Simpli.fi, also known as Simplifi, is a privately owned company headquartered in the US, backed by private equity firms GTCR and Blackstone. Founded in 2010 with approximately 530 employees, it reported $114.0M in revenue as of 2024. The company specializes in programmatic advertising solutions, encompassing CTV, addressable, mobile, video, display, native, and audio, and also provides omnichannel managed services and workflow software.
On February 10, 2026, Simpli.fi announced the launch of its next-generation cross-device attribution capability, which is purpose-built for multi-location brands seeking to understand how media drives incremental outcomes across fragmented consumer journeys. Earlier, on February 4, 2026, Simpli.fi brought Bombora's B2beacon measurement to its platform.
Subscribe for full access to Simpli.fi's products in full detail 
