SmartyAds, a privately owned company founded in 2013, provides real-time bidding (RTB) and programmatic advertising and monetization solutions. Operating globally, it serves both buyers and sellers of digital advertising across various channels, devices, and ad formats. As of 2023, the company employs approximately 90 people and has offices in the US, UK, and Ukraine. Its most recent annual revenue was less than $10 million.
SmartyAds' demand-side platform (DSP) partnered with Eyeota, a Dun & Bradstreet company, to expand targeting opportunities. A recent report by HTF MI analyzed the global programmatic display advertising market, providing a market prognosis and status for 2025-2032. The report covers the product and industry scope in over 143 pages. Ivan Guzenko provides consulting services to SmartyAds' CEO and C-level management. Advertisers currently face challenges in effectively using data to reach audiences in a fragmented digital landscape, while maintaining addressability and privacy compliance. The company notes that ineffective ad creatives may hinder campaign performance in a competitive market.
SmartyAds offers 4 products in the ad tech industry. SmartyAds's product portfolio comprises of RTB and programmatic.
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SmartyAds's revenues were less than $10M in 2023. Caretta Research has split SmartyAds's revenue into 3 different product categories, the largest of which is ad exchange. For full access to SmartyAds's revenue breakdown subscribe to Caretta Portal.
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