Integral Ad Science, also known as IAS, is a publicly owned company headquartered in the United States. Founded in 2009 and employing approximately 1020 individuals, the company reported $530.1M in revenue as of 2024. The company specializes in ad measurement and verification, providing ad tech tools for ad viewability, verification, and fraud prevention.
On July 10, 2026, Integral Ad Science (IAS) saw reports detailing findings from its 21st Media Quality Report (MQR), which revealed video viewability reached 79.7%, outperforming display across digital media. The report highlighted proactive media optimization as a critical driver of advertising performance within an AI-powered digital ecosystem, analyzing over 300 billion daily digital interactions to provide open internet benchmarks and channel-specific insights. Previously, on July 9, IAS appointed Lidiane Jones as its Chief Executive Officer, effective immediately. Jones succeeded Lisa Utzschneider, who led the company for over seven years and will remain with IAS as a Special Advisor to the Board through the end of 2026 to support the transition. Earlier that day, IAS originally released its 21st Edition of its Media Quality Report.
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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.
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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.
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Integral Ad Science (IAS)'s customers primarily consist of entertainment Providers, media and TV services and search, social, and retail media companies. Examples of Integral Ad Science (IAS)'s customers include Paramount Skydance Corporation, Meta and YouTube. Integral Ad Science (IAS) has commercial and technical partners like Spotify, TikTok and X (Twitter). Integral Ad Science (IAS) has suppliers like Criteo.
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