WideOrbit, a privately held US-based company founded in 1999, offers advertising technology and systems to the media industry. Its primary product line focuses on real-time bidding (RTB) and programmatic advertising solutions. As of 2023, the company employs approximately 430 people and generates annual revenue of less than $250 million. WideOrbit is a subsidiary of Lumine Group.
WideOrbit sponsored the RAB Fall Board Meeting, held October 6-7, 2025, in Carlsbad, CA, to showcase its solutions for the radio industry. A webinar was held to demonstrate new support for multiple audience rating sources (MARS) within WO Network, WideOrbit's ad sales and commercial operations platform. WideOrbit also showcased streamlined monetization solutions at IBC, focusing on cloud-hosted ad management and automation platforms designed to improve content management, monetization, and distribution. These solutions included modular options for dynamic ad insertion, automated sales workflows, and flexible distribution. The company's technology aims to support sustainable monetization and operational agility.
WideOrbit offers 14 products in the ad tech, media tech and connectivity and cloud industries. WideOrbit's product portfolio comprises of tV and streaming ad tech, audio and enterprise cloud.
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WideOrbit's revenues were less than $250M in 2024. Caretta Research has split WideOrbit's revenue into 7 different product categories, the largest of which is tV and streaming ad sales. For full access to WideOrbit's revenue breakdown subscribe to Caretta Portal.
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WideOrbit's customers primarily consist of telecoms, broadcast television and radio and entertainment Providers companies. Examples of WideOrbit's customers include Paramount Global, University of Florida and Rogers Communications. WideOrbit has commercial and technical partners like Comscore, Mediaocean and Amagi.
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