Pixalate, a privately owned company headquartered in the United States, was founded in 2012 and employs approximately 60 individuals. The company specializes in ad measurement and verification, functioning as an ad tech provider that offers fraud protection, privacy, and compliance solutions specifically for CTV and mobile advertising.
On June 17, 2026, Pixalate launched the OpenEPG Index 1.0, a new public ranking of streaming TV content. The index utilizes real-world open programmatic ad spend and audience reach data spanning both mobile and connected television, aiming to address a measurement gap in the streaming TV industry. Pixalate stated this is the first offering to measure show-level programmatic ad spend and U.S. consumer reach across both mobile and connected TV. The platform tracks 5,108 shows across 224 streaming channels in all 210 U.S. media markets, collecting data from sources like Roku, Amazon Fire TV, Samsung TV, Apple TV, iOS, and Android. Initial findings from the OpenEPG Index indicated that mobile devices drive 70% of streaming audience reach, with connected TV accounting for 30%, and sports programming leading on smaller screens.
Pixalate offers 4 products in the ad tech and services industry. Pixalate's product portfolio comprises of ad measurement and verification.
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Caretta Research has split Pixalate's revenue into 5 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Pixalate's revenue breakdown subscribe to Caretta Portal.
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