Bango, a publicly owned company founded in 1999 and headquartered in the UK, employs approximately 250 people. Its primary business is providing video business systems and related technology. The company's platform focuses on purchase behavior technology, enabling alternative payment methods and targeted marketing strategies for businesses. In 2023, Bango reported revenues of approximately $50 million.
Bango released research from a survey of 5000 US subscribers, revealing key trends in the subscription economy. The survey, titled "Subscriptions Assemble," found that the subscription economy is growing rapidly, projected to reach $1 trillion by 2028. This growth is accompanied by a shift in how consumers access subscriptions; 68% of US subscribers now obtain at least one subscription indirectly, through bundles or third-party channels. The research also indicates that a significant portion of subscribers, nearly 23%, spend over $100 monthly on streaming and subscription services. This highlights the increasing prevalence of bundled subscriptions and the consumers' pursuit of convenience and value.
Bango offers 5 products in the ad tech and media tech industries. Bango's product portfolio comprises of video business systems and ad measurement and verification.
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Bango's revenues were $57.3M in 2023. Caretta Research has split Bango's revenue into 3 different product categories, the largest of which is user lifecycle management (ULM) and billing, which represents 63% of Bango's revenue.
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Bango's customers primarily consist of telecoms, iT Services and IT Consulting and software Development companies. Examples of Bango's customers include Verizon, T-Mobile and Amazon. Bango has commercial and technical partners like Microsoft and Disney+ (Disney Streaming).
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