Integral Ad Science, also known as IAS, is a publicly owned company headquartered in the United States. Founded in 2009 and employing approximately 1020 individuals, the company reported $530.1M in revenue as of 2024. The company specializes in ad measurement and verification, providing ad tech tools for ad viewability, verification, and fraud prevention.
A global beauty brand partnered with Integral Ad Science (IAS) to measure and optimize for Quality Attention™ across its skincare campaign in APAC on September 2, 2026, which resulted in a 57% lift in conversions. Previously, on August 27, Mitsubishi Canada collaborated with Integral Ad Science to test an automated media-quality approach to targeting for the 2026 Mitsubishi Outlander's campaign launch. Earlier in August, IAS published its 2025 media quality profile for APAC on August 17, which indicated the region holds the lowest made-for-advertising (MFA) rate globally at 0.7% but has a brand suitability fail rate 1.3 times above the global average. This follows Integral Ad Science undertaking a round of layoffs on August 11, with CEO Lidiane Jones citing a "realigning the company behind these objectives" that necessitated "hard decisions about teams’ structures reporting lines responsibilities and roles across the company." The number of employees affected by the layoffs was not disclosed.
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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.
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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.
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Integral Ad Science (IAS)'s customers primarily consist of entertainment Providers, media and TV services and search, social, and retail media companies. Examples of Integral Ad Science (IAS)'s customers include YouTube, Meta and Paramount Skydance Corporation. Integral Ad Science (IAS) has commercial and technical partners like TikTok, Spotify and Criteo. Integral Ad Science (IAS) has suppliers like Criteo.
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