MediaMath, a privately held US-based advertising technology firm founded in 2007, provides media buying solutions for brands, specializing in real-time bidding (RTB) and programmatic advertising. Employing approximately 420 people, the company's most recent reported revenue (2023) was less than $50 million. In 2023, MediaMath was acquired by Infillion.
Market Research Intellect projected 15.8% compound annual growth for the global Social Advertising Software market from 2024 to 2031, with a valuation of 6.81 billion in 2024 and a projected 16.42 billion by 2031. HTF MI released a Global Demand Side Platforms For Programmatic Advertising Market Study, a 143+ page analysis of the market, including product and industry scope, and market prognosis and status for 2025-2032. WMR published a report titled "An Increase in Demand and Opportunities for Global Real-Time Ad Bidding Solutions Market 2025," providing an analysis of the Real-Time Ad Bidding Solutions industry. Another WMR report, "Online Auction-Based Ad Technologies Market Research Report 2025-2032," offered an in-depth assessment of Online Auction-Based Ad Technologies, including key market trends, technologies, drivers, challenges, policies, players, and strategies. A Global "Programmatic Media Buying Market" 2025 Research Report presented an analysis of the current situation, anticipating robust growth due to increasing automation of ad buying and digital advertising channels.
MediaMath's customers primarily consist of technology, Information and Internet, food and Beverage Services and enterprise cloud companies. Examples of MediaMath's customers include IBM, The Coca-Cola Company and eBay. MediaMath has partners like Waev.
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