WideOrbit

http://www.wideorbit.com/
https://www.linkedin.com/company/wideorbit/

WideOrbit is a privately owned company headquartered in the US and a subsidiary of Lumine Group. Founded in 1999, the company employs approximately 430 individuals and reported $155.0M in revenue as of 2025. WideOrbit functions as a tier 1 media tech buyer, providing advertising technology and systems to the media industry, specializing in TV and streaming ad tech.

2025 Revenue

Founded

1999

Headcount

425

Headquarters

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

News Summary:

On April 22, 2026, William “Dub” Irvin, managing director and vice president at WideOrbit, demonstrated WO Aurora Web Studio and its Live Mic feature at the 2026 NAB Show in Las Vegas, showcasing a browser-based approach to radio automation that enables presenters to go live using a microphone, laptop, and internet connection. Previously, on April 17, vCreative expanded its Cloud AutoDub integrations to include WideOrbit’s WO Aurora, establishing a cloud-native pipeline for connecting production to playout that processes and delivers spots with metadata, aiming to accelerate speed-to-air and reduce operational risk without requiring local server infrastructure. This integration was announced as the NAB Show was preparing to open on April 16. Also on April 16, Beasley Media Group partnered with WideOrbit to demonstrate live broadcast workflows at the NAB Show, with its 102.7 Coyote Country (KCYE-FM) station broadcasting live from WideOrbit's booth on April 20 and 21. Earlier, on April 14, a report detailed that Lumine’s acquisition of WideOrbit introduced a structured, data-driven operating framework complementing WideOrbit’s experience-led decision-making, which brought greater consistency and pragmatism to how decisions were made.

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WideOrbit offers 14 products in the media tech, connectivity and cloud and ad tech and services industries. WideOrbit's product portfolio comprises of tV and streaming ad tech, marketer and agency technology, enterprise cloud and audio.

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WideOrbit's revenues were less than $250M in 2025. Caretta Research has split WideOrbit's revenue into 7 different product categories, the largest of which is tV and streaming ad sales. For full access to WideOrbit's revenue breakdown subscribe to Caretta Portal.

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Apr

30th

2026

12:28

Emerging Tech

WideOrbit at NAB 2026: WO Aurora Takes Center Stage

NAB Show 2026 was a big one for WideOrbit. From a live broadcast on the show floor to a Best of Show award, our team had an incredible few days in Las Vegas. We thoroughly enjoyed connecting with broadcasters, answering questions, and demonstrating what the future of radio automation looks like in practice.

Wideorbit

Apr

29th

2026

18:30

Events, Awards and Recognitions, Emerging Tech

WideOrbit at NAB 2026: WO Aurora Takes Center Stage

4RFV International Broadcast News

Apr

22nd

2026

10:02

New Offerings, Emerging Tech

WideOrbit champions browser-based automation

At the 2026 NAB Show in Las Vegas, William “Dub” Irvin, managing director and vice president at WideOrbit, demonstrated WO Aurora Web Studio and its Live Mic feature for 2 Mins of Tech. WO Aurora is a browser-based approach to radio automation that allows presenters to go live using a microphone, a laptop and an internet connection.

RedTech News

Apr

17th

2026

09:25

B2B Tag

vCreative Extends Cloud Audio Delivery To RCS’s ZettaCloud, WideOrbit’s WO Aurora’

vCreative expanded its Cloud AutoDub integrations to work with WideOrbit’s WO Aurora and, coming soon, RCS’s ZettaCloud, connecting production to playout without local server infrastructure and removing most manual audio transfer steps. The cloud-native pipeline continuously checks, processes and delivers spots in the correct format with metadata and companion files, aiming to accelerate speed-to-air and reduce operational risk.

TVNewsCheck

Apr

16th

2026

08:39

Emerging Tech

vCreative Expands Cloud Integrations With RCS and WideOrbit

vCreative has introduced integrations with automation systems WideOrbit Aurora and RCS’s ZettaCloud. “The integrations connect vCreative’s Cloud AutoDub technology directly to both platforms, enabling produced audio to flow automatically from production to playout, seamlessly, with no local server infrastructure required,” it stated in its announcement, made as the NAB Show prepares to open this weekend.

Radio World

Apr

16th

2026

06:30

Partnerships and Alliances, Emerging Tech

Beasley Media Group partners with WideOrbit for live NAB Show demo

Beasley Media Group is partnering with ad manager WideOrbit to demonstrate live broadcast workflows at the 2026 NAB Show in Las Vegas. The company’s 102.7 Coyote Country (KCYE-FM) station will broadcast live from the WideOrbit booth in the Central Hall of the Las Vegas Convention Center on April 20 and 21 from 12 p.m. to 3 p.m. PT.

RedTech News

Apr

14th

2026

10:25

B2B Tag

Leaders on Leaders: WideOrbit’s Post

Susie describes a clear before‑and‑after following Lumine’s acquisition. Lumine introduced a more structured, data‑driven operating framework that complemented WideOrbit’s experience‑led decision‑making. This approach brought greater consistency and pragmatism to how decisions were made, without displacing leadership judgment.

Lumine Group

Apr

9th

2026

12:20

NAB Show 2026: The Lumine Companies Attending

A Layered View of Media Operations At Lumine, we view media software through the lens of the full value chain, where complexity concentrates, how systems interconnect, and where long-term ownership enables steady, deliberate growth. Where Complexity Concentrates Media organizations today are balancing linear and digital revenue models, evolving rights structures, and increasing expectations for accuracy and transparency across sales, billing, and delivery.

Lumine Group

Apr

1st

2026

08:26

Emerging Tech

Beasley Station Will Demo WO Aurora at NAB Show

A Beasley Media Group station will broadcast live from the floor of the NAB Show to help demonstrate a new automation offering from WideOrbit. KCYE(FM) 102.7 Coyote Country will use the WO Aurora platform to broadcast from the WideOrbit booth in the Central Hall on Monday and Tuesday April 20 and 21, from noon to 3 p.m. each day.

Radio World

Mar

30th

2026

10:38

WideOrbit Announces New Name, New Features for Flagship Radio Automation Software

WideOrbit is pleased to introduce WO Aurora, a new name for its flagship radio automation software. WO Aurora is the cloud-powered evolution of WO Automation for Radio, and a major leap forward in how broadcasters create, collaborate, and deliver content.`

Wideorbit

Mar

29th

2026

13:00

New Offerings, Emerging Tech

WideOrbit Announces New Name, New Features for Flagship Radio Automation Software

Introducing WO Aurora WideOrbit is pleased to introduce WO Aurora, a new name for its flagship radio automation software. WO Aurora is the cloud-powered evolution of WO Automation for Radio, and a major leap forward in how broadcasters create, collaborate, and deliver content.

PRZoom

Mar

10th

2026

10:09

Events, B2B Tag

WideOrbit Canadian Summit

WideOrbit is hosting a Canadian Summit on Thursday, May 14, 2026, in Toronto, ON. We look forward to reconnecting with our Canadian clients to discuss the current landscape and future outlook for the media industry in Canada. We’ll provide an update on WideOrbit initiatives, solutions, and vision for the Canadian market, and industry leaders will share their perspectives on AI, data management, and digital revenue growth.

Wideorbit

WideOrbit's customers primarily consist of entertainment Providers, telecoms and higher Education companies. Examples of WideOrbit's customers include University of Florida, Paramount Global and Rogers Communications. WideOrbit has commercial and technical partners like Comscore, Mediaocean and Amagi.

Analysis

Data

Analysis

Data

WideOrbit

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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