GeoEdge, a privately owned Israeli company founded in 2010, provides ad measurement and verification services. Specializing in ad security solutions, the company operates globally with offices in both Israel and the US. As of 2023, GeoEdge employs approximately 70 people and reports annual revenues under $10 million.
GeoEdge introduced a new ad quality control system on an unspecified date to block deceptive ad creatives, allowing publishers to flag or block manipulative ads. Separately, GeoEdge noted a rise in floating ads, with nearly 60% of users reporting them as frustrating. On an unspecified date, GeoEdge became available through the Amazon Publisher Services (APS) Connections Marketplace, offering global ad security protection. A malvertising scheme exploiting Google APIs to inject malicious scripts into e-commerce sites using JSONP calls was also reported on an unspecified date. Finally, on an unspecified date, GeoEdge partnered with TradPlus to enhance its ad monetization platform's protection against harmful advertising, extending its defense into in-app experiences with AppHarbr.
GeoEdge offers 2 products in the ad tech industry. GeoEdge's product portfolio comprises of ad measurement and verification.
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GeoEdge's revenues were less than $10M in 2024. Caretta Research has split GeoEdge's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to GeoEdge's revenue breakdown subscribe to Caretta Portal.
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GeoEdge's customers primarily consist of software Development and newspaper Publishing companies. Examples of GeoEdge's customers include People Inc., Italiaonline and Financial Times. GeoEdge has commercial and technical partners like Digital Turbine, MediaMath and MGID.
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