News Summary:
On July 23, 2026, Bell Media announced a frequency swap for its two radio brands in Kitchener/Waterloo, Ontario, effective July 28. CHR “105.3 Virgin Radio” will transition to 99.5 CKKW-FM Kitchener, while Variety Hits “Bounce Radio 99.5” will move to 105.3 CFCA-FM Kitchener. This follows news from July 21, 2026, when preliminary Numeris data indicated Bell Media's exclusive live coverage of the FIFA World Cup 2026 captivated 30.5 million unique Canadian viewers, representing 75% of the country’s population, across TSN, RDS, CTV, Noovo, and Crave. Previously, on July 16, 2026, Bell Media President Sean Cohan underscored the World Cup’s positive impact on the company's digital asset strategy. Earlier, on July 8, 2026, TSN's design team developed its 2026 FIFA World Cup broadcast graphics package centered on the soccer scarf, aiming to symbolize a shared fan culture. Separately, on July 7, 2026, MuchMusic celebrated five years since its digital relaunch, having cultivated a community of nearly 8.5 million followers through its focus on music, entertainment, and pop culture.
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