Genius Sports, a publicly owned company founded in 2001 and headquartered in the UK, develops software for the sports industry. As of 2023, the company employed approximately 2050 people and generated less than $500 million in revenue.
Genius Sports announced the acquisition of Sports Innovation Lab, a data analytics and insights leader, on September 18, 2025. This acquisition, described as strategic, combines comprehensive official game data with extensive fan intelligence to expand Genius Sports' media business. The acquisition aims to provide a complete understanding of the modern fan experience and unlock new sponsorship opportunities. Genius Sports presented the acquisition as redefining how marketers engage with sports fans.
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Genius Sports offers 11 products in the media tech industry. Genius Sports's product portfolio comprises of sports tech and live production.
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Genius Sports's revenues were $510.9M in 2024. Caretta Research has split Genius Sports's revenue into 4 different product categories.
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Genius Sports's customers primarily consist of restaurants, search, social, and retail media and hospitality companies. Examples of Genius Sports's customers include Snap, Jersey Mike's Subs and Caesars Entertainment. Genius Sports has commercial and technical partners like Second Spectrum and The Sports Network (TSN).
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Genius Sports currently holds broadcasting rights for sports competitions including american football.
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