E-Planning is a privately held ad tech company founded in 1998 and headquartered in the US. The company specializes in providing in-house programmatic advertising solutions for both publishers and brands. E-Planning's main product is RTB (real-time bidding) and programmatic advertising, which allows advertisers to bid on ad space in real-time based on specific criteria such as user demographics, interests, and browsing behavior.
E-Planning reported on several key developments in the digital advertising industry. In terms of app monetization, the company highlighted the importance of obtaining user consent in the wake of growing data privacy concerns and regulations. E-Planning also explored the potential of programmatic advertising as a means to reduce the carbon footprint of the advertising industry. Furthermore, the company discussed the challenges of identity resolution in programmatic advertising and the rise of Over-The-Top (OTT) advertising as a powerful tool for advertisers.
E-Planning offers 2 products in the ad tech industry. E-Planning's product portfolio comprises of RTB and programmatic.
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E-Planning's revenues were less than $10M in 2023. Caretta Research has split E-Planning's revenue into 3 different product categories, the largest of which is ad exchange. For full access to E-Planning's revenue breakdown subscribe to Caretta Portal.
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