Genius Sports, a publicly owned company headquartered in the United Kingdom, was founded in 2001 and employs approximately 2050 individuals, reporting $669.5M in revenue as of 2025. Functioning as a sports technology company, Genius Sports specializes in content rights.
On September 28, 2026, Guilherme Buso, Genius Sports' Head of LATAM, stated that digital sports data, real-time statistics, and mobile devices are redefining fan engagement and sports broadcasting across Latin America, emphasizing that data has superseded content as the paramount factor. This follows the company's introduction of Prediction.com, a consumer platform unveiled on September 18, which aggregates prediction markets, links them to live sports data, and offers tools to track real-time probabilities and pricing during events. The platform, described further in subsequent reports on September 21 and September 24, allows users to discover, compare, and track event contracts across multiple prediction market operators. This strategic move, which involved Genius Sports-owned Legend, expands the company's presence in the rapidly growing prediction markets sector, shifting its business focus from solely data and integrity services toward a broader media and comparison role by establishing a direct consumer touchpoint.
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Genius Sports offers 13 products in the media and telecoms services and media tech industries. Genius Sports's product portfolio comprises of content rights, sports tech and tV and streaming ad tech.
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Genius Sports's revenues were $669.5M in 2025. Caretta Research has split Genius Sports's revenue into 7 different product categories, the largest of which is sports betting streams and associated content rights, which represents 68% of Genius Sports's revenue.
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Genius Sports's customers primarily consist of consumer electronics companies. Examples of Genius Sports's customers include Pizza Hut, Domino's and Apple. Genius Sports has commercial and technical partners like Snap, Google and Meta.
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Genius Sports currently holds broadcasting rights for sports competitions including american football.
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