Integral Ad Science, also known as IAS, is a publicly owned company headquartered in the United States. Founded in 2009 and employing approximately 1020 individuals, the company reported $530.1M in revenue as of 2024. The company specializes in ad measurement and verification, providing ad tech tools for ad viewability, verification, and fraud prevention.
On September 11, 2026, Jessica Miles, Integral Ad Science's Country Manager ANZ, articulated that incrementality and media quality are crucial for driving growth within the complex, AI-powered digital advertising ecosystem. Earlier, on September 2, a global beauty brand partnered with Integral Ad Science to measure and optimize for Quality Attention™ across its skincare campaign in the APAC market, achieving a 57% lift in conversions by focusing on higher-quality ad placements. This followed the August 27 collaboration where Mitsubishi Canada engaged Integral Ad Science to test an automated media-quality approach for targeting during the launch of its 2026 Mitsubishi Outlander, aiming to maximize campaign performance and avoid low-quality digital traffic. Previously, an August 17 analysis of APAC's 2025 media quality profile revealed the region has the lowest made-for-advertising (MFA) rate globally at 0.7%, yet a brand suitability fail rate 1.3 times above the global average.
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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.
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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.
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Integral Ad Science (IAS)'s customers primarily consist of entertainment Providers, search, social, and retail media and media and TV services companies. Examples of Integral Ad Science (IAS)'s customers include Paramount Skydance Corporation, Meta and YouTube. Integral Ad Science (IAS) has commercial and technical partners like Criteo, TikTok and Spotify. Integral Ad Science (IAS) has suppliers like Criteo.
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