Sportsnet is a privately owned Canadian media company headquartered in Canada, owned by Rogers Sports & Media. Founded in 1998 and employing approximately 550 individuals, the company functions as a tier 1 media tech buyer, specializing in media and TV services. Operating as a Canadian English-language sports media brand, Sportsnet encompasses a multiplatform brand offering that includes Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet 650 Vancouver, Sportsnet+, and the Sportsnet apps. Its television offerings consist of four regional channels: Sportsnet East, Sportsnet Ontario, Sportsnet West, and Sportsnet Pacific, alongside nationally-distributed channels such as Sportsnet ONE, Sportsnet 360, and Sportsnet World.
On April 22, 2026, Tony Staffieri, speaking at the Rogers 2026 Annual General Meeting held at its Sportsnet Studio, stated that 2025 marked the fourth consecutive year of "industry-leading results," with the company attracting the most combined Wireless and Internet net subscribers and outperforming competitors in Wireless and Cable margins. Previously, on March 30, Sportsnet, alongside the National Hockey League (NHL) and U.S. broadcast partners ESPN and TNT Sports, launched a collaborative marketing campaign ahead of the 2026 Stanley Cup Playoffs, described as a "first-of-its-kind" approach for the league. Earlier in March, on the 22nd, Sportsnet officially unveiled its 2026 Toronto Blue Jays broadcasting team, confirming coverage would begin March 27 for Opening Day against the Athletics, with no major changes expected to the lineup. This followed news from March 3 that Jamie Campbell, host of Blue Jays Central, received an Honorary Doctorate of Sacred Letters from Huntington University on February 26.
Sportsnet offers 3 products in the media and telecoms services industry. Sportsnet's product portfolio comprises of media and TV services and broadcast television and radio.
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Sportsnet currently holds 24 broadcasting rights for sports competitions including rugby league, tennis, ice hockey, rugby union, badminton, golf, combat sports, basketball, motorsports, horse racing, curling, multi-sport, soccer | association football, winter sports and baseball.
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