WideOrbit, a privately owned company headquartered in the US and part of Lumine Group, was founded in 1999, employs approximately 430 individuals, and functions as a tier 1 media tech buyer. The company reported $150.0M in revenue as of 2024. It specializes in TV and streaming ad tech, providing advertising technology and systems to the media industry.

2024 Revenue

Founded

1999

Headcount

425

Headquarters

US

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

40

News Summary:

WideOrbit plans to host a Canadian Summit on May 14, 2026, in Toronto, where it will update clients on its initiatives and vision for the Canadian market and industry leaders will discuss AI, data management, and digital revenue growth. Earlier in March, on March 2, the company introduced WO Aurora, describing it as the next evolution of its WO Automation for Radio platform, designed to modernize broadcast operations with enhanced freedom, mobility, and accessibility for content creation and delivery. Previously, on February 27, WideOrbit published insights on the value of live sports on television, noting that aligning rights strategy, ad sales execution, and revenue management technology is crucial for broadcast and streaming companies to maximize value from events like the FIFA World Cup 2026. In January, specifically on January 16, the company detailed WO Cloud through a webinar, presenting it as a fully hosted solution managed by WideOrbit experts that provides a secure and flexible environment optimized for its software. This followed the December 23, 2025, introduction of the System Effectiveness Review, a service for WO Automation for Radio aimed at optimizing configurations, highlighting training opportunities, and leveraging the system's latest features for users.

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WideOrbit offers 14 products in the connectivity and cloud, ad tech and services and media tech industries. WideOrbit's product portfolio comprises of marketer and agency technology, audio, tV and streaming ad tech and enterprise cloud.
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WideOrbit's revenues were less than $250M in 2024. Caretta Research has split WideOrbit's revenue into 7 different product categories, the largest of which is tV and streaming ad sales. For full access to WideOrbit's revenue breakdown subscribe to Caretta Portal.
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WideOrbit's customers primarily consist of higher Education, entertainment Providers and telecoms companies. Examples of WideOrbit's customers include Rogers Communications, Paramount Global and University of Florida. WideOrbit has commercial and technical partners like Mediaocean, Amagi and Comscore.

Example Customers

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Example Partners

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