Sportradar

https://sportradar.com/?lang=en-us
https://www.linkedin.com/company/sportradar/

Publicly owned Sportradar, headquartered in Switzerland, was founded in 2001 and operates with approximately 3210 employees. The company reported $1.4B in revenue as of 2025, functioning as a tier 1 media tech buyer. It specializes in information services, providing technology for sports leagues and clubs.

2025 Revenue

Founded

2001

Headcount

3,202

Headquarters

Switzerland

Primary Segment

Information Services

Ownership

Publicly Owned

Deployments

News Summary:

On March 13, 2026, the Professional Fighters League (PFL) announced a global betting partnership, naming Sportradar as the exclusive distributor of the promotion’s global betting data and betting streaming rights. This strategic agreement expands the PFL's global footprint. Previously, on March 12, the PFL detailed the collaboration with the sports technology firm, which will distribute PFL betting content and AV content to its sportsbook operator network, aiming to create one of the most advanced and integrated betting ecosystems in mixed martial arts.

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Sportradar offers 7 products in the media tech and media and telecoms services industries. Sportradar's product portfolio comprises of production and post production, video business systems, content rights, media managed services and sports tech.

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Sportradar's revenues were $1.4B in 2025. Caretta Research has split Sportradar's revenue into 6 different product categories.

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Mar

19th

2026

09:20

Partnerships and Alliances, Big Data/Analytics

Sportradar strengthens global soccer offering with multi-year DFB-POKAL (German FA Cup) rights deal

ST. GALLEN, SWITZERLAND & FRANKFURT AM MAIN, GERMANY – 19 MARCH 2025: Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced a multi-year extension of its data and audiovisual (AV) betting rights agreement with Deutscher Fussball-Bund (DFB), the German Football Association.

Sportradar

Mar

18th

2026

18:30

B2B Tag

Sportradar Releases Industry Outlook on the Future of U.S. Sports Viewing

Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evolving across broadcast and streaming. The report draws on Sportradar's work with leagues including the NBA and MLB, and media partners including FOX Sports and NBC.

4RFV International Broadcast News

Mar

18th

2026

15:55

Events, B2B Tag

Sportradar management to meet with Needham

Meeting to be held in San Francisco on March 25 hosted by Needham. Disclaimer & Disclosure Report an Issue

TipRanks

Mar

17th

2026

18:30

Events

Sportradar to Participate in the 38th Annual Roth Conference

ST. GALLEN, Switzerland, March 17, 2026 (GLOBE NEWSWIRE) -- Sportradar Group AG (Nasdaq: SRAD) ("Sportradar” or the "Company”), a leading global sports technology company focused on creating immersive experiences for sports fans and bettors, today announced that Craig Felenstein, the Company’s Chief Financial Officer, will participate in the 38th Annual Roth Conference on Tuesday, March 24th, 2026. The fireside chat will take place at 1:30 pm eastern time. The webcast can be accessed at investors.sportradar.com.

The Manila Times

Mar

16th

2026

03:45

Partnerships and Alliances, Emerging Tech

Sportradar signs exclusive partnership with Professional Fighters League

Sportradar has agreed a new global betting data and betting streaming deal with mixed martial arts organisation the Professional Fighters League (PFL). The exclusive agreement establishes Sportradar as a foundational pillar of the PFL’s global betting and gaming strategy, spanning the full betting lifecycle, from official data and pricing to live streaming, in-play markets, and real-time fan experiences.

Gaming Intelligence

Mar

13th

2026

08:00

Events, Big Data/Analytics, Sports Rights Updates

Fewer Than 100 Days Until the World Cup

Your Countdown to Coverage Excellence Starts Now The world’s biggest sporting event is almost here. For publishers, broadcasters, and media organisations, the ticking clock isn’t just a date on the calendar – it’s a rapidly closing window to deliver the most comprehensive, engaging World Cup coverage your audience has ever experienced.

Sportradar

Mar

13th

2026

02:30

Partnerships and Alliances, Emerging Tech, B2B Tag

PFL and Sportradar Announce Global Betting Partnership

The Professional Fighters League has taken another step in expanding its global footprint, announcing a strategic agreement with sports technology company Sportradar that will see the firm serve as the exclusive distributor of the promotion’s global betting data and betting streaming rights.

Combat Press

Mar

12th

2026

18:30

Partnerships and Alliances, New Offerings

time betting product with Sportradar

The Professional Fighters League (PFL) is stepping up its engagement with the betting industry once again via a deal with sportstech firm Sportradar. Swiss-based multinational Sportradar has become the global betting data and streaming rights partner of the PFL, with the duo aiming to create ‘one of the most advanced and integrated betting ecosystems in mixed martial arts’ (MMA).

SBC News

Mar

12th

2026

18:30

Partnerships and Alliances, Emerging Tech

Sportradar signs betting data and streaming deal with PFL

Sportradar has bolstered its betting data and streaming partner portfolio through a deal with mixed martial arts’ Professional Fighters League (PFL). The collaboration will see the sports technology company distribute PFL betting content and AV content to its sportsbook operator network.

InterGame

Mar

12th

2026

10:19

Partnerships and Alliances, B2B Tag

PFL Announces Strategic Global Betting Partnership with Sportradar

NEW YORK and ST. GALLEN — March 12, 2026 — Professional Fighters League has announced a strategic agreement with Sportradar to deliver global betting data and betting streaming rights, marking a significant step forward in how fans interact with and experience PFL events.

FightBook MMA

Mar

7th

2026

18:30

Stats review: Turning up the pressure

Sportradar's Matt Kamalsky dives into the defensive numbers With eight games remaining in the EuroLeague regular season, the early separation found by the teams in the playoff picture has nearly disappeared as the team in ninth place now sits only one game clear of the team in twelfth.

Euroleague Basketball

Mar

6th

2026

02:07

Partnerships and Alliances, B2B Tag

Sportradar’s Marketing Services to power growth of SkillOnNet online casino brands

Sportradar has expanded its global marketing agreement with SkillOnNet to become its primary programmatic partner, supporting customer acquisition and retention across 12 markets in Europe, North America, and Latin America. Press release.- Sportradar announced the expansion of its global marketing agreement with SkillOnNet.

Focus Gaming News

Sportradar's customers primarily consist of hospitality and spectator Sports companies. Examples of Sportradar's customers include National Basketball Association, Major League Baseball (MLB) and Caesars Entertainment. Sportradar has partners like FanDuel. Examples of Sportradar's suppliers include DAZN Group and NPAW.

Example Customers

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Example Suppliers

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Example Partners

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Sportradar currently holds 2 broadcasting rights for sports competitions including soccer | association football and basketball.

Example Sports Rights Suppliers

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Analyst insight reports

Going native: production in the cloud

Doing more with less: using technology to drive efficiency in sports production

What we learnt from NAB and what it means for IBC

Understanding European sports broadcasting

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Analysis

Data

Analysis

Data

Sportradar

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Example Sports Rights Suppliers

Analyst insight reports