Digital Turbine, a publicly owned company headquartered in the US, was founded in 2011, employs approximately 1030 individuals, and reported $490.5M in revenue as of 2024. The company specializes in RTB and programmatic solutions, functioning as a mobile growth platform that offers solutions for advertisers, publishers, carriers, and OEMs. It powers advertising and monetization by integrating an ad stack with proprietary technology built into devices by wireless operators and OEMs.
On March 1, 2026, Digital Turbine appointed Ben John as Chief Technology Officer, tasking him with leading its global engineering organization, product architecture, data-first scaling initiatives, and AI-driven development efforts. The company emphasized John's role in strengthening its momentum across the mobile ecosystem as it continues a phase of innovation and expansion. This follows the company's announcement on February 26, 2026, that it hired John, a key executive from Microsoft’s artificial intelligence division, to lead its technology strategy, aiming to accelerate its AI-driven development and global product architecture. Earlier, on February 25, 2026, Digital Turbine publicly announced John's appointment, noting he is a seasoned AI, data, and ad-tech veteran formerly at Microsoft and Xandr, who also worked on Microsoft AI Copilot.
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Digital Turbine offers 4 products in the ad tech and services industry. Digital Turbine's product portfolio comprises of ad measurement and verification, marketer and agency technology and RTB and programmatic.
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Digital Turbine's revenues were $490.5M in 2024. Caretta Research has split Digital Turbine's revenue into 4 different product categories, the largest of which is demand side platform (DSP), which represents 65% of Digital Turbine's revenue.
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Digital Turbine's customers primarily consist of martial arts and media and TV services companies. Examples of Digital Turbine's customers include Spotify and Ultimate Fighting Championship (UFC). Digital Turbine has commercial and technical partners like Rovio Entertainment Corporation, Zynga and Activision Blizzard.
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