GeoEdge, a privately owned Israeli company founded in 2010, provides ad measurement and verification services. Specializing in ad security solutions, the company operates globally with offices in both Israel and the US. As of 2023, GeoEdge employs approximately 70 people and reports annual revenues under $10 million.
On October 29, 2024, Yahoo DSP selected GeoEdge to improve the security and integrity of its advertising ecosystem. Security researchers at GeoEdge discovered a renewed Morphixx malvertising credit card scam in early September 2024, targeting mobile users in the UK and Germany via malicious code embedded in common JavaScript libraries. On January 7, 2025, GeoEdge partnered with POLITICO to improve the delivery of reader-centric advertising, supporting POLITICO's commitment to ad integrity. A strategic collaboration between GeoEdge and MangoX.io was announced to enhance ad quality and safety standards, focusing on transparency and privacy, and eliminating low-quality and malicious ads.
GeoEdge offers 2 products in the ad tech industry. GeoEdge's product portfolio comprises of ad measurement and verification.
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GeoEdge's revenues were less than $10M in 2023. Caretta Research has split GeoEdge's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to GeoEdge's revenue breakdown subscribe to Caretta Portal.
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GeoEdge's customers primarily consist of newspaper Publishing, technology, Information and Internet and software Development companies. Examples of GeoEdge's customers include Dotdash Meredith, Financial Times and Italiaonline. GeoEdge has commercial and technical partners like MediaMath, MGID and Digital Turbine.
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