E-Planning, a privately owned company based in the US, was founded in 1998 and has approximately 40 employees. The company reported $5.0M in revenue as of 2024. Functioning as an ad tech provider, E-Planning specializes in RTB and programmatic, offering in-house programmatic advertising solutions for both publishers and brands.
E-Planning reported on several key developments in the digital advertising industry. In terms of app monetization, the company highlighted the importance of obtaining user consent in the wake of growing data privacy concerns and regulations. E-Planning also explored the potential of programmatic advertising as a means to reduce the carbon footprint of the advertising industry. Furthermore, the company discussed the challenges of identity resolution in programmatic advertising and the rise of Over-The-Top (OTT) advertising as a powerful tool for advertisers.
E-Planning offers 2 products in the ad tech and services industry. E-Planning's product portfolio comprises of RTB and programmatic.
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E-Planning's revenues were less than $10M in 2024. Caretta Research has split E-Planning's revenue into 3 different product categories, the largest of which is supply side platform (SSP). For full access to E-Planning's revenue breakdown subscribe to Caretta Portal.
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