Integral Ad Science (IAS), also known as Integral Ad Science Holding Corp., is a publicly owned American company founded in 2009. Employing approximately 1020 people, IAS provides ad measurement and verification services, focusing on tools for assessing ad viewability, verifying ad placement, and preventing ad fraud. In 2024, the company reported revenues of approximately $500 million.
Integral Ad Science announced a partnership with Good-Loop to measure carbon emissions from digital advertising, following the launch of the Global Media Sustainability Framework 1.2 at Cannes. This allows advertisers to measure emissions per ad impression across the open internet at no extra cost. A law firm, Bronstein Gewirtz & Grossman LLC, announced on September 18, 2025, an investigation into potential claims on behalf of purchasers of Integral Ad Science Holding Corp. securities before March 2, 2023. The investigation encourages investors who purchased IAS securities before that date and still hold them to contact the firm.
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Integral Ad Science (IAS) offers 2 products in the ad tech industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.
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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.
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Integral Ad Science (IAS)'s customers primarily consist of media and TV services, search, social, and retail media and entertainment Providers companies. Examples of Integral Ad Science (IAS)'s customers include Paramount Global, Meta and YouTube. Integral Ad Science (IAS) has commercial and technical partners like X (Twitter), TikTok and Spotify. Integral Ad Science (IAS) has suppliers like Criteo.
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