Fraudlogix, a privately owned US-based cybersecurity firm founded in 2010, specializes in advertisement measurement and verification. The company, with approximately 20 employees, focuses on preventing ad fraud through bot detection, invalid traffic (IVT) identification, and domain-based campaign blocking (DCB). In 2023, its revenue was less than $10 million.
On August 11, 2025, Fraudlogix released twelve templates to help protect Zapier workflows from fraud, enabling automatic IP scoring for various platforms. On August 13, 2025, Hagai Shechter, CEO of Fraudlogix, discussed the importance of understanding the RAF Strike system in protecting AdSense features from invalid traffic, particularly with the increased role of Google RSOC units in search monetization. A guide on using fraud detection tools and APIs to reduce fraud when recruiting market research panel participants was also published, addressing issues such as bots and VPN users. A separate news story reported on IPG's Q2 performance, showing a slight decline despite better-than-expected results.
Fraudlogix offers 2 products in the ad tech industry. Fraudlogix's product portfolio comprises of ad measurement and verification.
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Fraudlogix's revenues were less than $10M in 2023. Caretta Research has split Fraudlogix's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Fraudlogix's revenue breakdown subscribe to Caretta Portal.
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