National Basketball Association

http://www.nba.com
https://www.linkedin.com/company/national-basketball-association/

National Basketball Association, also known as NBA, is a privately owned entity headquartered in the United States. Founded in 1946, the organization, which employs approximately 27,810 individuals, reported $12.3B in revenue as of 2025. The company specializes in spectator sports, operating the NBA, WNBA, NBA GLeague, NBA 2K League, and Basketball Africa League.

2025 Revenue

Founded

1946

Headcount

27,807

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Milwaukee Bucks on October 2 became the second NBA franchise, after the Oklahoma City Thunder, to join the league’s in-house streaming platform, launching Bucks+ for in-market fans at $100 per season or $20 per month. Also on October 2, NBA Commissioner Adam Silver stated he was surprised to learn that Los Angeles Lakers controlling owner Mark Walter planned to sell the franchise, a transaction ultimately valued at a record $12.5 billion. This follows news from September 30 suggesting Jerry Colangelo and Bill Foley presented a strong combined bid to purchase an NBA expansion team in Las Vegas, potentially at a $12 billion to $13 billion valuation. The league had earlier, on September 29, narrowed the race for a Las Vegas expansion franchise to three finalist groups, with an announcement expected "in the very near future." This development for the Lakers also comes after venture capitalist Joshua Kushner and former Walt Disney Co. chief executive Bob Iger awaited league approval for their acquisition of the team last month, with a reported league rule change from September 28 potentially paving the way for the deal.

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National Basketball Association offers 9 products in the sports and media and telecoms services industries. National Basketball Association's product portfolio comprises of sports tickets, merchandise and sponsorship, ball sports, broadcast television and radio, niche sports and media and TV services.

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National Basketball Association's revenues were over $1B in 2025. Caretta Research has split National Basketball Association's revenue into 6 different product categories, the largest of which is basketball. For full access to National Basketball Association's revenue breakdown subscribe to Caretta Portal.

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Oct

7th

2026

11:38

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Nestlé and NBA announce multi-year international marketing partnership

VEVEY, Switzerland , Oct. 7, 2026 /PRNewswire/ — Nestlé and the NBA are entering a new, multi‑year international marketing partnership making Milo , Nescau and Nesquik Official Partners of the NBA. Milo, Nescau and Nesquik becoming Official Partners of the NBA The agreement spans 21 markets across four continents and is designed to engage fans and inspire youth basketball participation around the world.

Sina Hong Kong

Oct

7th

2026

08:13

B2B Tag

Thunder reportedly in danger of losing $24M high-impact defensive menace if unable to extend

The Oklahoma City Thunder have some major moves to make as their young talent is starting to get to the point where they can receive their second contracts. This summer, the Thunder organization already had to make some hard decisions.

The Sporting News

Oct

7th

2026

06:30

Partnerships and Alliances, Sports Rights Updates, B2B Tag, Partnerships

Nestlé signs biggest-ever global brand deal with NBA

Nestlé’s NBA partnership: overview Nestlé has signed its largest global brand collaboration Partnership with NBA covers 21 markets across four continents from 2027 onwards Milo, Nescau and Nesquik gain NBA branding fan activations globally Deal aims to boost youth basketball participation worldwide Strategy supports larger marketing platforms and stronger consumer engagement globally Nestlé has teamed up with none other than the NBA (National Basketball Association) to make Milo, Nescau and Nesquik Official Partners.

Confectionery News

Oct

7th

2026

06:30

Partnerships and Alliances, Sports Rights Updates, B2B Tag, Partnerships

Nestlé signs biggest-ever global brand deal with NBA

Food Navigator

Oct

7th

2026

01:55

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Nestlé signs NBA deal to reach younger customers

Jean-Luc Ichard/iStock Editorial via Getty ImagesNestlé (NSRGY) is stepping up its use of sports sponsorships to connect with younger consumers, signing its biggest-ever international marketing partnership with the NBA for its cocoa and malted-drinks business.

Seeking Alpha

Oct

6th

2026

22:52

Events, Emerging Tech, B2B Tag, Events and Conferences

Listen Labs x NBA: Warriors vs Phoenix Suns

Join Listen Labs courtside energy at Chase Center for Warriors vs. Suns. We're hosting a small group of Insights, UX and Marketing leaders in a private suite at Chase Center for the Golden State Warriors vs.

Luma

Oct

6th

2026

15:50

B2B Tag

NBA vs Omnichannel Pharma: How They Work Together

In NBA vs omnichannel pharma debates, the usual comparison misses a deeper commercial problem. Pharma teams do not need more disconnected prompts, and they certainly don’t need more channels running simultaneously. They need a system that recognizes current Healthcare Professional (HCP) intent, selects a single relevant next action, and coordinates field and digital execution without adding to physician fatigue.

PharmaForceIQ

Oct

6th

2026

08:40

Business Expansion, B2B Tag, Geographic Expansion

NBA’s Europe Proposal Unanimously Rejected by EuroLeague Teams Over 'Unacceptable’'Terms

The NBA’s ambitious plan to reshape European basketball has encountered a significant roadblock, with EuroLeague shareholder clubs rejecting the league’s initial proposal for collaboration amid widespread dissatisfaction with the terms. EuroLeague’s shareholders rejected the proposal during a meeting in Cernobbio, Italy, on Tuesday.

Fadeaway World

Oct

6th

2026

06:30

Partnerships and Alliances, Sports Rights Updates, Partnerships

Disney+ secures NBA broadcasting rights in Portugal

Starting with the 2026/27 season, Disney+ will begin showing NBA games in Portugal as a result of a ten-year deal between The Walt Disney Company and the North American basketball league, with the agreement extending until the 2035/36 season.

The Portugal News

Oct

6th

2026

05:01

B2B Tag, Facility Expansion

EuroLeague Shareholders Reject Merger Proposal For NBA Europe

EuroLeague shareholders rejected an NBA proposal to fold the competition into Adam Silver's planned NBA Europe, three sources told The Athletic. Club owners and league executives turned down the terms at a meeting Tuesday in Cernobbio, Italy.

RealGM

Oct

5th

2026

23:30

Partnerships and Alliances, B2B Tag, Partnerships

How Sports Teams Are Rebuilding Their Local Media Businesses - Amoh Sports Media

Editor's Note Amoh Sports Media is a column by Nana Kofi Amoh — author of Amoh Sports Media and sports media analyst evaluating the evolution of regional broadcasting. This piece maps the multi-league scramble to replace dying RSNs: the NHL's new centralized production operation, the NBA's interim pivot back to free over-the-air (OTA) television with teams like the Bucks and Hawks, and why a hybrid model balancing central production with local market flexibility is winning the post-cable era.

Stateofstreaming

Oct

5th

2026

06:27

Events, B2B Tag, Events and Conferences

Sands China looks for a boost from hosting NBA games again

KeongDaGreat/iStock Editorial via Getty ImagesThe NBA China Games return to Macau this week with two preseason matchups between the Dallas Mavericks and Houston Rockets at Sands China's (SCHYY) (SCHYF) The Venetian Arena.

Seeking Alpha

Examples of National Basketball Association's suppliers include Microsoft, Adobe and PlaySight.

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National Basketball Association sells broadcasting rights of its 5 basketball and esports competitions to 120 companies globally, covering 28 countries. National Basketball Association's rights holders include YouTube. National Basketball Association currently holds 6 broadcasting rights for sports competitions including basketball.

Analysis

Data

Analysis

Data

National Basketball Association

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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