SmartyAds, a privately owned company founded in 2013, provides real-time bidding (RTB) and programmatic advertising and monetization solutions. Operating globally, it serves both buyers and sellers of digital advertising across various channels, devices, and ad formats. As of 2023, the company employs approximately 90 people and has offices in the US, UK, and Ukraine. Its most recent annual revenue was less than $10 million.
Programmatic advertising wasted $26.8 billion worldwide in Q2 2025 due to inefficiencies, including low-quality inventory and unnecessary intermediaries. The challenges of digital advertising include fake websites, hidden fees, and data blackouts, leading to significant budget losses. Traditional advertising methods, such as TV, print, and radio, are insufficient in today's fragmented digital landscape where users frequently switch between devices and expect seamless, fast-loading experiences. Static ad formats struggle to adapt to changing demands, screen sizes, and layout constraints. By the end of 2025, X (formerly Twitter) is projected to have over 611 million active users globally, with a significant portion aged 25–34, presenting a substantial marketing opportunity.
SmartyAds offers 4 products in the ad tech industry. SmartyAds's product portfolio comprises of RTB and programmatic.
Subscribe for full access to SmartyAds's products in full detail
SmartyAds's revenues were less than $10M in 2024. Caretta Research has split SmartyAds's revenue into 3 different product categories, the largest of which is ad exchange. For full access to SmartyAds's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to SmartyAds's revenue in full detail
Subscribe for full access to SmartyAds's products in full detail 
