Boltive is a privately owned American company founded in 2016 that provides ad measurement and verification services. Specializing in fraud detection and prevention, the firm employs approximately 30 people and is headquartered in the US. In 2023, Boltive's revenue was less than $10 million.
Boltive announced the launch of Ad Monitor, an ad discovery engine analyzing over 1.5 billion ad impressions daily to provide real-time insights into online ads delivered to consumers' browsers on an unspecified date. On another unspecified date, Dan Frechtling, Boltive's CEO, spoke with Rich Arney, CCPA & CPRA co-author, on That Tech Pod, discussing tools Boltive provides publishers and ad exchanges to monitor and audit programmatic ads, identifying and blocking problematic ones. Separately, Frechtling also participated in a discussion with Ron Donaire of Intuizi, sharing his experience at Boltive and its focus on protecting consumer data privacy in light of increased data privacy regulations. A separate article discussed the evolving digital privacy landscape, highlighting threats posed by cloud adoption, ethical hacking, and proposed legislation.
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