Privately owned Castify.ai, also known as Castify, is headquartered in Israel. Founded in 2019 with approximately 30 employees, the company reported $2.5M in revenue as of 2024. The company focuses on user experience and devices, specializing in the onboarding, distribution, and monetization of OTT apps and channels.

2024 Revenue

Founded

2019

Headcount

22

Headquarters

Israel

Primary Segment

User experience and devices

Ownership

Privately Owned

Deployments

19

News Summary:

Castify.ai released a video explaining how to leverage YouTube video monetization. Another video offered an analysis of the shift from traditional television to connected TV, focusing on Free Ad-Supported Television (FAST) channels and comparing linear CTV channels with CTV VOD applications. A third video provided guidance on strategically planning display ad placement within OTT applications to maximize engagement and revenue. Castify.ai also published a video with recommendations on managing ads.txt files for optimal revenue and ad quality. Finally, a video explored the differences between client-side and server-side OTT monetization, outlining the advantages and disadvantages of each approach.

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Castify.ai offers 5 products in the enterprise tech, media tech and ad tech and services industries. Castify.ai's product portfolio comprises of user experience and devices, conferencing, ecommerce and customer journey technology, RTB and programmatic, video processing and playout and video business systems.
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Castify.ai's revenues were less than $10M in 2024. Caretta Research has split Castify.ai's revenue into 5 different product categories, the largest of which is apps, UI and UX. For full access to Castify.ai's revenue breakdown subscribe to Caretta Portal.
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Castify.ai's customers primarily consist of broadcast television and radio and primary and Secondary Education companies. Examples of Castify.ai's customers include Helen Doron Educational Group, Fashion TV and Extreme.

Example Customers

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