Cleeng

https://cleeng.com/
https://www.linkedin.com/company/cleeng/

Cleeng, a privately owned company headquartered in the Netherlands, was founded in 2011, employs approximately 130 people, and reported $20.8M in revenue as of 2024. The company functions as a tier 1 media tech buyer, specializing in video business systems that provide subscriber management and user lifecycle analytics.

2024 Revenue

Founded

2011

Headcount

124

Headquarters

Netherlands

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

News Summary:

Cleeng recently analyzed Netflix's entrance into live pay-per-view (PPV) streaming, particularly its plan to stream Mayweather vs. Pacquiao II in September at the Las Vegas Sphere, highlighting the industry's strong reaction and Cleeng's 15 years of experience in the live PPV market on March 10, 2026. Earlier, on March 4, 2026, the company pointed to a market shift in streaming towards Connected TV (CTV) devices, such as Roku, Samsung, and Amazon Fire TV, noting their higher subscriber engagement and Lifetime Value (LTV) compared to mobile users. Previously, on February 25, 2026, Cleeng powered the migration of FRDM+, a subscription streaming platform launched in 2022 by YouTuber Cleetus McFarland, which focuses on motorsports content and boasts over 4.6 million subscribers and 2 billion views as of February 2026. The company also published a guide on February 23, 2026, detailing its freemium plan, which aims to lower the barrier to entry for independent creators and mid-sized media companies facing significant upfront investment for direct-to-consumer (D2C) services. This followed Cleeng's H2 2025 product update on February 12, 2026, which prioritized customer retention, operational velocity, and MoR excellence, emphasizing a connected ecosystem for the subscription economy.

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Cleeng offers 4 products in the media tech industry. Cleeng's product portfolio comprises of video business systems.

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Cleeng's revenues were less than $25M in 2024. All the revenue comes from user lifecycle management (ULM) and billing.

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Mar

18th

2026

00:47

Emerging Tech

Subscription Compliance: How to Scale Without the Regulatory Headache

You've built a digital subscription business that's growing across borders. Your product is solid, your marketing is working, and subscribers are signing up from markets in São Paulo to Stockholm. But behind the scenes, a silent killer is draining your resources, delaying launches, and putting your entire operation at risk.

Cleeng

Mar

10th

2026

03:30

Emerging Tech, B2B Tag

Netflix Just Entered the Fight. We've Been in the Ring for 15 Years

Why the Mayweather vs. Pacquiao II hype says everything about where live PPV is going – and why the real test of live PPV happens off-screen. When Netflix announced it would stream Mayweather vs. Pacquiao II this September at the Las Vegas Sphere, the industry reacted as if it had just witnessed a knockout.

Cleeng

Mar

4th

2026

06:30

Emerging Tech

Why Every CTV Device Needs Different Payment Infrastructure

Multi-Channel Billing For years, "mobile-first" was the mantra for streaming services. However, the market has shifted. While mobile devices are excellent for casual browsing, Connected TV is where the real engagement happens. Subscribers on platforms like Roku, Samsung, and Amazon Fire TV watch more hours of content and generate a significantly higher Lifetime Value (LTV) than mobile users.

Cleeng

Feb

25th

2026

09:09

Emerging Tech

From YouTube to FRDM+: Cleeng Powers a Migration for Motorsports Streaming

FRDM+ is a subscription streaming platform launched in 2022 by Cleetus McFarland, a YouTuber with over 4.6 million subscribers known for his action-packed motorsports videos. With more than 2 billion views as of February 2026, Cleetus has built one of the leading motorsports channels on YouTube.

Cleeng

Feb

23rd

2026

11:18

Emerging Tech

What Can You Do with a Free Cleeng Plan? A Complete Guide to Freemium

In the current subscription economy, independent creators and mid-sized media companies often face a "barrier to entry" problem. Launching a professional D2C service usually requires significant upfront investment in subscriber management, billing, customer support, and analytics tools.

Cleeng

Feb

12th

2026

02:30

Emerging Tech

H2 2025 Product Update: Retention, Speed, and MoR Excellence

As we set the pace for 2026, the subscription economy is at a decisive turning point. Success is no longer just about having the best content or the most advanced tools but rather a fully connected ecosystem that prioritizes customer retention and operational velocity.

Cleeng

Feb

10th

2026

05:06

B2B Tag

Subscriber Segmentation: How to Identify VIPs and Predict Churn

Subscriber segmentation: the first step to retention in D2C Building a subscription business is fundamentally different from selling widgets. When you sell a t-shirt, the goal is the transaction. Once the credit card clears, the relationship is mostly over.

Cleeng

Feb

6th

2026

03:30

B2B Tag

SOC 2 Type II Renewed: Cleeng’s Commitment to Data Security

Cleeng's continued commitment to international standards for data privacy and security Originally published in 2021, this blog post has been updated to reflect Cleeng's renewed SOC 2 Type II certification for another consecutive year. Cleeng is proud to share that we have once again achieved SOC 2 Type II certification.

Cleeng

Feb

3rd

2026

12:15

B2B Tag

Subscription Revenue Optimization: 4 Key Benchmarks for 2026 Growth

This article breaks down the 2026 subscription revenue benchmarks for D2C subscription brands, covering ARPU, long-term commitment rates, web channel performance, and lifetime value ratios, based on data from Cleeng’s global subscriber base. These benchmarks are most relevant for D2C subscription businesses selling digital products or services with recurring billing across web, mobile, or CTV.

Cleeng

Jan

16th

2026

05:17

Artificial Intelligence, B2B Tag

Case Study: How Regional AI Reduced Fraud Costs by up to 97%

In the high-stakes world of subscription management, fraud is a shape-shifter. A security protocol that effectively blocks a credit card thief in New York might inadvertently block a legitimate, high-value subscriber in Dubai. Contrarily, a loose filter designed to encourage growth in emerging markets might open the floodgates to friendly fraud in mature economies.

Cleeng

Jan

11th

2026

18:30

B2B Tag

Subscription Conversion Benchmarks: 5 Key Stats for Better Acquisition

For D2C subscription brands, sustainable success is all about balancing user acquisition with retention. The key is efficiently turning new users into loyal, long-term subscribers. Driving traffic is no longer enough – the real challenge is turning interest into action.

Cleeng

Dec

19th

2025

02:30

B2B Tag

How to Start a Digital Subscription Business in 2026: A Complete Guide

Digital subscriptions have become one of the fastest-growing business models of the last decade. Experts predict that the digital subscription market will grow to 1.9 trillion by 2035! In 2026, the opportunity for anyone looking to start a digital subscription business is even greater.

Cleeng

Cleeng's customers primarily consist of broadcast television and radio, entertainment Providers and telecoms companies. Examples of Cleeng's customers include Warner Bros. Discovery, Sinclair Broadcast Group and Optus. Cleeng has commercial and technical partners like Comcast Technology Solutions (CTS), Deltatre and Sportradar. Examples of Cleeng's suppliers include Amazon Web Services (AWS), Snowflake and Google.

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Analysis

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Cleeng

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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