Simpli.fi, founded in 2010 and headquartered in the US, is a privately owned provider of programmatic advertising solutions. Backed by private equity firms GTCR and Blackstone, the company offers a range of advertising formats, including CTV, addressable, mobile, video, display, native, and audio. Simpli.fi also provides omnichannel managed services and workflow software. As of 2023, the company has around 530 employees and generates approximately $100 million in annual revenue.
Simpli.fi, an advertising success platform, was recognized as a finalist for Cynopsis' Best of the Best Awards in the AdTech – Best DSP category on August 27, 2024. In other news, the company highlighted the importance of choosing the right partner to maximize political messaging exposure in the 2024 election cycle. Simpli.fi also emphasized the significance of leveraging streaming TV best practices to enhance campaign reach and impact. Additionally, the company stressed the importance of connecting effectively with the target audience during the holiday season to maximize sales.
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