GeoEdge is a privately owned cybersecurity and ad tech company founded in 2010 and headquartered in Israel. The company specializes in ad security and verification solutions, providing services to prevent ad fraud and ensure the quality of online advertising. As of 2023, GeoEdge has a team of approximately 70 employees and generates less than $10 million in annual revenue. The company operates globally and has offices in the United States in addition to its headquarters in Israel.
GeoEdge, a global leader in ad security, reported a resurgence of the Morphixx malvertising credit card scam in early September 2024. The new attack vector targets mobile users in the UK and Germany with malicious code embedded in popular JavaScript libraries. In a separate development, GeoEdge and Opera, dedicated to delivering safe and high-quality digital advertising experiences, renewed their collaboration to ensure ad quality and maintain the integrity of the advertising ecosystem. GeoEdge also released a study on ad blocking dynamics worldwide, highlighting the diverse range of blocked creatives in the US due to the complex social and regulatory environment. Furthermore, the company reported an increase in financial ad scams and tech support scams in malvertising campaigns during Q1 2024. Additionally, GeoEdge's AppHarbr, a leader in ad quality control, announced a partnership with Voodoo, a global leader in casual games and apps, to enhance the advertising experience and increase engagement levels in the mobile gaming industry.
GeoEdge offers 2 products in the ad tech industry. GeoEdge's product portfolio comprises of ad measurement and verification.
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GeoEdge's revenues were less than $10M in 2023. Caretta Research has split GeoEdge's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to GeoEdge's revenue breakdown subscribe to Caretta Portal.
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GeoEdge's customers primarily consist of streaming services companies. Examples of GeoEdge's customers include Italiaonline, Financial Times and Dotdash Meredith. GeoEdge has commercial and technical partners like MGID, Digital Turbine and MediaMath.
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