WNBA, also known as the Women's National Basketball Association, is a privately owned entity headquartered in the United States. Founded in 1996, with approximately 140 employees, the organization functions as a professional basketball league comprised of 12 teams featuring women’s basketball players.
The Phoenix Mercury acquired Kelsey Plum from the Los Angeles Sparks late Saturday night on August 2, 2026, ahead of Sunday afternoon's trade deadline. In exchange, the Sparks received guard Monique Akoa Makani, a 2027 first-round pick, and a 2028 second-round pick. This transaction occurred as the Women's National Basketball Association (WNBA) navigates a period of significant change and scrutiny. On July 31, 2026, reports surfaced describing the league as facing "PR nightmares" and criticism over its leadership, despite having kicked off the year riding a massive 11-year, $2.2 billion TV deal. Previously, on July 27, Commissioner Cathy Engelbert addressed the public, stating that many people underestimate the effort involved in the league's "unprecedented growth" and "dramatic transformation." This statement followed calls for her ouster on July 26, after a report suggested she did not prioritize her relationship with star player Caitlin Clark and had reportedly "ghosted" analyst Dan Patrick by avoiding a scheduled interview.
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WNBA (Women's National Basketball Association) offers 2 products in the sports and media and telecoms services industries. WNBA (Women's National Basketball Association)'s product portfolio comprises of ball sports and search, social, and retail media.
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Caretta Research has split WNBA (Women's National Basketball Association)'s revenue into 2 different product categories, the largest of which is basketball. For full access to WNBA (Women's National Basketball Association)'s revenue breakdown subscribe to Caretta Portal.
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Examples of WNBA (Women's National Basketball Association)'s suppliers include Second Spectrum, Genius Sports and Hawk-Eye Innovations.
Example Suppliers
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WNBA (Women's National Basketball Association) sells broadcasting rights of its basketball competitions to 19 companies globally, covering 5 countries. WNBA (Women's National Basketball Association)'s rights holders include Meta.
Example Sports Rights Customers
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