across over 100 markets, including the USA, Canada, UK, Germany, France, Japan, Singapore, China, and Brazil. The Q4 2025 findings for this index indicated that 26% of U.S. SSPs primarily functioned as arbitrageurs.

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Pixalate offers 4 products in the ad tech and services industry. Pixalate's product portfolio comprises of ad measurement and verification.

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Pixalate's revenues were less than $10M in 2023. Caretta Research has split Pixalate's revenue into 5 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Pixalate's revenue breakdown subscribe to Caretta Portal.

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Apr

17th

2026

07:36

Ad Fraud Detection for HCP Programmatic — A Pharma Guide

Ad fraud drains pharma marketing budgets faster than almost any other vertical — and healthcare professional (HCP) programmatic is the most expensive place for it to happen. When a consumer CPM runs $5-15 and an HCP-targeted CPM runs ten times higher, every invalid impression costs ten times more.

Apr

2nd

2026

12:08

Big Data/Analytics, B2B Tag

Pixalate Unveils US Connected TV (CTV) Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage vs. Publisher-Direct; Rates 20+ CTV Ad Sellers (SSPs) in Q4 2025

United States Connected TV (CTV) STI 2.0 now rates CTV ad sellers by arbitrage risk and invalid traffic (ad fraud) risk across Roku, Amazon Fire TV, Apple TV, Samsung TV, and LG LONDON, April 02, 2026 (GLOBE NEWSWIRE) -- Pixalate , an ad fraud and privacy compliance platform, today released the Connected TV (CTV) Seller Trust Index (STI) 2.0 .

Apr

2nd

2026

08:08

New Offerings, Emerging Tech, B2B Tag

Pixalate Unveils US Connected TV (CTV) Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage vs. Publisher-Direct; Rates 20+ CTV Ad Sellers (SSPs) in Q4 2025

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Apr

1st

2026

07:37

Big Data/Analytics, B2B Tag

Pixalate Unveils Mobile Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage vs. Publisher-Direct; Rates 200+ Mobile Ad Sellers (SSPs) Across 100+ Markets, Finds 26% of SSPs Are Primarily Arbitrageurs in U.S. in Q4 2025

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Apr

1st

2026

06:01

Emerging Tech, B2B Tag

Pixalate Unveils Mobile Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage vs. Publisher-Direct; Rates 200+ Mobile Ad Sellers (SSPs) Across 100+ Markets, Finds 26% of SSPs Are Primari

Mobile STI 2.0 now rates sellers by arbitrage risk and invalid traffic (ad fraud) risk across 100+ markets, including USA, Canada, UK, Germany, France, Japan, Singapore, China, and Brazil LONDON, April 01, 2026 (GLOBE NEWSWIRE) -- Pixalate, an ad fraud and privacy compliance platform, today released the Mobile Seller Trust Index (STI) 2.0.

Mar

25th

2026

18:30

Big Data/Analytics, B2B Tag

Pixalate Unveils Q4 2025 APAC Ad Viewability Trends: India Desktop Web Traffic Ad Non-Viewability Reaches 36%

According to Pixalate's research on Asia-Pacific (APAC) programmatic ad viewability across desktop web, mobile web, and mobile apps, India had a 30% ad non-viewability rate for mobile web advertisements LONDON, March 26, 2026 -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q4 2025 Asia-Pacific (APAC) Programmatic Ad Viewability Trends for India.

Mar

25th

2026

18:30

Big Data/Analytics, B2B Tag

Pixalate Unveils Q4 2025 North America Ad Viewability Trends: Mobile App Non-Viewability at 30% in the US; Desktop Web Ad Non-Viewability at 40% in Canada

According to Pixalate's research on North American programmatic ad viewability across desktop web, mobile web, and mobile apps, the U.S. had a 38% mobile web ad non-viewability rate, while Canada had a 33% mobile web non-viewability rate LONDON, March 26, 2026 -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q4 2025 North America Programmatic Ad Viewability Trends for Canada and the United States.

Mar

23rd

2026

03:45

Big Data/Analytics

Epom Ad Server 143: New Tools for Device Intelligence & Fraud Control

You can't optimize what you can't see. Which device loaded the ad? Was the ad request legitimate? Did the impression land on a flagship or a 2017 budget phone, routed through a data center proxy? Epom Ad Server 143 gives you the data to answer these questions and the tools to act on them.

Mar

16th

2026

18:30

Emerging Tech, B2B Tag

Pixalate Releases Q4 2025 EMEA SSP Market Share Rankings for Mobile Apps: Verve Leads in UK & France on Google Play Store Apps; Google Ad Exchange No. 1 on Apple App Store Apps in Netherlands, Ukraine

According to Pixalate's research, Google Ad Exchange held the largest web SSP market share in the United Kingdom (39%), Germany (44%), Spain (31%), and the Netherlands (24%) LONDON, March 17, 2026 -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q4 2025 Europe, the Middle East, and Africa (EMEA) Supply-Side Platform (SSP) Market Share Reports for the United Kingdom, France, Ukraine, Netherlands, and Germany.

Mar

16th

2026

18:30

Emerging Tech, B2B Tag

Pixalate Releases Q4 2025 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps: Verve Leads in Australia on Google Play Store and Apple App Store Apps

According to Pixalate’s research, MGID (46%) ranks No. 1 for web SSP market share in India, while InMobi leads in Singapore (41%) on the Google Play Store; Applovin is No. 1 in Japan on the Apple App Store (31%) LONDON, March 17, 2026 -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q4 2025 Asia-Pacific (APAC)) Supply-Side Platform (SSP) Market Share Report for Australia.

Mar

16th

2026

18:30

Emerging Tech, B2B Tag

Pixalate Releases Q4 2025 LATAM SSP Market Share Rankings for Mobile Apps: Flat Ads No. 1 in Mexico on Google Play Store (32%), Digital Turbine tops Apple App Store (20%)

According to Pixalate's research, Verve was at the second spot on Google Play Store in Mexico LONDON, March 17, 2026 -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q4 2025 Latin America (LATAM) Supply-Side Platform (SSP) Market Share Report for Mexico .

Mar

13th

2026

11:34

New Offerings, Emerging Tech

Pixalate Launches DEFASED Pre-Bid Blocklist for CTV: Daily Updated List of Apps Delisted From Roku, Amazon Fire TV, Apple TV, Samsung, and LG — With App ID, App Name, Removal Date for 100+ Countries

LONDON, March 13, 2026 (GLOBE NEWSWIRE) -- Pixalate today announced the general availability of its DEFASED (DElisted From the App StorE) pre-bid blocklists for Connected TV (CTV) apps, now identifying which countries each app has been delisted from.

Pixalate has customers like Xumo. Pixalate has commercial and technical partners like Yahoo!, LinkedIn and Baidu. Pixalate has suppliers like Criteo.

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