SmartyAds

SmartyAds

https://smartyads.com/
https://www.linkedin.com/company/smartyads/

SmartyAds is a privately held programmatic advertising company founded in 2013. It offers real-time bidding (RTB) and programmatic advertising solutions to digital buyers and sellers across all channels, devices, and ad formats. The company has offices in the US, UK, and Ukraine and employs around 90 people. Its latest revenue figures, as of 2023, are less than $10 million.

2023 Revenue

Founded

2013

Headcount

89

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

1

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SmartyAds offers 4 products in the ad tech industry. SmartyAds's product portfolio comprises of RTB and programmatic.

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SmartyAds's revenues were less than $10M in 2023. Caretta Research has split SmartyAds's revenue into 3 different product categories, the largest of which is ad exchange. For full access to SmartyAds's revenue breakdown subscribe to Caretta Portal.

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Dec

17th

2024

23:49

Events, Artificial Intelligence

Book a Meeting with SmartyAds at CES

CES (Consumer Electronics Show) is the world’s leading tech event, serving as the global stage for breakthrough innovations and cutting-edge technologies. Powered by the Consumer Technology Association (CTA), CES brings together the brightest minds, industry leaders, and innovators to showcase the latest trends in consumer electronics, AI, digital health, mobility, and more.

Dec

16th

2024

23:37

Events, Artificial Intelligence, Caretta Research_Monitor Company

Book a Meeting with SmartyAds at IAB ALM 2025

From January 26-28, 2025, SmartyAds will participate in IAB ALM 2025 in Palm Springs, California — an essential gathering for digital advertising, marketing, and media leaders. This premier event features cutting-edge panels, fireside chats, and workshops that define the industry’s future.

Dec

12th

2024

18:30

Caretta Research_Monitor Company

Maximize Ad Performance with SmartyAds DSP's Contextual Targeting

Digital marketing is changing fast. To keep up, marketers need smarter ways to connect with their audience. One method making waves is contextual targeting. Instead of tracking people, it focuses on the content they’re viewing. By aligning ads with what’s on the page, you can achieve messages that feel natural.

Dec

11th

2024

05:41

Events, Artificial Intelligence, Caretta Research_Monitor Company

Book a Meeting with SmartyAds at IAB ALM 2025

From January 26-28, 2025, SmartyAds will participate in IAB ALM 2025 in Palm Springs, California — an essential gathering for digital advertising, marketing, and media leaders. This premier event features cutting-edge panels, fireside chats, and workshops that define the industry’s future.

Dec

8th

2024

18:30

Google MCM for Publishers: Boost Revenue with New Demand Sources

We’re excited to announce that we’re now offering Google MCM (Multiple Customer Management) connection through our supply-side platform! This integration allows publishers to tap into fresh sources of demand. Ultimately, this will help boost your advertising revenue.

Dec

2nd

2024

18:30

SmartyAds DSP's New Contextual Targeting Feature

Technology is developing so fast that, once again, it is starting to scare society. This time, one of the main concerns of users is personal data and its use in digital advertising. This change is precisely why we should adopt technologies that respect privacy.

Nov

25th

2024

10:45

Funding Activities

Global Supply Side Platform (SSP) Software Market Size, Share and Forecast By Key Players-SmartyAds, OpenX, DoubleClick for Publishers, Rubicon Project, PubMatic

𝐔𝐒𝐀, 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲- According to the Market Research Intellect, the global Supply Side Platform (SSP) Software market is projected to grow at a robust compound annual growth rate (CAGR) of 13.69% from 2024 to 2031. Starting with a valuation of 8.92 Billion in 2024, the market is expected to reach approximately 19.26 Billion by 2031, driven by factors such as Supply Side Platform (SSP) Software and Supply Side Platform (SSP) Software.

Nov

20th

2024

18:30

Introducin various types of integrations on SmartyAds SSP

SmartyAds SSP integrations — your key to achieving the best possible yields from media-selling. We believe in innovation and offer plenty of opportunities for publishers who are looking for the most flexible technology that adapts to their needs and delivers really decent monetization outcomes.

Oct

9th

2024

18:30

Artificial Intelligence

Navigating The 2024 Political Ad Blitz: Changes To Prepare For And What They Mean For AdTech

As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc . If Fox’s $650 million annual payment for NFL broadcast rights is the Super Bowl of media deals, then political campaign advertising is the Olympics, soaring to a staggering $12 billion in 2024 .

Sep

28th

2024

18:36

Book a Meeting with SmartyAds at EXPOEVA

From October 23-26, SmartyAds will be represented at Expo EVA 2024—one of Latin America’s premier events dedicated to the gaming industry. Patricio, our Business Development Manager, will be on-site at the Centro Cultural Kirchner (ex Correo Central), Buenos Aires.

Sep

11th

2024

10:38

Artificial Intelligence

Machine Learning and Programmatic Advertising in RTB

Machine learning in programmatic advertising has existed from the very dawn of algorithmic buying. It always played a huge role in amplifying the effectiveness of the ad campaigns, which happened thanks to the optimization of various media-buying processes, including the aspects of creative placements, bidding dynamics, and even determining the optimal ad frequency.

Sep

10th

2024

18:30

Artificial Intelligence

9 Top AI Advertising Examples in 2024

Artificial intelligence can significantly improve advertising strategies, assist marketers in achieving tangible results, and drive business growth. To implement AI effectively, it’s important to examine how successful and renowned companies paved their way with AI. In today’s article, I decided to give you an overview of the best AI advertising campaigns globally so you can get inspired.

SmartyAds has customers like Vesta Soft. SmartyAds has commercial and technical partners like Criteo, Google and Opera.

Example Customers

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Example Partners

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