Applicaster, a privately owned Israeli company founded in 2009, provides user experience and device solutions. Employing approximately 50 people, the company's services assist broadcasters, content publishers, and over-the-top (OTT) providers in areas such as digital strategy, audience engagement, and monetization. In 2023, Applicaster's revenue was less than $10 million.
Brightcove introduced a newly enhanced Brightcove OTT solution on February 26, 2025. This update, developed in collaboration with Applicaster, aims to improve app experiences, deployment speed, and cost savings for media companies, streamers, sports leagues, and brands. The enhanced solution facilitates content monetization, subscriber and viewer growth, and business scaling. Applicaster also developed Zapp’s Preference Selector, which allows users to customize their app experience. The company notes that personalized experiences are increasingly important for users of streaming applications. Additionally, Applicaster highlights a shift in sports sponsorships, moving from static ads to interactive experiences within sports OTT apps to better engage fans.
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Applicaster offers products in the media tech industry. Applicaster's product portfolio comprises of user experience and devices and video business systems.
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Applicaster's revenues were less than $10M in 2023. Caretta Research has split Applicaster's revenue into 2 different product categories, the largest of which is apps, UI and UX. For full access to Applicaster's revenue breakdown subscribe to Caretta Portal.
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Applicaster's customers primarily consist of entertainment Providers and pay TV services companies. Examples of Applicaster's customers include Canal+, Claro and The Walt Disney Company. Applicaster has commercial and technical partners like Comcast Technology Solutions (CTS) and JW Player.
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