Genius Sports, a publicly owned company founded in 2001 and headquartered in the UK, develops software for the sports industry. As of 2023, the company employed approximately 2050 people and generated less than $500 million in revenue.
Genius Sports renewed its media partnership with EchoPoint Media on April 3, 2025, to promote the 2025 Indianapolis 500. This collaboration follows innovative data-powered marketing strategies that resulted in record sales for the 2024 race. Separately, on December 17, 2024, Genius Sports announced a first-of-its-kind live stream of the "EA Sports Madden NFL Cast" exclusively on Peacock for the Texans-Chiefs game on December 21, 2024. Genius Sports also holds exclusive NFL rights deals, although these deals did not receive the same media attention as other NFL deals in 2023. These deals involve tens of billions of dollars annually.
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Genius Sports offers 6 products in the media tech industry. Genius Sports's product portfolio comprises of live production and video data and analytics.
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Genius Sports's revenues were $413.0M in 2023. Caretta Research has split Genius Sports's revenue into 3 different product categories.
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Genius Sports's customers primarily consist of restaurants, software Development and hospitality companies. Examples of Genius Sports's customers include Caesars Entertainment, Jersey Mike's Subs and Snap. Genius Sports has commercial and technical partners like The Sports Network (TSN) and Second Spectrum.
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Example Sports Rights Suppliers
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