Cleeng, a privately owned company founded in 2011 and headquartered in the Netherlands, offers video business systems. As of 2024, the company employs approximately 130 people and generates less than $25 million in annual revenue. Its primary offerings focus on subscriber management and user lifecycle analytics for video platforms.
In H1 2025, Cleeng launched over 40 new platform features, representing a significant period of innovation. The company participated in Retention Zone LIVE 2025 in Amsterdam, an event focusing on strategies for direct-to-consumer (D2C) growth and retention within the subscription economy. Cleeng also highlighted the advantages of a web-first subscription approach for businesses, contrasting it with app store launches. Cleeng further emphasized the importance of a streamlined payment process and checkout experience for D2C subscription businesses, noting its impact on subscriber experience and operational efficiency. Cleeng offers Cleeng Pro, an all-in-one platform designed to simplify the process of launching and managing subscription services.
Cleeng's customers primarily consist of telecoms services and broadcast television and radio companies. Examples of Cleeng's customers include TelevisaUnivision, Sinclair Broadcast Group and Optus. Cleeng has commercial and technical partners like Deltatre, Comcast Technology Solutions (CTS) and Accedo. Examples of Cleeng's suppliers include Amazon Web Services (AWS), Snowflake and Google.
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