Applicaster, a privately owned Israeli company founded in 2009, provides user experience and device solutions. Employing approximately 50 people, the company's services assist broadcasters, content publishers, and over-the-top (OTT) providers in areas such as digital strategy, audience engagement, and monetization. In 2023, Applicaster's revenue was less than $10 million.
Applicaster released Zapp V13 on an unspecified date, introducing features designed to improve app functionality, user experience, and business results, including enhanced analytics. Separately, Applicaster offers Zapp for Publishers, enabling seamless premium content experiences across various screens. Applicaster highlights the importance of Smart TV apps for content accessibility, retention, engagement, and growth in the competitive streaming market. Applicaster also notes the increasing significance of niche sports in the OTT landscape, emphasizing their potential for audience engagement and revenue generation. Finally, Applicaster introduced the Preference Selector, a feature allowing users to personalize their app experience.
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Applicaster offers products in the media tech industry. Applicaster's product portfolio comprises of video business systems and user experience and devices.
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Applicaster's revenues were less than $10M in 2023. Caretta Research has split Applicaster's revenue into 2 different product categories, the largest of which is apps, UI and UX. For full access to Applicaster's revenue breakdown subscribe to Caretta Portal.
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Applicaster's customers primarily consist of broadcast television and radio and entertainment Providers companies. Examples of Applicaster's customers include Claro, Canal+ and The Walt Disney Company. Applicaster has commercial and technical partners like JW Player and Comcast Technology Solutions (CTS).
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