WideOrbit

http://www.wideorbit.com/
https://www.linkedin.com/company/wideorbit/

WideOrbit is a privately held advertising technology company founded in 1999 and headquartered in the United States. It provides advertising technology and systems to the media industry, including radio, television, and digital. The company has over 430 employees and generates less than $250 million in annual revenue. In 2023, WideOrbit was acquired by Lumine Group. Its main product is RTB and programmatic.

2023 Revenue

Founded

1999

Headcount

425

Headquarters

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

Similar Companies

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WideOrbit offers 7 products in the ad tech, connectivity and cloud and media tech industries. WideOrbit's product portfolio comprises of RTB and programmatic, audio, enterprise cloud and video business systems.

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WideOrbit's revenues were less than $250M in 2023. Caretta Research has split WideOrbit's revenue into 6 different product categories, the largest of which is ad exchange. For full access to WideOrbit's revenue breakdown subscribe to Caretta Portal.

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Dec

13th

2024

03:17

Events, Caretta Research_Monitor Company

Borrell Phoenix

WideOrbit is a sponsor and will be exhibiting at Borrell Phoenix, March 9-11, 2025, in Phoenix, AZ. Interested in Learning More?

Wideorbit

Dec

7th

2024

02:53

Events, Caretta Research_Monitor Company

NRB International Christian Media Conference

WideOrbit will be exhibiting at NRB’s International Christian Media Conference, February 24-27, in Grapevine, TX. Stop by and visit us at booth 1605. Interested in Learning More? Learn about our featured product:

Wideorbit

Nov

5th

2024

17:57

ESG

What’s New in WO Fusion: WideOrbit’s Next-Generation Ad-Sales Tool

Local TV broadcasters face growing complexity in managing multi-platform campaigns. The demand for precise audience targeting and efficient workflow processes is increasing, requiring tools that can keep up with this fast-paced environment. WO Fusion helps broadcasters price, plan, and propose campaigns across multiple platforms and markets, while supporting multiple audience measurement services or “currencies.” WO Fusion is transforming ad-sales workflows and operations, helping local TV broadcasters increase revenue in today’s evolving industry.

Wideorbit

Oct

30th

2024

15:59

Artificial Intelligence

The Transformative Potential of AI in Media Campaign Planning, Ad Sales, and Trafficking Processes

By Brian Thoman, WideOrbit CTO In today’s rapidly changing media industry, organizations are challenged with finding ways to gain efficiencies in ad campaign planning, sales, and trafficking processes, while meeting the increasing demands of advertisers. Advertisers demand increased precision, better results, and improved campaign efficiency, so media companies must find innovative ways to deliver the outcomes advertisers want as competition grows.

Wideorbit

Oct

17th

2024

18:48

Robotics

Ensure Uninterrupted Broadcasts with WO Automation for Radio

How to Reduce Risk with Real-Time Failover Capability Join us for this webinar to discover how real-time failover capability in WO Automation for Radio can ensure your station stays on the air, with no interruptions. In the modern world of radio, even a few seconds of downtime can incur significant costs, both in revenue and in the erosion of listener trust.

Wideorbit

Oct

8th

2024

13:09

Efficiency Drives Converged Linear + Digital Revenue

The convergence of linear and digital media presents both opportunities and challenges for traditional TV and radio broadcasters. Robust linear and digital systems that work well together are essential to effectively fulfill converged ad campaigns and monetize converged media.

Wideorbit

Oct

3rd

2024

11:05

The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities

With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s sports on television is undeniable. This trend not only reflects the growing popularity and quality of women’s sports but also represents a significant opportunity for advertisers to tap into an expanding market.

Wideorbit

Sep

28th

2024

18:26

What’s New in WO Fusion

Enhancements Available Today and New Functionality Coming Soon Join us for this webinar to learn about the powerful new sales features and functionality in WO Fusion, our next-generation ad-sales application for cross-platform, multi-market sellers using multiple audience data services.

Wideorbit

Aug

20th

2024

07:39

Celebrating the Evolution of Radio: From Invention to Advertising

With National Radio Day on August 20 and Radio Commercials Day on August 28, this is the perfect time to reflect on the profound impact radio continues to have on our world, on our communities, and on our lives.

Wideorbit

Aug

13th

2024

08:21

WideOrbit and Comscore Collaborate to Offer Users Person-Level Demos in WO Media Sales and WO Fusion

WideOrbit worked with Comscore to make person-level demographic data available in WO Media Sales and WO Fusion , providing WideOrbit customers a tool for more precise targeting and more effective advertising campaigns. Person-level data gives broadcasters the option to transact on accurate data based on the individuals within a household, including the ability to make apples-to-apples comparisons of person-level demos versus household data across all 210 local markets, with the stability for which Comscore data is known.

Wideorbit

Aug

8th

2024

11:58

Management Changes

WideOrbit Ups Hedrick To CEO Role

WideOrbit founder Eric Mathewson is stepping out of the Chief Executive Officer role at the Lumine Group unit serving the broadcast media industry. This means the President and Managing Director at WideOrbit, who returned to the company in 2023 after a stint at vCreative, is assuming his duties.

Rbr

Aug

6th

2024

18:30

Management Changes

WideOrbit Announces Susie Hedrick Appointed New Chief Executive Officer

WideOrbit announces the promotion of Susie Hedrick to the position of Chief Executive Officer. SAN FRANCISCO , Aug. 7, 2024 /PRNewswire-PRWeb/ -- WideOrbit LLC, one of the market leaders in media revenue workflow management, today announced the promotion of Susie Hedrick to the position of Chief Executive Officer.

IT News Online

WideOrbit's customers primarily consist of broadcast television and radio companies. Examples of WideOrbit's customers include Sinclair Broadcast Group, Paramount Global and Rogers Communications. WideOrbit has commercial and technical partners like Amagi, Comscore and Telos Alliance.

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WideOrbit

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