Amazon, a publicly owned company founded in 1994 and headquartered in the U.S., is a multinational corporation primarily focused on software development. Employing over 1,000,870 people as of 2024, it operates a diverse range of consumer and enterprise products and services beyond e-commerce, generating annual revenues exceeding $1 billion.
Amazon Ads announced on an unspecified date the launch of a free cleanroom service within its marketing cloud for advertisers using sponsored ad campaigns, including Sponsored Products, Sponsored Display, Sponsored Brands, and Sponsored TV campaigns. On the same unspecified date, Amazon Ads also introduced free storage on its marketing cloud for these same advertisers. On Wednesday, Amazon introduced an AI tool integrated into its ad platform, enabling advertisers to generate marketing concepts, conduct research, and utilize other creative tools through a chatbot interface. Separately, Amazon Prime Video secured a three-year, £450 million deal in 2024 to broadcast Champions League matches, showing 17 games per season in the UK, Germany, and Italy. Amazon Prime Video will also offer a data-enhanced simulcast of its Champions League coverage in these countries, utilizing AI-powered statistics and visual overlays.
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