Boltive is a privately owned American company founded in 2016 that provides ad measurement and verification services. Specializing in fraud detection and prevention, the firm employs approximately 30 people and is headquartered in the US. In 2023, Boltive's revenue was less than $10 million.
A significant security breach affected the open-source JavaScript ecosystem, compromising over 20 popular npm packages and impacting billions of weekly downloads. Prebid.js, a key component in programmatic advertising, was among the affected libraries. Separately, Boltive appointed Pamela Slea as its first President. Slea brings over 20 years of experience in the AdTech sector, having worked at companies including Google, Criteo, AppNexus, Index Exchange, and InMobi. This announcement was made in multiple press releases. Dan, an employee, also shared his personal experience with online tracking and hyper-targeting, which motivated his work at Boltive.
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