Quickplay

https://www.quickplay.com
https://www.linkedin.com/company/quickplay-ott/

Quickplay, formerly known as Firstlight Media, is a privately owned company headquartered in Canada. Founded in 2004, the company employs approximately 230 individuals and reported $56.0M in revenue as of 2025. It is considered a tier 2 media tech buyer. The company specializes in video business systems, offering a cloud-based platform for the distribution, management, and monetisation of premium video content across various devices and networks.

2025 Revenue

Founded

2004

Headcount

225

Headquarters

Canada

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

News Summary:

On August 17, 2026, Quickplay highlighted how social media's ability to rapidly clip and publish live broadcast moments presents a significant challenge, often preempting the original broadcaster. Earlier on August 9, Quickplay explained the limitations of reactive autoscaling for live events, noting that its typical 60-180 second catch-up times cannot accommodate the sudden, intense traffic spikes that break conventional scaling assumptions. On the same date, the company revealed it validated its live event architecture against a 25 million concurrent user target on June 11, 2026, during a 45-minute test simulating a major broadcast event. During this test, a P95 latency spike from 37ms to 1815ms at Phase 2 onset, which generated questions, was clarified by Quickplay as not a scaling failure. Also on August 9, Quickplay articulated its perspective that pre-scaling should be considered an insurance policy with a fixed, predictable premium rather than wasted compute capacity.

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Quickplay offers 4 products in the enterprise tech, media tech and media and telecoms services industries. Quickplay's product portfolio comprises of video business systems, media managed services, generative AI, production and post production, other media and content supply chain.

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Quickplay's revenues were less than $100M in 2025. Caretta Research has split Quickplay's revenue into 6 different product categories, the largest of which is tV and online video platforms (OVP CMS). For full access to Quickplay's revenue breakdown subscribe to Caretta Portal.

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Sep

3rd

2026

08:19

Emerging Tech, New Offerings, Artificial Intelligence, New Offerings

Quickplay Launches AI-Powered Live Operations Platform

Quickplay has rolled out Live Operations, a cloud-native control plane designed to help broadcasters and streaming operators manage live channels, ad decisioning, clip production and monitoring from a single console. The company said the product is aimed at broadcasters running live-linear and FAST channels, news organizations with distributed stations, sports rights holders and operators managing multiple channels at once.

TVNewsCheck

Aug

31st

2026

16:23

B2B Tag, New Offerings

75%. That's the Number That Should Scare Every Broadcaster.

New research from Caretta Research, sponsored by Quickplay, put a number on something we've all felt for years. Broadcast journalists and production teams spend up to 75% of their day on technical busywork. Not reporting. Not producing.

Quickplay

Aug

17th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, New Offerings

Turning Live Broadcasts Into Social

Social media has cut the window to hold a viewer’s attention down to seconds, not hours. A moment airs, and within minutes, someone with a phone and a TikTok account has already clipped it, captioned it, and hit publish, beating the broadcaster who actually owns the footage to the punch.

TwelveLabs

Aug

9th

2026

15:09

Emerging Tech, B2B Tag

Why Reactive Autoscaling Fails at Live Event Scale

For most platforms, autoscaling is good enough. Traffic rises gradually. CPU climbs. A threshold trips. New pods spin up. New nodes follow. The system catches up in 60-180 seconds and nobody notices the lag. Live events break every assumption in that model.

Quickplay

Aug

9th

2026

15:07

Emerging Tech, B2B Tag

What 25 Million Concurrent Viewers Actually Looks Like

On June 11, 2026, Quickplay validated its live event architecture against a 25 million concurrent user target. The test ran for 45 active minutes across a structured load pattern simulating a real major broadcast event.

Quickplay

Aug

9th

2026

15:06

Emerging Tech, B2B Tag, Events and Conferences

Scaling Is Not Waste. It Is Insurance.

The standard objection to pre-scaling is always the same. you are paying for compute you are not using. That objection treats idle capacity as waste. That objection is wrong. Pre-scaling is an insurance policy with a fixed, predictable premium.

Quickplay

Aug

9th

2026

15:06

B2B Tag

The P95 Spike Was Not a Failure. Here Is What It Was.

During the 25 million concurrent user test on June 11, P95 latency spiked from 37ms to 1,815ms at Phase 2 onset. That number looks alarming. It generated questions from everyone who saw the data. It was not a scaling failure.

Quickplay

Jul

21st

2026

09:10

Events, B2B Tag, Events and Conferences

Quickplay, Caretta Research, Evergent and Yospace Announce the 2026 IBC Pride Happy Hour

Amsterdam, Netherlands, 21st July 2026 – Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on Friday 11th September, from 5-7pm at The Traveller Restaurant, Amsterdam.

Prowly

Jul

6th

2026

18:49

Emerging Tech

75% of Journalist Time Squandered on Technical Busywork

Broadcast journalism and production staff are currently spending around 75 percent of their time on technical workflows, often referred to as “busywork”, leaving only a fraction of their time available for doing what they are best at: delivering timely, accurate, trusted and relevant content to their local audiences.

Content+Technology

May

18th

2026

01:00

The Content Value Chain Has Changed. Most Operators Haven't.

Media companies are sitting on one of the most valuable assets in the digital economy: premium content. The top 10 media companies alone are spending ~$200Bn a year on content. The traditional value chain for distribution and monetization is release focused and linear.

Quickplay

Apr

20th

2026

10:00

Partnerships and Alliances, New Offerings, Artificial Intelligence

Visible Things Supercharges the Superfan Economy with Quickplay's AI Studio and Content to Value Operating System

TORONTO, April 20, 2026 Partnership serves up what superfans crave, at scale and speed TORONTO , April 20, 2026 /PRNewswire/ -- Quickplay, the Content to Value Operating System, and Visible Things, the creator-driven platform redefining how talent connects with their most passionate audiences, today announced a partnership to leverage Quickplay's Content to Value Operating System and deploy AI Studio across the Visible Things' infrastructure.

Morningstar

Apr

19th

2026

18:30

Partnerships and Alliances, New Offerings, Artificial Intelligence

Visible Things Supercharges the Superfan Economy with Quickplay's AI Studio and Content to Value Operating System

Partnership serves up what superfans crave, at scale and speed TORONTO , April 20, 2026 /PRNewswire/ -- Quickplay, the Content to Value Operating System, and Visible Things, the creator-driven platform redefining how talent connects with their most passionate audiences, today announced a partnership to leverage Quickplay's Content to Value Operating System and deploy AI Studio across the Visible Things' infrastructure.

Le Lézard

Quickplay's customers primarily consist of telecoms, search, social, and retail media and enterprise cloud companies. Examples of Quickplay's customers include Google, Amazon Web Services (AWS) and AT&T. Quickplay has commercial and technical partners like TwelveLabs, Google and Evergent. Examples of Quickplay's suppliers include Google, Skyline Communications and CleverTap.

Analysis

Data

Analysis

Data

Quickplay

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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