WideOrbit

http://www.wideorbit.com/
https://www.linkedin.com/company/wideorbit/

WideOrbit, a privately owned company headquartered in the United States, operates as a subsidiary of Lumine Group. Founded in 1999, the company employs approximately 430 individuals and reported $155.0M in revenue as of 2025. It provides advertising technology and systems to the media industry, specializing in TV and streaming ad tech.

2025 Revenue

Founded

1999

Headcount

425

Headquarters

United States

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

News Summary:

WideOrbit noted the increasing integration of artificial intelligence into media operations tools, moving from a conceptual subject to a practical component for sales, traffic, and operations teams as of June 17, 2026. This follows observations on May 29, 2026, regarding a fundamental shift in media consumption, where audience attention is fragmenting across various platforms, necessitating an adaptable ad strategy from media organizations. Earlier, at NAB Show 2026, WideOrbit featured its WO Aurora solution, which received a "Best of Show" award. The company engaged with broadcasters and demonstrated radio automation during a live broadcast on the show floor through April 30, 2026.

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WideOrbit offers 14 products in the connectivity and cloud, ad tech and services and media tech industries. WideOrbit's product portfolio comprises of marketer and agency technology, tV and streaming ad tech, audio and enterprise cloud.

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WideOrbit's revenues were less than $250M in 2025. Caretta Research has split WideOrbit's revenue into 7 different product categories, the largest of which is tV and streaming ad sales. For full access to WideOrbit's revenue breakdown subscribe to Caretta Portal.

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Jul

10th

2026

15:36

Events, Emerging Tech, B2B Tag, New Offerings, Events and Conferences

WideOrbit

WideOrbit is a sponsor and will be attending IBC 2026, the International Broadcasting Conference, taking place September 11-14 at the RAI in Amsterdam. IBC brings together the best and brightest in media, entertainment, and technology, and we’d love to see you there.

Wideorbit

Jul

10th

2026

10:55

Artificial Intelligence, B2B Tag

Media Organizations Are Data

Data has always been central to media operations. Every ad that airs, every campaign that delivers, and every audience that’s measured- all of it generates data. The question isn’t whether you’re collecting enough data, or even whether it’s the right data; the real question is: are you effectively maximizing the value of the data you have? For most media companies, the honest answer is no.

Wideorbit

Jul

9th

2026

11:10

Events and Conferences

How Broadcasters Win More Deals with Interactive TV Experiences

WideOrbit Spotlight: IRCODE in Action Broadcasters are under pressure to prove engagement, action, and performance — not just reach. IRCODE closes that gap by using real-time image recognition to make broadcast content interactive, shoppable, and measurable.

Wideorbit

Jun

17th

2026

17:03

Emerging Tech, Artificial Intelligence, B2B Tag

AI in Media Ad Ops: Practical Steps to Move from Experiment to Everyday

Just a few years ago, artificial intelligence in media operations was mostly a subject for conference keynotes and strategy documents. Today, it’s on the verge of becoming integral to the tools that sales, traffic, and operations teams use every day — if it’s not already.

Wideorbit

May

29th

2026

14:08

Audiences Are Everywhere. Your Ad Strategy Should Be Too.

Something fundamental has shifted in how people consume media. Audiences aren’t abandoning television or radio content; they’re just expanding how, where, and when they engage with it. And that expansion is accelerating. For media organizations, the fragmentation of audience attention isn’t a distant trend that’s coming at some point in the future; it’s today’s reality.

Wideorbit

May

13th

2026

16:35

Events, Emerging Tech, B2B Tag

WideOrbit

WideOrbit is a sponsor and will be attending Momentum, the premier event for Christian music radio professionals. The event takes place May 26-29, 2026, in Orlando, FL. Meet With Us We welcome the opportunity to learn more about your unique business needs and explore how our comprehensive radio solutions can help.

Wideorbit

Apr

30th

2026

12:28

Emerging Tech

WideOrbit at NAB 2026: WO Aurora Takes Center Stage

NAB Show 2026 was a big one for WideOrbit. From a live broadcast on the show floor to a Best of Show award, our team had an incredible few days in Las Vegas. We thoroughly enjoyed connecting with broadcasters, answering questions, and demonstrating what the future of radio automation looks like in practice.

Wideorbit

Apr

29th

2026

18:30

Events, Awards and Recognitions, Emerging Tech

WideOrbit at NAB 2026: WO Aurora Takes Center Stage

4RFV International Broadcast News

Apr

22nd

2026

10:02

New Offerings, Emerging Tech

WideOrbit champions browser-based automation

At the 2026 NAB Show in Las Vegas, William “Dub” Irvin, managing director and vice president at WideOrbit, demonstrated WO Aurora Web Studio and its Live Mic feature for 2 Mins of Tech. WO Aurora is a browser-based approach to radio automation that allows presenters to go live using a microphone, a laptop and an internet connection.

RedTech News

Apr

17th

2026

09:25

B2B Tag

vCreative Extends Cloud Audio Delivery To RCS’s ZettaCloud, WideOrbit’s WO Aurora’

vCreative expanded its Cloud AutoDub integrations to work with WideOrbit’s WO Aurora and, coming soon, RCS’s ZettaCloud, connecting production to playout without local server infrastructure and removing most manual audio transfer steps. The cloud-native pipeline continuously checks, processes and delivers spots in the correct format with metadata and companion files, aiming to accelerate speed-to-air and reduce operational risk.

TVNewsCheck

Apr

16th

2026

08:39

Emerging Tech

vCreative Expands Cloud Integrations With RCS and WideOrbit

vCreative has introduced integrations with automation systems WideOrbit Aurora and RCS’s ZettaCloud. “The integrations connect vCreative’s Cloud AutoDub technology directly to both platforms, enabling produced audio to flow automatically from production to playout, seamlessly, with no local server infrastructure required,” it stated in its announcement, made as the NAB Show prepares to open this weekend.

Radio World

Apr

16th

2026

06:30

Partnerships and Alliances, Emerging Tech

Beasley Media Group partners with WideOrbit for live NAB Show demo

Beasley Media Group is partnering with ad manager WideOrbit to demonstrate live broadcast workflows at the 2026 NAB Show in Las Vegas. The company’s 102.7 Coyote Country (KCYE-FM) station will broadcast live from the WideOrbit booth in the Central Hall of the Las Vegas Convention Center on April 20 and 21 from 12 p.m. to 3 p.m. PT.

RedTech News

WideOrbit's customers primarily consist of higher Education, telecoms and entertainment Providers companies. Examples of WideOrbit's customers include Paramount Skydance Corporation, Rogers Communications and University of Florida. WideOrbit has commercial and technical partners like Comscore, Mediaocean and Amagi.

Example Customers

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Example Partners

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Analysis

Data

Analysis

Data

WideOrbit

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Customers

Example Partners

Analyst insight reports