MediaMath, a privately held US-based advertising technology firm founded in 2007, provides media buying solutions for brands, specializing in real-time bidding (RTB) and programmatic advertising. Employing approximately 420 people, the company's most recent reported revenue (2023) was less than $50 million. In 2023, MediaMath was acquired by Infillion.
Infillion announced Bill Todd joined as General Manager of its Media Business Unit on an unspecified date. This unit includes Infillion's TrueX, NeXt, InStadium, and IDVx brands, as well as MediaMath, and sells self-service and managed-service media to advertisers and agencies. Infillion also stated that it continually evolves the MediaMath platform to maximize advertiser performance. Separately, Media Thesis conducted performance tests comparing leading demand-side platforms, including MediaMath.
MediaMath's customers primarily consist of technology, Information and Internet, enterprise and telecoms software and food and Beverage Services companies. Examples of MediaMath's customers include IBM, The Coca-Cola Company and eBay. MediaMath has partners like Waev.
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