JW Player

https://www.jwplayer.com/
https://www.linkedin.com/company/jwplayer/

JW Player is a privately held video solutions provider headquartered in the US. Founded in 2008, the company offers an end-to-end OVP solution for delivering OTT on-demand and live video content across multiple platforms. It started with a video player offering and has expanded into software that enables OTT delivery. JW Player also provides a contextualized ad targeting service that can be integrated with third-party ad servers and ad networks. As of 2023, the company has over 350 employees and generates less than $25 million in annual revenue.

2023 Revenue

Founded

2008

Headcount

350

Headquarters

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

Similar Companies

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JW Player offers 6 products in the media tech industry. JW Player's product portfolio comprises of video data and analytics, user experience and devices, video business systems, content security and video processing and playout.

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JW Player's revenues were less than $25M in 2023. Caretta Research has split JW Player's revenue into 8 different product categories, the largest of which is file-based encoding, ABR and packaging. For full access to JW Player's revenue breakdown subscribe to Caretta Portal.

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Dec

19th

2024

17:06

Artificial Intelligence

How AI Can Drive User Engagement and Retention in OTT Streaming

With many OTT services competing for viewers’ attention, retaining subscribers requires a constant focus on user engagement. This is where Artificial Intelligence (AI) steps in. Using AI’s capabilities, OTT platforms can personalize the user experience, and curate compelling content recommendations.

Jw Player

Dec

19th

2024

16:54

Caretta Research_Monitor Company

What Is CPM and Why Is It Important for Video Advertisers?

Video ads dominate the ad space by sparking meaningful conversations and driving measurable results. However, with billions of video views flooding platforms daily, advertisers face the challenge of making their campaigns stand out and deliver maximum impact.

Jw Player

Dec

19th

2024

16:41

A Publisher’s Guide to Increasing the Ad Fill Rate

One of the most pressing challenges for publishers and content creators is maximizing revenue through instream video ads. Unfilled ad spaces, or “unsold inventory,” can lead to missed income opportunities, so improving your ad fill rate is crucial.

Jw Player

Dec

19th

2024

16:28

How to Improve Video Ad Viewability: A Comprehensive Guide

1. Contextual Targeting: Aligning Ads with Relevant Content When an ad is contextually relevant to the consumed content, viewers are more likely to engage with it, resulting in higher viewability and recall. Contextual targeting ensures that ads are served on videos that resonate with the viewer’s interests.

Jw Player

Dec

17th

2024

10:11

Caretta Research_Monitor Company

Year In Context: Unpacking JWP Connatix’s Data Insights for 2024

The past year has been transformational for the media industry as viewers rapidly changed how and where they consume video, and for our company as we embarked on an exciting journey with the merger of JWP Connatix.

Jw Player

Dec

13th

2024

04:09

Caretta Research_Monitor Company

unified-streaming

Masterclass VOD2Live Discover the benefits of and drawbacks to different methods of creating a live stream from existing VOD assets. A masterclass in conjunction with our partners VUALTO and Eyevinn Technology.

Unified Streaming

Dec

12th

2024

00:30

M&A Activities, Caretta Research_Monitor Company

VideoWeek: JW Player and Connatix Announce Merger

October 9, 2024–Video ad tech businesses JW Player and Connatix have agreed a merger, forming JWP Connatix, the two announced today. The deal will see the two companies unify their video delivery and monetisation tools, increasing the reach available to their buy-side customers.

Jw Player

Dec

12th

2024

00:30

M&A Activities, Funding Activities

AdTechGod: HUMAN Raises $50M, Zeta Buys LiveIntent for $250M; Connatix & JW Merge; US Targets Google

JW Player’s video infrastructure technology complements Connatix’s ad server and SSP, allowing publishers to manage video content and ad delivery in one place. The merger is backed by LLR Partners and Court Square Capital Partners. Ari’s View: Both companies ultimately sell to publishers looking to have more presence in the video world.

Jw Player

Dec

12th

2024

00:30

M&A Activities, Caretta Research_Monitor Company

Adweek: Connatix and JW Player Merge To Create the Largest Video Technology Platform

JW Player (JWP), the leading video streaming and data insights platform, today announced it is merging with Connatix, the leading video delivery and monetization solution, forming JWP Connatix. By unifying JWP’s broadcast-level live and on-demand streaming, data, and workflow capabilities with Connatix’s full stack advertising and content technology, JWP Connatix becomes the industry’s most comprehensive independent video technology and monetization platform for broadcasters, publishers, and advertisers.

Jw Player

Dec

12th

2024

00:30

Business Expansion, Caretta Research_Monitor Company

Adweek: Revolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More

October 17, 2024–While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special “It’s the Great Pumpkin,” several agencies received treats this week in the form of new clients and partnerships.

Jw Player

Nov

27th

2024

13:45

How to Earn More With Instream Ads: JWP Connatix’s Guide to Success

Instream video ads are a powerful way for publishers and content creators to monetize their video content. By integrating video ads directly within your content (pre-roll, mid-roll, or post-roll), you can generate revenue while maintaining a seamless viewing experience for your audience.

Jw Player

Nov

15th

2024

13:00

8 Ways to Maximize OTT Video Monetization

The Over-the-Top (OTT) market is experiencing notable growth, driven by a surge in cord-cutting and audience demand for high-quality, on-demand content. However, with a saturated market and fierce competition, OTT services must strategically optimize their revenue streams to ensure long-term profitability.

Jw Player

JW Player's customers primarily consist of broadcast television and radio and consumer electronics companies. Examples of JW Player's customers include Insider, European Parliament and France Télévisions. JW Player has commercial and technical partners like EPAM Systems, Google and Oracle.

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JW Player

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