Fraudlogix, a US-based cybersecurity firm founded in 2010, provides ad measurement and verification services. The company, with approximately 20 employees, focuses on preventing ad fraud through bot detection, invalid traffic (IVT) identification, and domain-based campaign blocking (DCB). In 2023, its revenue was approximately $1 million.
Fraudlogix published an article on 2024 explaining the importance of understanding IP reputation scores and how to improve them for various online operations. Another article, also published in 2024, detailed seven additional benefits real-time bidding (RTB) offers advertisers and its impact on return on ad spend (ROAS). A market research report on the click fraud software market, covering the period 2024-2030, was offered by HTF MI. In 2024, a news story reported on a trading dispute between The Trade Desk and Yahoo concerning the labeling of Yahoo's media inventory, potentially impacting advertiser access to Yahoo's video content. Finally, also in 2024, Fraudlogix highlighted five common types of ad scams and methods to mitigate them.
Fraudlogix offers 2 products in the ad tech industry. Fraudlogix's product portfolio comprises of ad measurement and verification.
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Fraudlogix's revenues were less than $10M in 2023. Caretta Research has split Fraudlogix's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Fraudlogix's revenue breakdown subscribe to Caretta Portal.
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