Cleeng

https://cleeng.com/
https://www.linkedin.com/company/cleeng/

Cleeng, a privately owned company founded in 2011 and headquartered in the Netherlands, offers video business systems focusing on subscriber management and user lifecycle analytics. As of 2023, the company employs approximately 90 people and generates annual revenue of less than $25 million.

2023 Revenue

Founded

2011

Headcount

Headquarters

Netherlands

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

News Summary:

The D2C streaming market is projected to reach 1.6 billion users by 2027, although growth is expected to plateau in 2025 in mature markets such as the United States and Europe. Subscriber retention is critical due to consumers juggling multiple subscriptions and frequently switching services. A successful subscription business relies on clear, accessible, and actionable data; however, managing subscriber satisfaction, payments, and retention often involves navigating multiple dashboards with complex metrics. The new Hi5 Customer Support Analytics Dashboard aims to help businesses understand the performance of their customer support efforts to improve subscriber retention. Many businesses prioritize acquiring subscribers, but few adopt a long-term approach to subscriber management, often leading to high churn rates, payment failures, inefficient customer support, and compliance issues.

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Cleeng offers 2 products in the media tech and enterprise tech industries. Cleeng's product portfolio comprises of generative AI, video business systems and conferencing, ecommerce and customer journey technology.

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Cleeng's revenues were less than $25M in 2023. Caretta Research has split Cleeng's revenue into 3 different product categories, the largest of which is user lifecycle management (ULM) and billing. For full access to Cleeng's revenue breakdown subscribe to Caretta Portal.

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Apr

4th

2025

06:23

Simplifying Connected TV Billing: How to Reduce Churn in the CTV Market

Back in the day, watching your favorite movie or TV show meant carefully planning your schedule to be in the living room, glued to the TV. Many of us still remember the battles over the remote when two family members wanted to watch different shows airing at the same time.

Cleeng

Mar

31st

2025

02:30

Caretta Research_Monitor Company

Redefining Subscription Analytics: One Dashboard, Complete Visibility

Data is the backbone of any successful subscription business—but only when it’s clear, accessible, and actionable. Too often, managing subscriber satisfaction, payments, and retention means juggling multiple dashboards filled with complex metrics, making it difficult to extract real insights.

Cleeng

Mar

24th

2025

08:33

Caretta Research_Monitor Company

Simplify Subscription Support with the Hi5 Analytics Dashboard

Subscription businesses live and die by their ability to retain customers. But how do you ensure your subscribers stay satisfied, engaged, and loyal? The answer lies in understanding the performance of your customer support efforts—and that’s precisely what the new Hi5 Customer Support Analytics Dashboard is here to help with.

Cleeng

Mar

18th

2025

04:55

Artificial Intelligence

Cleeng at NAB Show 2025: The AI-Driven Future of Subscriber Retention

The D2C streaming market is projected to reach 1.6 billion users by 2027, but growth is expected to plateau in 2025 in mature markets like the United States and Europe. With consumers juggling multiple subscriptions and switching services more frequently, retaining subscribers has never been more critical, and the battle for subscriber loyalty is fiercer than ever.

Cleeng

Mar

10th

2025

10:39

Subscriber Lifecycle: Benefits of an Integrated Retention Management System

Acquiring subscribers is the top priority for most businesses launching a digital subscription. But while many focus on growth, few take a long-term approach to subscriber management from the start, and even fewer prioritize retention. This short-sighted strategy often leads to high churn rates, payment failures, inefficient customer support, and compliance issues.

Cleeng

Mar

7th

2025

09:58

Caretta Research_Monitor Company

5 Strategies to Retain Subscribers for Your D2C Subscription

The digital subscription model has become a game changer across industries, from fitness apps and digital streaming platforms to lifestyle subscriptions and online language learning courses. But as consumers face an ever-growing list of choices, subscription fatigue has become a real challenge.

Cleeng

Mar

6th

2025

12:08

ESG, Caretta Research_Monitor Company

What is Recurring Billing? All You Need to Know

Recurring billing models have become a key driver of sustainable revenue growth across industries. A Cleeng x Omdia survey of video service providers in five major streaming markets found that 88% of broadcasters rely on customer subscriptions as their primary monetization model.

Cleeng

Feb

27th

2025

05:38

How to Celebrate World Health Day & Attract New Subscribers for Mobile Apps

World Health Day offers a unique opportunity for health, well-being, and fitness app owners to attract new subscribers and boost engagement. Every year on April 7th, millions around the globe turn their focus to health awareness, making it the perfect moment for health and wellness brands to promote their subscription-based mobile apps.

Cleeng

Feb

24th

2025

04:33

6 Tips to Grow Subscriber Engagement and Satisfaction with Examples

Digital subscriptions are reshaping how consumers interact with products and services. From curated niche content to seamless user experiences and personalized recommendations, direct-to-consumer (D2C) subscription models are thriving due to their flexibility and convenience. No wonder global revenue for the D2C subscription market is skyrocketing.

Cleeng

Feb

23rd

2025

13:36

Artificial Intelligence, Caretta Research_Monitor Company

Maximize Streaming Profits with AI and Hybrid Monetization

The streaming market's evolution demands a strategic shift from rapid subscriber acquisition to profitability amidst increasing competition. Omdia has conducted in-depth research by interviewing 60 senior decision makers in the streaming industry to uncover their strategic priorities and challenges through 2024.

Cleeng

Feb

21st

2025

13:41

Caretta Research_Monitor Company

Any true partnership is a collaborative process as you both have a common goal to really make the product shine and to grow your business.

Cleeng

Feb

21st

2025

13:41

Artificial Intelligence, Caretta Research_Monitor Company

IBC 2024: Spotlight on AI, Retention, and more

IBC 2024 was an excellent showcase of the OTT industry’s pulse. From groundbreaking innovations to dynamic discussions, one thing was clear—broadcasters are in the midst of an AI revolution. Everyone wants to integrate the latest AI technologies to future-proof their streaming business.

Cleeng

Cleeng's customers primarily consist of broadcast television and radio and pay TV services companies. Examples of Cleeng's customers include Sinclair Broadcast Group, TelevisaUnivision and Optus. Cleeng has partners like Oxagile. Examples of Cleeng's suppliers include Amazon Web Services (AWS), Google and Snowflake.

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Data

Analysis

Data

Cleeng

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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