National Basketball Association

http://www.nba.com
https://www.linkedin.com/company/national-basketball-association/

National Basketball Association, also known as NBA, is a privately owned entity headquartered in the US. Founded in 1946, it employs approximately 20,900 individuals and reported $11.3B in revenue as of 2024. The company specializes in spectator sports, operating the NBA, WNBA, NBA GLeague, NBA 2K League, and Basketball Africa League.

2024 Revenue

Founded

1946

Headcount

20,893

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On February 21, 2026, the National Basketball Association (NBA) aimed to address significant league problems, specifically citing the prevalence of three-pointers and a perceived lack of defense. Previously, on February 20, the league indicated its intention to combat "tanking"—the practice of intentionally losing games to secure better draft picks—an issue widely criticized by fans and experts, with Charles Barkley's proposals for combating tanking deemed particularly sensible. Earlier the same day, reports suggested the Miami Heat could benefit if one of the new proposed anti-tanking measures passed, potentially allowing them to compete for the playoffs while also having a shot at the NBA lottery. Also on February 20, Enes Kanter Freedom stated he believes China is the reason for his current absence from the NBA, attributing it to the league's relationship with the country and expressing his fitness to play and his hope for EuroBasket if the NBA continues to "shut its doors" on him. This follows a February 19 report that the NBA recently fined the Utah Jazz $500,000 and the Indiana Pacers $100,000 for their handling of players, against the backdrop of ongoing discussions surrounding tanking.

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National Basketball Association offers 9 products in the media and telecoms services and sports industries. National Basketball Association's product portfolio comprises of sports tickets, merchandise and sponsorship, broadcast television and radio, niche sports, ball sports and media and TV services.

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National Basketball Association's revenues were over $1B in 2024. Caretta Research has split National Basketball Association's revenue into 6 different product categories, the largest of which is basketball. For full access to National Basketball Association's revenue breakdown subscribe to Caretta Portal.

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Feb

24th

2026

07:51

B2B Tag

breaking moment propels him past Wembanyama as NBA's next face

Cooper Flagg's rookie campaign has given every indication that he’s destined for superstardom. He’s lived up to the hype and is checking all the boxes for a superstar on the rise. His growing popularity has now reached the realm of NBA jersey sales, as the jersey he wore in the first half of his NBA debut against the San Antonio Spurs on October 22 sold in a private auction by Sotheby’s for a record $1 million.

The Smoking Cuban

Feb

23rd

2026

11:48

B2B Tag

Traina Thoughts Mailbag: NFL, MLB Could Soon See Significant Broadcast Changes

Welcome to another Traina Thoughts Mailbag. We have questions that came in via Instagram, through the app formerly known as Twitter and from readers of this column. I will answer your questions in that order. Thanks, as always, for the submissions.

Sports Illustrated US

Feb

23rd

2026

06:28

Blockchain, B2B Tag

How Web3 Integration Boosts Customer Retention in 2026

The digital services market gets tougher every year. Companies pour millions into customer acquisition, but the numbers tell a brutal story: most users vanish after their first purchase. Bain & Company research shows that even modest improvements in customer retention dramatically multiply profitability.

openPR

Feb

22nd

2026

08:23

B2B Tag

A Radical NBA Draft Proposal That Could End Tanking for Good

In the wake of Emmanuel Clase having the audacity to go public with his desire to throw 0-2 fastballs in the dirt, the NBA has issues of its own when it comes to teams intentionally veering from the desired target.

Deadspin

Feb

21st

2026

08:00

B2B Tag

Too Little, Too Late? NBA Aims to Address One of the Biggest Problems in the League

Ask any NBA fan what they think the league’s biggest problems are, and you’ll likely hear a lot of the same things. There are too many three-pointers. Nobody plays (or is allowed to play) defense anymore.

The Western Journal

Feb

20th

2026

21:12

B2B Tag

Charles Barkley's ideas to combat tanking make the most sense of anything we've heard so far

The NBA is about to do what it can to ensure that losing on purpose to secure better draft picks becomes a thing of the past. Referred to as tanking, the issue has gotten out of hand in the eyes of a lot of fans and experts.

The Sporting News

Feb

20th

2026

09:25

B2B Tag

Heat will undoubtably benefit from NBA's new anti

The Miami Heat may finally be able to have their cake and eat it too when it comes to playing for the playoffs while also getting their shot at the NBA lottery. That's because if one of the new proposed anti-tanking proposals does pass, the Heat would be one of the few winners across the league.

All U Can Heat

Feb

20th

2026

02:47

B2B Tag

NBA Fans Erupt After Enes Kanter Says He Was Blackballed For China Criticism

NBA Fans are once again split down the middle, and this time it’s about Enes Kanter Freedom and China. @TheDunkCentral reported that Enes Kanter Freedom thinks China is the reason he’s not in the NBA. They further quoted him saying, “I don’t think the NBA is going to happen because of its relationship with China.” He added that he still feels fit to play and is hoping for EuroBasket if the NBA continues to shut its doors on him.

Hardwood Heroics

Feb

19th

2026

23:30

B2B Tag

The NBA’s Tanking Problem Has No Easy Fixes

Tanking has been the topic du jour across the NBA in recent weeks. The league recently issued a $500,000 fine to the Utah Jazz and a $100,000 fine to the Indiana Pacers for how they handled players recently.

Forbes

Feb

19th

2026

20:35

B2B Tag

tanking rules wouldn't have stopped the Jazz's current tankathon

After the Utah Jazz received a fine from the NBA recently for perceived 'tanking' efforts, it looks like the league is taking things to the next level and talking about additional penalties and major changes to the way the lottery and draft are handled in the future.

The J-Notes

Feb

19th

2026

18:15

B2B Tag

Thunder face offseason inflection point fans knew was coming

The Oklahoma City Thunder are about to get pricey. When the 2026-27 league year begins this summer, the Thunder could have a payroll of nearly $250 million — which will put them well over the NBA's draded "second apron," which severely restricts the roster moves they can make.

Thunderous Intentions

Feb

19th

2026

17:53

B2B Tag

Suns owner Matt Ishbia calls out NBA's tanking crisis

Phoenix Suns owner Matt Ishbia had a strong response to the NBA's tanking crisis. Ishbia called out other teams in an X post, referring to tanking as "losing behavior." "Tanking is losing behavior done by losers," Ishbia said.

The Sporting News

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National Basketball Association sells broadcasting rights of its 5 esports and basketball competitions to 119 companies globally, covering 28 countries. National Basketball Association's rights holders include YouTube. National Basketball Association currently holds 5 broadcasting rights for sports competitions including basketball.

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National Basketball Association

2024 Revenue

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Headquarters

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News Summary:

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