WideOrbit, a privately held US-based company founded in 1999, offers advertising technology and systems to the media industry. Its primary product line focuses on real-time bidding (RTB) and programmatic advertising solutions. As of 2023, the company employs approximately 430 people and generates annual revenue of less than $250 million. WideOrbit is a subsidiary of Lumine Group.

2024 Revenue

Founded

1999

Headcount

425

Headquarters

US

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

15

News Summary:

WideOrbit sponsored the RAB Spring Board Meeting in Tampa, Florida, from March 18-19, 2025, showcasing solutions for the radio industry. On April 28-30, 2025, WideOrbit attended POSSIBLE in Miami, offering to discuss digital order management solutions. SVP of Professional Services, Devlin Jefferson, moderated a panel discussion at Borrell Phoenix earlier in March on converting clients into cross-platform buyers. Finally, WideOrbit hosted a Canadian Summit in Toronto, Ontario on May 15, 2025, focusing on the Canadian media industry landscape, WideOrbit initiatives, and perspectives from industry partners on AI, measurement, attribution, and digital (OTT/CTV).

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WideOrbit offers 8 products in the media tech, ad tech and connectivity and cloud industries. WideOrbit's product portfolio comprises of audio, video business systems, premium video and CTV, RTB and programmatic and enterprise cloud.
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WideOrbit's revenues were less than $250M in 2024. Caretta Research has split WideOrbit's revenue into 6 different product categories, the largest of which is ad sales and traffic. For full access to WideOrbit's revenue breakdown subscribe to Caretta Portal.
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WideOrbit's customers primarily consist of broadcast television and radio, telecoms and entertainment Providers companies. Examples of WideOrbit's customers include Sinclair Broadcast Group, Rogers Communications and Paramount Global. WideOrbit has commercial and technical partners like Comscore, Telos Alliance and Amagi.

Example Customers

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Example Partners

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